Four types of hospitals and How to Market Towards Them

1. Four types of hospitals and How to Market Towards Them How do you target your marketing toward a hospital? That’s a question B2B sales and marketing teams must often ask themselves when trying to tap into the often lucrative budgets controlled by such large government funded institutions. In 2019, there were over 1,200 hospitals in Canada, with health care expenditures totalling nearly $70.5 billion. Clearly, it’s a lucrative target market, one that’s easier to reach when you incorporate use of MD Select’sBC physician directory. Types Of Hospitals And How To Reach Them Not all hospitals are the same. Yes, there is a lot of cross-over care, process and procedure conducted in each facility, but certain hospitals are focused on particular areas of healthcare. Here’s a description of the types of hospitals marketers can connect with through use of the Alberta physician directory: General acute care hospitals. These facilities cater to a wide range of patients, diseases, ailments and injuries. Long term care hospitals cater to patients with complicated medical needs requiring acute care and long recovery periods requiring constant medical attention Specialty hospitals like Toronto’s Sick Kids Hospital have a specific medical focus, like attending to the needs of children or women, or one specific disease like cancer or coronary issues. Academic or teaching hospitals, like McMaster in Hamilton, provide general healthcare but also help train university students targeting careers in the medical profession. • • • •

2. Those four types of facilities encompass most if not all of Canada’s government-funded hospitals. The question is, what do marketers have to do to successfully market their products and services to hospitals. In truth, the secret is gaining audience with those administrators or managerial physicians who control the hospitals’ massive operating budgets. Accessing the physician directory Ontario is one way to gather the contact information of key people in each of the hospitals. The MD Select platform provides comprehensive profiles of thousands of key contacts working in the medical industry. A simple search through a BC physician directory, Alberta physician directory or physician directory Ontario will yield long lists of credible contacts to whom you can direct your marketing materials. It’s critical to have a name within organizations so large. Dropping proposals off at the various service desks located in areas around each hospital hoping they will make their way into the hands of the right people is a waste of time and effort. You need to use MD Select to generate a high-value prospect list, then work that list until you wind up with the current name and contact information of the person you need to speak with in each facility. MD Select is an excellent source because, as doctors and physicians move around withing Canada’s healthcare system, the database gets regularly updated so you can trust the information you’re using. Generating effective marketing is all about knowing who your target is and how you can provide a solution to any problem they might have through purchase of your product or service. Developing compelling, information marketing collaterals full of data relevant to your target is simply part of the process. Your strategy begins with successful lead generation, and that starts with a subscription to MD Select. BC physician directory Source: https://www.cleansway.com/blog/four-types-of-hospitals-and-how-to-market-towards- them