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Marketing Cookies – Everything You Need To Know

You planned to take a road trip to the hilly areas or the beach. You started searching the websites to know a little about your destination. You might also log onto the sites of attractions, restaurants, and hotels in that area. Later on, when you surf any news sites, entertainment blogs, and community sites, you start seeing ads from the same hotels and attractions.<br>read more: https://turboanchor.com/marketing-cookies-everything-you-need-to-know/

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Marketing Cookies – Everything You Need To Know

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  1. Marketing cookies work by targeting advertising to a user. They are usually served as third-party companies and track a user across websites. Marketing cookies also track users’ IP addresses and geographic location. Such information is crucial for marketers who want to show users ads for upcoming concerts or events in their area, tickets for local cricket or soccer matches, or sales at nearby stores.

  2. What are cookies? We can say cookies, HTTP cookies, internet cookies, or browser cookies, are small text files. Websites create and store these cookies on your computer. They remember and store vital information like email, home address, shipping information, username or password, or even particular interests related to a user or website.

  3. This technology facilitates various functions, including: • Activating retargeting ads • Storing stateful data (Like, the previous example mentioned above: the item’s user added to a shopping cart on an e-commerce site) • Storing data previously entered into forms (used for autocomplete functions) • Saving user preferences • Authentication cookies communicate the user’s account details and log-in status to account-protected servers. • Recording user activity All of these web cookie functions facilitate digital marketing functions, whether directly or indirectly.

  4. Examples of marketing/tracking cookies • Google Adwords cookie Google uses cookies for advertising, including serving and generating ads and personalizing ads. • DoubleClick Secondly comes Doubleclick, another business owned by Google that makes money from online advertisers and publishers. Online publishers use it to display adverts on their websites. • Remarketing pixels A remarketing pixel, also known as a retargeting or tracking pixel, is a cookie-based technology that uses simple Javascript code to anonymously “track” your audience all over the Web. • Social Media cookies Last comes social media cookies that connects a website to a third-party social media platform. This social media platform is present in a website.

  5. Types of cookies • Statistics-Anonymous Cookies • Statistics/analytics Cookies • Functional/Preference Cookies • Targeting and Advertising Cookies • Persistent Cookies • Session Cookies

  6. THANK YOU

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