User Engagement Is the New SEO_ How to Boost Search Rank by Engaging Users

1. User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users Every brand wants its website to rank higher in search engine result pages (SERP) when people search for keywords related to them. To achieve higher ranking web developers optimise the website’s technical configuration and content to ensure it is discoverable and relevant to the users' search queries. SEO services for small business are crucial because it gives them the necessary push to grow. Hence, digital marketing company Mumbai designs websites that are engaging and SEO-friendly to ensure it benefits both the brand and the user. User Engagement & Search Engine Optimisation In recent years, user engagement has become a prominent parameter influencing the ranking of websites. It is because Google’s algorithm has gone through significant changes and focuses more on satisfying users' requirements. Hence even brands are working to deliver content that increases user engagement and meets their expectations. 4 Ways to Boost User Engagement On Your Website Here are some effective ways you can use to improve engagement on your website: 1. Augmented Reality (AR): It refers to the integration between the digital information and the user's real-time environment. It blends the digital world with reality using visual, sound and sensory elements through devices like smartphones and glasses. This feature has been used in various websites for different purposes like decision-making in eyewear websites or just for entertainment to sustain the user on the website for a longer time. 2. Integrate Video Content: Using videos on the website to convey information or message has proved to be beneficial in sustaining audiences' attention. Integrating multimedia is an effective way of making websites more engaging. The user also gets a little break from the long blocks of paragraphs placed one after the other.

2. 3. Interactive Tools: Interactive tools motivate the viewer to perform some action by prompting them to react or take part in some activity. Games, quizzes, measurement tools, infographics etc., are a few of the noted interactive tools used in websites to evoke a response from the user's end. These tools have helped businesses to gather information about customers, get their feedback or conduct surveys bridging the communication gap between them. 4. Neat Design & Site Navigation: Websites need to be user-friendly so that they can decipher all the aspects on the screen. Hence the websites need to be neatly designed and built for both laptop and mobile devices. Also, it should be easy for viewers to navigate through the site and find their desired information or webpage. If not, there is a high chance they might switch to another website. Conclusion Businesses should seek professional services to optimise their website fully and garner better user engagement. If you are looking for the best SEO company in Mumbai, Verve Media has some of the finest services to offer. They are one of the prime SEO agency in Mumbai, with their services providing the perfect balance for the brand and its users. As a top-tier social media marketing company, they are aligned with numerous brands and have significantly improved their overall digital presence.