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BLOGS

BLOGS WHAT IS A BLOG OTHER MEANS OF COMMUNICATION / INTERACTION NON-ELECTRONIC ELECTRONIC APPROACHES TO STUDIES THE CHOICE OF MEDIA THE EFFECTS OF MEDIA CHARACTERISTICS NUMBER OF PARTICIPANTS ONE-TO-ONE ONE-TO-MANY MANY-TO-ONE RELATIONSHIPS SENDER TO RECEIVER(S) KNOWN

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BLOGS

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  1. BLOGS

  2. WHAT IS A BLOG

  3. OTHER MEANS OF COMMUNICATION / INTERACTION • NON-ELECTRONIC • ELECTRONIC

  4. APPROACHES TO STUDIES • THE CHOICE OF MEDIA • THE EFFECTS OF MEDIA

  5. CHARACTERISTICS • NUMBER OF PARTICIPANTS • ONE-TO-ONE • ONE-TO-MANY • MANY-TO-ONE • RELATIONSHIPS • SENDER TO RECEIVER(S) • KNOWN • FRIENDLY/UNFRIENDLY • FORMAL/INFORMAL • ROMANTIC • UNKNOWN

  6. CHARACTERISTICS • SITUATIONS • OFFICIAL / FORMAL • CEREMONIAL • CULTURAL • GEOGRAPHICAL • TEMPORAL • SYNCHRONOUS, ASYNCHRONOUS (CONTEMPORANEOUS) • INTENT

  7. MESSAGE CHARACTERISTICS • GOOD NEWS/ BAD NEWS • COMPLIMENT / REPRIMAND • AMBIGUITY • NEED FOR FEEDBACK • IMMEDIACY OF FEEDBACK • EMOTIONAL INTENSITY

  8. MEDIA CHOICE • WEB SITES • EMAIL • INTERNET MESSAGING • BLOGS

  9. BLOGS • WHAT ARE PEOPLE USING BLOGS FOR? • PERSONAL DIARY • COMMUNICATION • WITHIN GROUPS • REACHING OUT TO PEOPLE WITH SIMILAR IDEAS • FORMING A NEW (VIRTUAL) COMMUNITY • WHO CONTROLS? • BLOG: I CONTROL?

  10. BLOGS • CONTROLLED SPACE • I SPEAK WHEN I WANT TO • I SAY WHAT I WANT TO • BUT THERE ARE CONSTRAINTS • I RESPOND AS I LIKE • I IGNORE MESSAGES AS I LIKE

  11. CONTENT CONTROL • IS IT UNVARNISHED EMOTIONAL DUMP? • CONTROLS • WHO MAY SEE? • PEOPLE WHO NEED TO UNDERSTAND WILL

  12. BLOG FOR SPIN

  13. BLOG FOR WAR REPORTING

  14. BLOG FOR COMMUNITY

  15. ANALYZING BLOG CONTENT

  16. SOCIALLY CONSTRUCT AN AGENDA • GET MAINSTREAM MEDIA TO FOLLOW

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