Cost per click (CPC)

Cost per click (CPC) is a pricing model used in online advertising, where the advertiser pays a fee each time one of their ads is clicked. It is commonly used in pay-per-click (PPC) advertising, such as Google AdWords and Bing Ads. The cost per click is determined by several factors, including the competition for a particular keyword or audience, the ad's relevance and quality, and the website or platform where the ad is being shown. Advertisers can set a maximum CPC bid for their ads, and the actual CPC they pay can be less than the maximum bid if the ad is not in a high-demand placement or h

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Cost per click (CPC)

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