Why Original Content is Key To Up Your SEO

1. Why Original Content is Key To Up Your SEO We are living in a time where the digital world is the new reality and online platforms the way to trade. While the development of technology took giant strides over recent years, the final push into a much more rapid switch took place due to the global pandemic that forced the world to shift into a state of social isolation that will remain with us for a long time still to come. Therefore, the place where you need to be present for all interested eyes to see is without any doubt on the first page of any trusted search engine’s results. The only way to get and stay there is with an excellent SEO score and to do that, you would need to update your content regularly. It is also not just any repetitive message or a method of copy and pastes that would do. No, the team you can trust with your search engine optimization in San Diego, Storm Brain, emphasises that it must be original content if you truly want to enjoy the impact that content can have on your SEO scores. While fantastic and original content can catapult you to the top of the rankings, especially Google searches, poor content or content that is not related to what your site is offering, can do the exact opposite. It might even result in penalties from Google’s side or that you are completely blocked until you’ve rectified the concerns the giant in search engines have identified with your content. If you don’t have a reputable team of SEO experts on your side, you might not even know Google took some steps against you until you realize that your normal rate of interest has dropped. This can be too late for your business as it would have a direct impact on your bottom line. What do we mean by the term content? All useful information presenting a story that fits right into the context of the website and the goal you want to achieve by delivering a service or a product would constitute as good content. It can be in the format of the text, pictures or even clips but the key to success is that it needs to be original and it must be relevant to your business. Now that you know what you need to deliver, the team also highlights the competition you have and why it is important to spend some time at the grind or to employ professionals to create original content for you, to make sure you are seen. The importance of good SEO ranking becomes far more relevant when you consider the fact that more than 6.7 billion searches run

2. through only Google daily. It means this is the ocean in which you might be a very small fish. Thus, the brighter your light can be shining, the easier your target market will notice you amongst the competition and the better your odds are of being found by your future clients. Meaning, having good and original content has a direct impact on your income and the future of your business. The features of good content are that it must be relevant to your context. It must provide the reader with useful information and attend to a specific need in the field. It must provide some insight and leave the reader with the sense that they’ve learned something and above all, it must reflect your brand identity in such a manner that you portray your brand as a knowledgeable role player in your industry. If you can get this right, you are already much further than many other companies still relying on outdated methods to attract the right attention. About Us Our team at Storm Brain is passionate about helping you to make it to the top of your field. We do so by creating solutions that generate interest and deliver outstanding results. We can help you present your products and services in such a manner that it is bound to attract the interest of your target market. We help you set up systems that enable you to connect with the communities you are serving. We have the knowledge and skills to help you take your small business to new horizons. Visit our website at http://www.stormbrain.us/ and explore the many ways we can help you.