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??. ??????????????????????????????????????????. ???:???. ??:???????????? ???? ???. ?????????????. ???????(logistics network),??????????????????????????,?????????????????????????. ?????:. ?????. . ??. ??. ??. ??. ???. ???. ??. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Thomas
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    1. ???? : ??? ?? ? ? ? : ??? ???? : 8922404084 ??? 9122404075 ??? 9122404081 ??? 9122404005 ??? 9122404074 ??? 8922404068 ???

    2. ?? ????? ???????? ??????? ???? ???? ???? ???? ?? ????

    5. ?????

    6. ???????? ?????????????????,????????????????,?????????????,???????????????,??????????????????,????????????

    7. ??????? ????????????,??????????????,?????????????????????????(???),?????????

    10. ?????????? ?1997??,?????????8620???????????,?????10%?????????(GNP);??????????????????????,

    12. ?????????? ???????????,???????????,?????????,?????????????????? ??????????,?????????

    14. ???????????? ????:???????????????,?????????????????????

    16. ?????????? ?????

    18. ???????????

    19. ?????????? ????

    20. ????????SCOR?? SCOR(Supply Chain Operation Reference)???????????????????(Process Reference Model),?????????????????,????????(Operational Performance)????,???????????,????????????????????

    23. ????????????????????????????? ?????????????????????????,????????????????

    24. ????(Bullwhip effect) ??????????????,????????? ?????????????????????

    27. ????(Forward buying) ?????????????????????(????)???????,?????;?????????????????????????

    28. ??:Campbell ?? ???????????????? ???????????????? ?????????????? ???????????????(????) ??????????? ??????????????????? ???????????????????????????? ????????4????2?

    29. Campbell ?? ?????????????

    30. ????? ??????????(??) ?????????????????????????????????????,??????: ?????????????? ??????????????????,????????;?????????????,???????????????????? ??????????????????????????? ?????????????????????????????

    31. ???????? ???????????? ????????????? ???????? ??????(2?) ??????????(5%~20%) ?????????10% ???????6~12??

    32. ??????? ?????????? ???????????? ??????????? ????

    33. ?????????????? ????????????? ???????????? ?????????? ????????????????

    34. ????????????? ??????????????????????????? ?????????????????? ????????????????? ???????????????(???????) ?????????

    36. ?????????? ???????????????? ????????????????? (????)

    38. ????(Out sourcing) ???????????????????????. ??????????: ????:-- ????:-- ????:-- ????:-- ????:-- ????:-- ???????????????????,?????,????????????? 1. customization1. customization

    39. Case 1 .????? :

    41. ??(Logistic)???? ????supply chain ????. ????(Logistic)??????Roadway??,????10% , ????250?? ????????????????????????????? CASE 2

    42. ??:

    58. ????

    70. ????: PEPE??? ??: ??:??????????? ????: ???????(??????),???????. ?????(?????????)??? ?????????.

    72. ?????????: ??????: ???:2??? ????:40%,????: 28%, ????:32% ???

    74. ????: ??(????)

    75. ?????:(???) ??????????: ??????276.9???,??????????1440???,????????????,?????????. ????????100???,??????. ????????3??. ??????,???????????. ?????????????????. ??????????.

    76. ?????:(???): ??????????,?????????????,?????ERP??. SCM?????.QRM???????EDI?????????. (??SCM?????,?????????????????,???????????. .??.????,?????????,???????,?????????????, ????,???????????.) ????????????????????,?????????. ???????????????,????????????.

    77. ????—Supply Chain in a Global Company Process Definition The global Supply Chain is an inter linked chain of demand and supply management activities over all levels :   from raw material purchasing, to production, distribution to final delivery of finished goods to customers.

    78. Supply Chain Process Process Description Strategic planning and target setting Mid term planning and target setting Operational planning Purchasing Manufacturing Operational toll manufacturing Distribution Supply Chain Services.

    79. Strategic Planning and Target Setting Main targets are: - Optimize product & service delivery - Improve Supply Chain - Productivity - Raw material supply - Minimize assets - Continuous improvement of EHS - Product and service innovation.

    80. Mid term planning and target setting The task of the global Demand & Supply Manager: worldwide demand consolidation for the near future, determination of or required stock levels and. worldwide demand & capacity balance and allocation of worldwide demand to production units and other sources. The Local or Regional Demand and Supply Management: Define the detailed local or regional customer demand. Ensure that this demand can be covered from local or regional inventory. Provide the necessary material flow to maintain adequate inventory levels. Manage all regional product shortages.

    83. Performance Measurements and Results Main Supply Chain Services measurements are: Customer Order Fulfillment Delivery service level, Customer complaints concerning deliveries, Lead times for customer orders. Customer Delivery Service CAD vs SAD (customer perspective) Req. Vs Issue Internal Re-supply Planning & Execution Conformance to re-supply schedule (planned vs. actuals) Conformance to the introduction schedule

    84. Conclusion: ?????: ???????,???. ????,????. ???????.????????. ???????. ????,????????. ?????????,?????.

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