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Marketing Automation through Customer Journey

There are several ways in which marketing automation helps improve customer journey. Here you will learn the tips and expert guides.

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Marketing Automation through Customer Journey

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  1. Marketing Automation through Customer Journey A complete Guide

  2. Introduction: • One of the biggest struggles we online businesses have is we can’t track in which stage of the journey the buyer is? This is something that is can’t be judged in which stage the customers lie in. On the other hand, it’s easy for small business owners and marketers to recognize which stage their customer lies in. • But with intelligence, this job could be done efficiently with marketing automation.

  3. Customer Journey: Generally, they count three stages of customers’ journey, which is sometimes also called a Buyers’ journey. The three stages are as follows: • Awareness, where the person gets to know about some particular product/ service is being provided in the market. • Consideration, here the person realizes whether he/she requires that product or service with the business. • The decision is the last phase of the journey. • And the most important because here is the last stage where a customer buys the product/ service.

  4. What is marketing automation? • Marketing automation is software platforms and technologies developed for the marketing departments. • This up-gradation done is to market the business on multiple channels and to automate the repetitive tasks of the marketing departments and organizations. • Initially, only email marketing was considered into Marketing automation but eventually, it refers to the wide range of automation and analytic marketing tools. • It broadly covers email marketing, social media, website, and especially inbound marketing.

  5. Marketing Stages: Awareness: Approximately 96% of the people come to your website are not buying your product/ service. And that what the first stage stands for, Awareness. Consideration: Once a person comes from random browsing to a specific search then the customer has moved from the stage of awareness to the second stage called consideration. Decision: This is the last stage in the process, where the customer takes the decision about buying the product/service.

  6. Here are some tips which will help you: • Running Welcome Campaigns through mailers. • Give them targeted second purchase experience. • Developing Behavior-based campaigns. • Cross-platform programs. • Improve targeting using other social media platforms. • Carry greeting for birthday, holidays and all big days.

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