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the first-ever elite competition that will celebrate the most skilled one-on-one players on the planet and created by Basketball Hall of Famer Tracy McGrady -- today announced its initial roster of storytelling and media partners. SLAM Media, Playmaker, and Heart and Hustle Productions will all help OBL capture and distribute short-form digital content during this inaugural and proof-of-concept season.<br>u201cOur initial focus is on short form digital storytelling to capture the journey of our competitors and we know SLAM, Playmaker, and Heart and Hustle are a winning combination to help us shine a bright light on the essence of basketball and exciting young stars headed our way,u201d said Lisle Bowen, OBL's Creative Director. u201cSLAM is the definitive voice of basketball culture, Playmaker has an elite influencer network that will amplify OBLu2019s reach, and Heart and Hustle Productionsu2019 extraordinary production team will capture all of the rich stories we find on and off the court.u201d
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