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Digital marketing is the use of digital channels to market products. It takes many forms, including: Search engines.
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WHAT IS DIGITAL MARKETING Digital marketing is process of promoting brands digitally. It is also called online marketing. This online marketing has became mandatory in all fields.
DIGITAL MARKETING KEYCOMPONENTS There are seven keycomponents: SEO: Social media optimization. SMM: Social media marketing. SMO: Social media optimization. ORM: Online reputation management. E-MAIL Marketing. CONTENT Marketing. PPC: Pay per click.
DIGITAL MARKETING BENEFITS A BROAD GEOGRAPHIC REACH COST EFFICENCY QUANTIFIABLE RESULTS EASIER PERSONALIZE
ADAVNTAGES OF ONLINE MARKETING Global reach Lower cost Social currency Improved coversation rate
DISADVANTAGES OF MARKETING Time consuming Weak eyesight High competition Security and privacy access
SOCIAL MEDIA OPTIMIZATION It is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine.
SOCIAL MEDIA MARKETING It is marketing that targets social platforms like Facebook, Instagram, TikTok for brand promotion, target audience growth, driving website traffic, and increasing sales.
SOCIAL MEDIA OPTIMIZATION It is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
ONLINE REPUTATION MARKETING It is s subhis a piece of software designed to translate between the data representations used by databases and those used in object-oriented programming. Add bi i f f d i d l
EMAIL MARKETING Email marketing is a powerful tool that businesses can use to build stronger relationships with their customers and drive sales.
CONTENT MARKETING It is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.
PAY PER CLICK It is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.