Understanding Local SEO and Its Importance

1. Understanding Understanding L Local SEO and ocal SEO and I Its ts I Importance mportance Local SEO is a form of search engine optimisation (SEO) that helps increase the visibility of your business in local search results. Local SEO differs from traditional SEO, focusing on national or international rankings rather than local ones. For example, if you own a Webmasters Group, you would want to ensure that your website ranks highly for keywords like " local seo expert Melbourne" or " local seo melbourne." This would help you reach out to prospective customers looking for the local seo expert Melbourne and help them find your SEO Experts in Melbourne. Local SEO can be broken down into two parts: on-page optimisation and off-page optimisation. On-page optimisation refers to what happens on your website, while off-page optimisation refers to actions taken outside your site. Let's look at local SEO Melbourne in more detail now. How is local SEO different from traditional SEO techniques? Traditional SEO is a range of techniques used to make your website attractive to search engines, including optimising on-page elements like page titles, meta descriptions, headings and content formatting. It also involves off-page elements like building backlinks and using social media marketing. Local SEO optimises your business's location listing information in Google Maps for local search results. This is a way to optimise the listing for your business directly on Google rather than on the website.