Realm of Content Marketing

1. Content Marketing is King Be Next In Line for the Throne Not the Court Jester What is Content Marketing? Content Marketing is a marketing tactic that involves the creation and sharing of relevant and valuable content for the purpose of attracting, engaging and acquiring target audiences to drive profitable customer action. B2B Marketers: Content Markting Buy-In effective by the minute. To conquer today’s marketing domain, one must incorporate content marketing as part of their overall marketing mix. Realm of Content Marketing Reigning Marketers understand that traditional marketing is becoming less B2B Marketers us an average of 12 content marketing tactics 11% of B2B companies use over 20 different content marketing tactics Companies with 10,000 or more employees use an average of tactics 28% of B2B companies use 5-9 different content marketing tactics B2B Marketers use an average of 13 content marketing tactics 93% Of B2B Marketers use Content Marketing 11% of B2B Companies use over 20 different content marketing tactics 28% of B2B Companies use 5-9 different content marketing tactics Companies with 10,000 or more employees use an average of 18 tactics Top 10 Tactics Used by Merchants Businesses across the globe realize the importance of content marketing and use it as part of their marketing arsenal. The focus is not to sell, but simply to communicate or deliver consistent, ongoing valuable information that educates buyers and ultimately assists in increasing revenue, customer acquisition and loyalty. Content can be presented in a variety of formats. Todays top 10 tactics used by B2B content marketers are... 44% Of B2B Marketers have a documented Content Marketing Strategy Social Media (Other Than Blogs) In-Person Events Articles (On Their Websites) 76% 76% 80% eNewsletters 81% 87% Blogs Online Presentations Articles (On Other Websites) White Papers Case Studies 68% 73% 64% 63% 73% Videos Top 10 Most Effective Content Formats All businesses can benefit from a content marketing strategy. However, the format and channels you use need to meet your audiences need. Below are the top 10 most effective tactics as rated by B2B marketers. 42% Of B2B Marketers consider themselves effective at Content Marketing 67% 80 64% 70 61% 59% 58% 57% 55% 53% 60 50 Research Reports In-Person Events Articles (On Websites) 40 White Papers Case Studies Newsletters 30 Webcasts Webinars eBooks 20 Videos Videos Blogs 10 0 Content Distribution Platforms B2B Marketers are using social media platforms more than ever to distribute their content more frequently to target audiences, utilizing an average of six different platforms. Year over year Slide Share (40% vs. 23%), Google+ (55% vs. 39%), and Instagram (22% vs. 7%) have experienced the biggest surges in use. Below are the top 6 platforms used by B2B marketer. 6 Platforms on average are used by B2B Marketers to Distribute Content 91% LinkedIn 85% Twitter 81% Facebook 73% YouTube 55% Google+ 40% SlideShare 95 100 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 Future of the Monarchy B2B Marketers are increasing their budgets to create more content. Although it is a challenge to do and time consuming, Content Marketing is gaining momentum and making a big impression in B2B and B2C markets. More and more marketers are turning to Content Marketing because it works. Don’t be a fool and get left behind, take the lead in creating killer content that will help you acquire new customers, build brand advocates, improve loyalty, ultimately increase your bottom line. 73% Of B2B Marketers say they are producing more Content now than one year ago Remember, traditional marketing and advertising is telling the world you are a leader in your domain. Content Marketing is showing the world you are one. Telephone: 1-844-402-2076,Français: ext 217 Fax: 1-866-405-2203 Email: sales@scottsdirectories.com Scott’s Directories Attn: Customer Service 565 Orwell Street, Unit G, Mississauga, ON L5A 2W4 Follow Us: REFERENCE SOURCES: Content Marketing Institute “What is Content Marketing?” (2013) Content Marketing Institute & MarketingProfs “B2B Content Marketing: 2014 Benfmarks, Budgets, and Trends - North America” (2013) Content Marketing Institute - Joe Pulizzi “Six Useful Content Marketing Definitions” (2012 ) Content Marketing Institute - Joe Pulizzi “2014 B2B Content Marketing Research: Strategy is Key to Effectiveness” (2013)