Upcoming digital marketing trends you should follow

1. Upcoming digital marketing trends you should follow Submitted By – Jorge Montoya smashseo@smashtoday.com 786.899.2424

3. Introduction It will not be wrong if we say that the internet has significantly impacted every business. Change is the only constant thing this quotation proves right here. Trends come and go, but as a brand, you must capitalize on new technology to grow your business. Yes! It is a hard thing to know which trend will work for your business. That is why you need to choose the experts for a perfect result. Here we have mentioned some trends you should follow as part of marketing. Have a look inside:

4. Personalization and creativity Now, everything is moving towards personalization. That is why digital marketing is also taking a step toward personalized campaigns that lead to higher engagement; revenue attracts new customers and sparks conversation. Research shows that emotional content is 72.6% more relatable to engaging a specific audience. That is why nothing is more important than adapting to the truth and having a real experience.

6. Influencer Marketing Influencer marketing is becoming a key strategy in digital marketing. We have all heard that the power of influencers is like a magic wand—now you can think about choosing the top influencers to promote your business. However, it is not only about the power of influencers and celebrities but also about micro-influencers (people with fewer than 1,000 followers). The latter will generate almost twice more engagement than those with 100K followers. A study shows that 84% of consumers trust suggestions from peers more than advertising. You can approach your customer with video content that relates to real-world experiences.

8. Podcast Marketing Hope you are aware of this term. It works as another influencer marketing tool in the audio realm. In America, 70% of the population is familiar with this term, and 63% of listeners have researched or bought the products and services heard on a podcast or recommended by others. Podcasts are just like ripe that work in a niche space with a community of followers. You can take advantage of its potential by creating your podcast channel.

10. Privacy concerns will continue to rise People are facing many data leak issues nowadays, which is why users are very concerned about their online privacy. That is why it will lead to stricter data collection and use regulations, which could deeply impact digital marketing strategy.

12. Optimizes conversion rates and improves them As research showed that 22% of businesses are satisfied with their conversion rates, still, every business does not optimize its conversion rate, which is very crucial to growing any business. That means you need to put in lots of effort to convert potential leads into customers.

14. Final words There are many other trends you should follow as part of the digital marketing industry. If you are looking for a digital marketing agency in Miami, we are here to assist you round the clock.

15. Reference Digital Marketing Agency Miami info@smashtoday.com 786.899.2424 7875 Bird Rd.Suite 217 Miami, Fl 33155

16. Thank You