Why Top Quality Content is Essential for Healthcare Practice Marketing.pptx

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2. 2 Why Top Quality Content is Essential for Healthcare Practice Marketing

3. 3 3 Introduction ● Healthcare marketing is one of our favorite niches at Webtage. We get to tell beautiful stories of miracles and the resilience of the human spirit. ● What we find challenging, and thus, more exciting, is building a solid foundation for our client’s content marketing. It begins with laying out a well-thought-out content strategy.

4. 4 4 How Good Healthcare Content Can Help? ● Generates trust in your expertise as a trusted healthcare provider, thereby helping with your reputation management. ● Drives search traffic by helping your quality content rank higher on search engines. ● Helps your patients answer questions regarding health conditions.

5. 5 5 Where Are Healthcare Marketers Going Wrong And What Can They Do About It? ● What truly matters is delivering value for your customers through your content. Unfortunately, that’s missing from healthcare marketing. ● Another challenge is that healthcare marketing is a different beast from the other kinds of marketing because of HIPAA laws and high (read life-and-death) stakes. ● At Webtage, we believe that challenges are hidden gems of opportunity. It’s a chance to wipe the slate clean, present fresh ideas, and carve new pathways that are unique for healthcare marketing.

6. 6 6 7 Tips For Your Healthcare Practice To Ace at High-Quality Content Marketing 1. Step Into Your Customers’ Shoes ● The internet is a gold mine for healthcare marketers. It’s your patients first go-to source which can lead them to stumble upon your website. ● Relevant and high-quality content is what will pull them to your website, browse for answers to their challenges, and reach out to you for solutions. ● Your message should have your target audience and their needs at the heart of all conversations. ● A firm grasp of your patient’s needs and experiences is key to building a winning content marketing plan and relevant engagement material.

7. 7 7 7 Tips For Your Healthcare Practice To Ace at High-Quality Content Marketing 2. Plan Well And In Advance ● A documented content strategy, in our opinion, is essential to any healthcare marketing strategy. ● We engage your consumers and drive business growth with our differentiated content marketing approach which requires us to plan, create, distribute, measure, and optimize all content around the target audience. ● At Webtage, we employ a Google Sheets content calendar that enables us to collaborate with our healthcare clients to manage their monthly content editorial plan.

8. 8 8 7 Tips For Your Healthcare Practice To Ace at High-Quality Content Marketing 3. Content Creation ● Once you have the content strategy and editorial calendar ready, decide how you will ensure quality content that meets professional compliance requirements and is medically vetted, so readers get valuable, up-to-date information. ● Quality, up-to-date and accurate healthcare content is also important for search engine visibility. That’s the reason that we follow the E.A.T. principle when creating and marketing content for our healthcare clients. ● At Webtage, our content team comprises of medical writers with years of experience in creating content that meets professional healthcare writing standards.

9. 9 9 7 Tips For Your Healthcare Practice To Ace at High-Quality Content Marketing 4. Content Delivery & Mobile Searches ● Those who optimize for mobile platforms and present snackable content in text and video formats will reap the benefits of content marketing. ● Content formats – Consider altering your company’s messaging delivery. Make the communication personal and relatable to engage people. ● Responsive content – Make sure your content is designed to be easily accessible on smart or mobile devices.

10. 10 10 7 Tips For Your Healthcare Practice To Ace at High-Quality Content Marketing 5. Pay Attention To Online Reputation Management ● Reputation management means more than generating and managing reviews ● Creating original content and publishing them on your website and high-quality third-party sites helps to display your thought leadership high on search engines, thus boosting your reputation. ● Similarly, social media marketing, when done well, can not only increase your brand reach, but it also allows you to build your reputation through local community marketing.

11. 11 11 7 Tips For Your Healthcare Practice To Ace at High-Quality Content Marketing 6. Collaborate With Influencers ● Online influencers are now a part of these doctor-patient discussions because of the expansion of digital healthcare research, and they have a significant impact on the possibilities that patients inquire about. ● Think of the quality above number when choosing your influencers to work with in order to maximize your impact. ● Your own work will benefit from paying greater attention to these trends and how they change over time.

12. 12 12 7 Tips For Your Healthcare Practice To Ace at High-Quality Content Marketing 7. Content Analytics and Measurement - these are the metrics we used to measure the effectiveness of content marketing: ● Acceptance of content pieces on high-quality and relevant third-party sites. ● Ability to produce medically compliant content pieces that attract traffic consistently. ● Reader engagement with the content. This could include social shares, likes, and comments on owned social channels. ● Website traffic to content pieces, whether published on your website or third-party sites. ● Reach of your content, calculated as impression share.

13. 13 13 Conclusion The key to enhancing your reputation as an expert in your field and drawing new patients to your health system’s website and online channels is timely, pertinent, and consistent quality information. Finally, you might want to consider asking for support from a professional healthcare digital marketing agency in Chicago to help handle this challenging task with ease and comfort.

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15. 15 CORE VALUE PROPOSITION A build + market firm that delivers meaningful digital experiences to drive top line growth and operational efficiencies through: 1. Digital Asset Design -Technology Solutions (Apps & Websites) - Creative Solutions (Multimedia, Print & Brand) 2. Digital Marketing Solutions 3. Analytics Solutions

16. 16 16 OUR STATEMENT “ ” Over 90% of our marketing strategy, design, and content recommendations are approved and implemented by our clients and that’s a testimony to our obsessive attention to details, strong creative and technical minds, and a desire to move the business needle for our clients. That forms our foundation of premium digital work and has won us awards, admiration, and recognition from industry organizations, stalwarts and peers.

17. 17 Contact US ADDRESS 8821 Ramm Dr., #5 Naperville, IL 60564 EMAIL info@webtage.com PHONE 630 854 9109 WEBSITE https://www.webtage.com/