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PANDEMIC USHERS IN A NEW ERA FOR LIVE SPORTS PRODUCTION

Sport provides us with unscripted moments of drama that continue to draw big audiences. There is simply no substitute for live sport in terms of broad appeal. For example, in the US, the top ten telecasts of 2020 (as rated by Nielsen) include only two non-sport broadcasts.<br>

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PANDEMIC USHERS IN A NEW ERA FOR LIVE SPORTS PRODUCTION

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  1. PANDEMIC USHERS IN A NEW ERA FOR LIVE SPORTS PRODUCTION

  2. LIVE SPORTS PRODUCTION Sport provides us with unscripted moments of drama that continue to draw big audiences. There is simply no substitute for live sport in terms of broad appeal. For example, in the US, the top ten telecasts of 2020 (as rated by Nielsen) include only two non-sport broadcasts.

  3. LIVE SPORTS PRODUCTION » Pressure on sports remote production to deliver more Even before the pandemic hit, the economics for some sports broadcasters operating at the top tier of sport, didn’t add up. The increasing cost of media rights and rising expectations of viewers, have required greater investments in live sports broadcasting. Together with the pandemic came a perfect storm. For the best part of a year, sports broadcasters and production companies have had to grapple with “return to play” protocols and put the health and safety of their staff as their top priority. The reality is that proving your on-site team is fit to travel, adapting to social distancing protocols and providing masks, visors and cleaning materials, to name a few things, also require an additional financial investment.

  4. LIVE SPORTS PRODUCTION »Putting health and safety first IP-based remote production has enabled sports broadcasters and production companies to significantly reduce the size of their on-site crews and ensure that they can fully comply with the evolving regulations. Speaking about his experience producing the 2020 UCI Mountain Bike World Cup series for Red Bull TV, James Livingstone of Sunset+Vine (a LiveU client) told Broadcast Sport, “On average we were tested for COVID-19 once a week – as we entered a new country and at the start of each event block. Onsite, precautions included social distancing, masks, visors, scrupulous cleaning of all our kits, new mic cubes for each interview and a lot of hand washing and sanitizing. It also meant adapting to the rules for each country in which we worked.” For more information on Pandemic Ushers In A New Era For Live Sports Production please visit LiveU.tv

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