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Using Mobile Games to Inspire Meaningful Behavior Change

The session will trigger a dialogue around the role of innovative technology to inspire behavior change. At GRID we are tackling critical social issues such as menstrual health, racial stereotyping, poor financial literacy and climate change. I believe you cannot solve a problem if you don’t talk about it and games are a perfect medium to engage change makers. I wear two hats in my professional life, an international development practitioner (at the World Bank) and a social entrepreneur (at GRID). This mix of experiences has given me a unique opportunity to build skills that are compatible with large organizations as well as a small business. I would love to share my experiences around game development, fund raising, implementation challenges and building partnerships. I want to leverage the Serious Play Conference to talk about the role of innovative technology in changing the world around us. The two key messages of the session will be: (i) How to create low-cost games for the bottom billion (ii) How to leverage games to address taboo topics such as menstrual health

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Using Mobile Games to Inspire Meaningful Behavior Change

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  1. Using Mobile Games to Inspire Behavior Change

  2. Precontemplation • Anchored in information gaps Contemplation • Active thinking Determination • Gearing up Action • When thoughts turns into shifts in behavior Maintenance • To continue with the new behavior

  3. “Players who used to be sedentary benefited the most from Pokémon Go. The game can be used as a starting point for sedentary people to begin an active lifestyle.” - Influence of Pokémon Go on physical activity levels of university players: a cross-sectional study

  4. Information Interactivity Iteration Precontemplation Determination Maintenance Contemplation Action

  5. Games are a universal language Global Smartphone Penetration Opportunity Mobile phones are private Cost-Effective and Scalable

  6. USA Pakistan Africa Games can provide a great platform to Educate, Engage & Empower people around the world.

  7. • 66% global smartphone penetration • Mobile devices to account for 73% of internet consumption in 2018

  8. Gone are the days of crushing candies It’s time to catch those pads with undies!

  9. GRID creates context-vigilant games at low costs!

  10. Scale-up in South Asia and Africa Reproductive Health SurrEndo

  11. What How When What information is being disseminated? How is it being delivered? How often is it being delivered?

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