1 / 15

Storytelling vs Story Making

Brands need to beware of treating storytelling as an end in itself. Stories work when the audience is engaged. Brands need to get customers involved and help them shape and tell their personal story with the brand.

SalFalko
Download Presentation

Storytelling vs Story Making

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. David Berkowitz Chief Marketing Officer at agency MRY, David has presented at more than 250+ events: South by Southwest (SXSW), Consumer Electronics Show (CES), iMedia, and Web 2.0 Expo; and events run by Google, Coca-Cola, NBC Universal, About.com, Canon, and Cox Communications;, He is in demand in the US and overseas – he has spoken to groups Australia, Brazil, France, Indonesia, Israel, Singapore, Spain, and Turkey.

  2. Sally Falkow Sally Falkow, CEO of Meritus Media, a digital PR and content agency based in Pasadena CA. She blogs at the Proactive Report.com Sally speaks at industry events such as PR News Digital and Social Media events, the PRSA International Conference and trains in house and agency teams on the use of social media and digital PR.

  3. Should brands be telling stories?

  4. Is there a downside to brands telling stories?

  5. Story Telling vs Story Making

  6. “There are new opportunities for storytellers to alter the future of business creating a new on-demand culture that puts complete power back in the hands of buyers.” Ted Karczewski The Content Standard What are those opportunities? How does this impact the future of business and marketing?

  7. How does technology affect what’s happening now?

  8. The power of visual content: The current opportunity in video

  9. How, and why, are brands tapping social influencers and content producers?

  10. How can brands identify trends and use stories to engage their audiences?

  11. How does this apply to PR? What are the current PR opportunities and challenges

  12. How do you see the Future of Story?

  13. More on Storytelling: Links Beginning of the End of Storytelling column in Ad Age http://adage.com/article/digitalnext/beginning-end-storytelling/294975/ My presentation: A Story about the End of Storytelling http://www.slideshare.net/davidberkowitz/a-story-about-the-end-of- storytelling Technologies powering story making http://adage.com/article/digitalnext/technologies-brands-bring-storymaking- life/297985/ Coverage of Ad Age story making panel http://adage.com/article/special-report-digital-conference/making-stories-a- digital-world/298059/

  14. Questions? sally@meritusmedia.com Follow me on Twitter @sallyfalkow

More Related