1 / 4

Digital Marketing

Digital Marketing and its types:<br>Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. <br>1. Content Marketing<br>2. SEO<br>3.SMM<br>4. SEM

Supriya30
Download Presentation

Digital Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital Marketing By Optimized Infotech Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.

  2. Types of Digital Marketing - Content Marketing: Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser. It means content marketing is often used in inbound marketing strategies through a content strategy that focuses on providing value to the target audience with content. - Search Engine Optimization (SEO): SEO is the process of using organic tactics to rank high on search engines. It is a natural way of generating traffic to your website from the search engine results page. A) On-Page SEO B) Off-page SEO C) Technical SEO - Search Engine Marketing (SEM): Search Engine Marketing (SEM) is a paid tactic to gain attention to the brand by appearing high on search engine results. This strategy is often called paid search or pay-per-click (PPC) marketing. It involves various activities such as setting up the ads, optimizing the ads, setting a budget and most importantly placement of ads. - Social Media Marketing (SMM): Social Media Marketing is the process of gaining traffic or attention from social media sites by posting content relevant to your target audience. Some of the popular social media sites include Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, and Snapchat.

  3. About SEO & SMM 1. About SEO: SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: - Products you sell. - Services you provide. - Information on topics in which you have deep expertise and/or experience. 2. About SMM:SEM stands for search engine marketing – or, as it is more commonly known, search marketing. It is an umbrella term for the combination of SEO and PPC activities meant to drive traffic via organic search and paid search. Put simply, search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Technically they aren’t different – SEO is simply one-half of SEM: SEO = driving organic traffic from search engines.  SEM = driving organic and paid traffic from search engines

  4. Thanks! OPTIMIZED INFOTECHOffice No. 203, Above “SUBWAY” Sairam Building, Near Vanaz Company, Paud Road, Kothrud Pune 411038. info@optimizedinfotech.com 8007122500 | 8007122667 9767460399 Please keep this slide for attribution

More Related