What are local directory listings or nap_

1. What are local directory listings or nap? Listings we'll go over this marketing basic in this brief video local directories are online lists of businesses within a local area these directories contain the names of various Businesses their contact information as well as other valuable information from their Business they're sometimes called nap listings for short since they commonly contain a Business’s name address and phone number but why do local directories matter for marketing well i'm glad you asked because they're actually super valuable for businesses Looking to roll out an seo campaign in addition to contact info almost all the online directories include a link back to your website while some of these links don't pass a lot of authority search engines still use them as data points these links indicate to search engines that your business is legitimate and gives them more context when crawling your site they know that legitimate businesses are on local directory listings and being on those same directories legitimizes your business in the eyes of search engines when adding your business to these online directories it's important that your information is identical across every directory differing information can confuse users and search engines reducing their value and causing problems ultimately these directories are like a steroid shot in the arm to an seo campaign looking to get off the ground if you have a business with a website you should get on as many directories as possible.