Download
1 / 5
50 likes | 71 Views
The customer queuing at the store to pay for his purchase reviews what items he may have forgotten, looks impatiently at how the previous customer's products are progressing and adds to his cart some batteries that he takes right there, he remembers that he needs spare parts for his razor shaving when he sees them in front of him and takes some chewing gum from the display on his right. Most of these products are displayed on counter tops packed within Fence boxes. This is impulse buying. A last-minute decision that the consumer makes without thinking and those marketers try to promote at the points of sale.<br>Not surprisingly, most of purchase decisions occur at the point of sale and four out of ten people acknowledge that they spend more than originally planned. But, without a doubt, the most striking fact is the fact that a few of purchases (one in three) are made on impulse (the customer buys and then looks for reasons to justify this expense).<br>This is how the consumer is influenced<br>Seduction is the way, but the difficulty arises in determining how this work is approached. Some of the main strategic lines from which you can try to promote emotional shopping are:<br>Establish a value linked to the product higher than that offered by the competition. Without a value behind it to push it, a brand is simply a name, an empty envelope. The value in question has to be simple and clear, capable of being synthesized in one word, and, above all, seductive and interesting for the consumer.<br>Add a new idea to an existing one. In many cases the product is enough by itself, you just have to change the point of view from which it is communicated. You can also make use of fence decoration boxes to introduce some kind of innovation in the boxes. <br>Look for differences in the way of marketing the product. We must remember the great success that razors achieved since they opted to be located in the gondolas of the points of sale, next to the checkouts. Today nobody thinks they can be found anywhere else. Product packaging can also be decisive in this endeavor.<br>Orient all communication actions to emotional marketing. The limits of marketing are widening and affecting more and more corners of the company. The marketing manager of the new century is a more flexible person, who has to learn to live with contradiction. The strategy of tanks no longer exists, we return to knives, to the guerrillas.<br> <br>Keys to trigger impulse buying <br>What resources do we have at our disposal to make the consumer choose our product? Options go through all the links that make up the gear of a sale. From the emotions that you can transmit in the advertising messages to launch a product to the specific promotions and offers at the point of sale.<br>Brand image<br>Any parent will take their children to see the latest Disney movie without worrying about knowing the plot first. You know it will be appropriate because the company represents family values. In the same way, any brand that represents certain values finds the fertile ground for the purchase of its new products.<br>Ideal worlds<br>Advertising does not seek to reflect the world as it is, but as we would ideally like it to be. The kitchen that is polished with the cleaner on duty is immensely larger than ours, but the consumer prefers "deception" to reality.<br>Sexual references<br>They are the ones that best capture our attention. The consumer reacts instinctively by identifying with erotic situations that, quite possibly, he would like to experience.<br>Humor<br>The efforts of creatives to collect surprising occurrences are a reflection of the success of humor in advertising. The psychological mechanism that comes into play is clear: a product that is nice has a better chance of ending up in the shopping cart.<br>Announcement - reality<br>Testimonials work because they speak from you to you to the consumer. The ultimate message from your brand can also be given through custom picket fencing packaging. <br>Famous prescribers <br>Celebrity recommendations are very effective. Unconsciously, your fans use the product to look like them.<br>
E N D
Fence Boxes Marketing techniques to provoke impulse buying
Marketing techniques to provoke impulse buying • The customer queuing at the store to pay for his purchase reviews what items he may have forgotten, looks impatiently at how the previous customer's products are progressing and adds to his cart some batteries that he takes right there, he remembers that he needs spare parts for his razor shaving when he sees them in front of him and takes some chewing gum from the display on his right. Most of these products are displayed on counter tops packed within Fence boxes. This is impulse buying. A last-minute decision that the consumer makes without thinking and those marketers try to promote at the points of sale. • Not surprisingly, most of purchase decisions occur at the point of sale and four out of ten people acknowledge that they spend more than originally planned. But, without a doubt, the most striking fact is the fact that a few of purchases (one in three) are made on impulse (the customer buys and then looks for reasons to justify this expense).
This is how the consumer is influenced • Seduction is the way, but the difficulty arises in determining how this work is approached. Some of the main strategic lines from which you can try to promote emotional shopping are: • Establish a value linked to the product higher than that offered by the competition. Without a value behind it to push it, a brand is simply a name, an empty envelope. The value in question has to be simple and clear, capable of being synthesized in one word, and, above all, seductive and interesting for the consumer. • Add a new idea to an existing one. In many cases the product is enough by itself, you just have to change the point of view from which it is communicated. You can also make use of fence decoration boxesto introduce some kind of innovation in the boxes. • Look for differences in the way of marketing the product. We must remember the great success that razors achieved since they opted to be located in the gondolas of the points of sale, next to the checkouts. Today nobody thinks they can be found anywhere else. Product packaging can also be decisive in this endeavor. • Orient all communication actions to emotional marketing. The limits of marketing are widening and affecting more and more corners of the company. The marketing manager of the new century is a more flexible person, who has to learn to live with contradiction. The strategy of tanks no longer exists, we return to knives, to the guerrillas.
Keys to trigger impulse buying • What resources do we have at our disposal to make the consumer choose our product? Options go through all the links that make up the gear of a sale. From the emotions that you can transmit in the advertising messages to launch a product to the specific promotions and offers at the point of sale. Brand image • Any parent will take their children to see the latest Disney movie without worrying about knowing the plot first. You know it will be appropriate because the company represents family values. In the same way, any brand that represents certain values finds the fertile ground for the purchase of its new products. Ideal worlds • Advertising does not seek to reflect the world as it is, but as we would ideally like it to be. The kitchen that is polished with the cleaner on duty is immensely larger than ours, but the consumer prefers "deception" to reality. Sexual references • They are the ones that best capture our attention. The consumer reacts instinctively by identifying with erotic situations that, quite possibly, he would like to experience.
Keys to trigger impulse buying Humor • The efforts of creatives to collect surprising occurrences are a reflection of the success of humor in advertising. The psychological mechanism that comes into play is clear: a product that is nice has a better chance of ending up in the shopping cart. Announcement - reality • Testimonials work because they speak from you to you to the consumer. The ultimate message from your brand can also be given through custom picket fencing packaging. Famous prescribers • Celebrity recommendations are very effective. Unconsciously, your fans use the product to look like them. For more information visit our website: Website: https://uniquecustomboxes.com/markets/insert-boxes/fence-boxes Email: info@uniquecustomboxes.com Phone: 877-268-6583
