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Digital marketing refers to the use of various online channels and strategies to promote products, services, or brands to connect with customers and generate leads or sales. It encompasses a wide range of tactics that leverage digital technologies and platforms such as websites, search engines, social media, email, mobile apps, and more.<br><br>This form of marketing allows businesses to reach a targeted audience more effectively, measure their marketing efforts with greater precision through analytics, and adapt strategies in real-time for better results. Strategies within digital marketing include
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