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How to Use Press Release to Promote Your ICO

Develop a strong relationship with your target audience with strategic PR Promotion for ICO. Get better media coverage through effective storytelling and establish a personal touch. Reach out to Blockchain App Factory for implementing result-oriented strategies.

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How to Use Press Release to Promote Your ICO

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  1. How to Use Press Release to Promote Your ICO

  2. Introduction • The intense competition in the cryptocurrency industry has prompted firms to think out-of-the-box to promote their ICO across the masses. • Though there are so many tools available, PR is ideal due to its capacity to get a higher reach at an effective cost. • Let us have an overview of using PR marketing for ICO

  3. Hurdles to meet from clients ahead of promoting ICO by utilizing PR • Project awareness -  The project needs coverage in the leading newspapers and magazines through proper communication of facts.  • Limitations on advertising - Since major tech companies such as Facebook, Google and Twitter have banned ICO advertisements, it becomes tougher to promote ICO’s. • Lack of knowledge - An average investor will not trust an ICO owing to the rise in the number of frauds and scams. The validation of the target audience must be earned in a hard way. • Understanding the mindset of the audience - While token investors will look for viable opportunities to make profits, some investors will be more interested in the functionality of a project. Hence, support is needed from both amateur and professional investors.

  4. Factors to consider while implementing PR for ICO • Figure out the costs - Prepare the right budget according to your operational scope. Results will take some time and cannot be achieved overnight.  • Form a well-versed team - Make sure that your team members know the changing trends that are shaping the future of blockchain and cryptocurrency. Generate creative and unique content.  • Concentrate on storytelling - Have a common theme to please your investors. Ensure that there is adequate focus on problem-solving and share details about the impact your solution can have on the world. Divide your audience into different segments and pitch your benefits.  •  Use PR as a part of a strategy -  PR should not run the entire campaign. It is a complementary tool and must eliminate uncertainty in the minds of investors. Build a personal brand by creating awareness about your project. 

  5. The Top Pr Marketing Tactics for ICO • Guest posting - Showcase your expertise by posting content on popular crypto news sites. Communicate interesting insights about the massive potential of your project. • Sponsored posting -  This involves circulating a series of articles, advertisements and marketing campaigns done on prominent websites. It leads to higher traffic and a better reach.  • Discussion forums - Content on latest topics can be posted in highly frequented discussion forums on Bitcointalk, Reddit and Quora. Apart from sharing knowledge, timely updates of your project can also be mentioned.  • ICO calendar sites - Utilizewebsites such as ICObench and ICOmarks which carry reviews and ratings about all the ICO’s. Information about events, token sales and Pre-ICO’s would be available for all the industries. 

  6. How Pr Can Prove to Be a Big Difference for ICO • An average investor will get to know the benefits offered by the project, experience of the team members and the advantages of the product.  • The message is easily understood in the absence of technical jargon. A broader perspective is achieved as interesting solutions are shared along with facts and information being published.  • A positive brand image would be built which leads to better user engagement. PR also helps in managing crisis by maintaining a positive image.  • Since unique aspects of a project are promoted, PR helps in retaining the attention of the target market for a longer time. Through consistent efforts, new clients can be tapped.

  7. Internal Changes to Make Before ImplementingPr for ICO • Form a well-versed team with proven experience who can impress investors and journalists with their track record.  • Apart from posting content on various channels, try to organize events or conferences for positioning your firm effectively.  • Publicize your core strengths on editorial websites which accept both content and advertisements.  • Keep track of the trends in the industry and make your marketing plan as flexible as possible to align with future changes. 

  8. Why choose Blockchain App Factory to execute PR for ICO • They have a wonderful track record and have raised a record amount of funds for many clients.  • Their marketing team is up to date with the changes occurring around. They can battle uncertainty at short notice and ensure effectiveness in promotion and fundraising.  • Apart from fulfilling your business objectives of generating a higher return on investment, they will create value addition for your product and improve the standards used in various processes.  • They maintain constant communication with the clients regarding the progress of the project. 24X7 technical support is provided in multiple languages to resolve any queries. 

  9. CONTACT USWebsite : https://www.blockchainappfactory.com/pr-service-for-icoEmail Id : info@blockchainappfactory.comContact No : +91 6382 665 366

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