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Global Augmented Reality and Virtual Reality Market – Analysis and Forecast (2018 – 2024)

The global augmented reality (AR) and virtual reality (VR) market is projected to reach USD 112.8 billion by 2024, registering a CAGR of 56.8% during the forecast period. Increasing responsiveness about this technology among the consumers in both developed as well as developing an economy, rapid acceptance of AR and VR technology among various industry domains along with an amalgamation of AR and VR to develop the mixed reality that can be implemented for prospective applications, propelling the growth of the market.<br><br>VR enables utilization of computer technology in order to develop a simulated environment. On the contrary, AR coats computer-generated developments over an existing reality that enhances interaction ability of this system.

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Global Augmented Reality and Virtual Reality Market – Analysis and Forecast (2018 – 2024)

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  1. Augmented Reality and Virtual Reality Market

  2. About VynZ Research… • VynZ Research is a global market research firm offering research, analytics, and consulting services on business strategies. We have a recognized trajectory record and our research database is used by many renowned companies and institutions in the world to strategize and revolutionize business opportunities. The company focuses on providing valuable insights on various technology verticals such as Chemicals, Automotive, Transportation, Energy, Consumer Durables, Healthcare, ICT and other emerging technologies. • VynZ Research has one of the most qualified & experienced analysts, who are constantly tracking the markets and the technologies. The research team has years of proven experience and wide knowledge & understanding of the technology, application, business models, and regulators of the segments and the value chain involved. • A trusted & proven methodology that involves highest quality of primary research, secondary analysis collated & verified through various sources including cross checking with different industry experts. • Serving wide range of customers most of them from Fortune 2000 companies • With a dedicated 24x7 customer helpline our customers can reach for specifying their needs • Developing long term relationship with the clients and satisfying them is one of the crucial notches of the company. VynZ Research aims at gaining and retaining its clients in order to make long term customer relationship.

  3. Augmented Reality and Virtual Reality The global augmented reality (AR) and virtual reality (VR) market is projected to reach USD 112.8 billion by 2024, registering a CAGR of 56.8% during the forecast period. Increasing responsiveness about this technology among the consumers in both developed as well as developing an economy, rapid acceptance of AR and VR technology among various industry domains along with an amalgamation of AR and VR to develop the mixed reality that can be implemented for prospective applications, propelling the growth of the market. VR enables utilization of computer technology in order to develop a simulated environment. On the contrary, AR coats computer-generated developments over an existing reality that enhances interaction ability of this system.

  4. Augmented Reality and Virtual Reality Global augmented reality and virtual reality market has been driven by several key factors, predominantly rapid growth in adoption of tablet computers and smartphones, technological development, excessive concentration of major tech players in the AR and VR system along with extensive mobility and versatility. It has been observed that the AR and VR systems are becoming accessible to consumers through various mediums such as platforms and devices. Furthermore, smartphones are extensively being utilized as input expedients for monitoring the VR situation, especially for the virtual reality gamingapplications. Moreover, the increasing penetration of smartphones and tablet computers is extensively contributing towards the growth of the augmented reality and virtual reality market across the globe. The tablet-based and mobile-based AR and VR technology is observing rapid application form the key players operating in education, interior designing, e-commerce, architecture, and furnishing. These factors are thereby attributing towards the rapid growth of the AR and VR market globally.

  5. Augmented Reality and Virtual Reality Globally industry players of global AR and VR market are leveraging market growth through mergers and acquisitions, technological developments and strategic developments. The rapid development of new products is thereby fueling the demand for AR and VR market globally. For instance, Samsung along with Oculus VR has recently developed virtual reality devices for extensive utilization of huge mass along with key smartphone players. These accomplishments are thereby exaggerating the growth of AR and VR market across the globe. Asia-Pacific is observed to witness significant growth in the global augmented reality and virtual reality market during the forecast period. The growth of this market is attributed towards increasing investment in defense and commercial domain in this region. The existence of a large number of display board industrialists along with technological enhancements are the key factors bolstering the growth of AR and VR market. Furthermore, accentuating growth in automotive and healthcare domain in a country such as Japan is expected to further drive the growth of AR and VR market in the near future.

  6. Augmented Reality and Virtual Reality Market players in the global augmented reality and virtual reality industry are leveraging market growth through mergers and acquisitions, technological developments and strategic developments. These players are also launching new products to cater to the demand of different organizations. For instance, Samsung along with Oculus VR has recently developed virtual reality devices for extensive utilization of huge mass along with key smartphone players. Some of the key players operating in the global augmented reality and virtual reality market are Alphabet Inc., Oculus VR, LLC, Microsoft Corporation, Qualcomm Technologies Inc., Intel Corporation, Himax Technologies Inc., Samsung Electronics Co. Ltd., PTC Inc. and Sony Corporation.

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