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10 easy ways to market a mobile app in its pre launch phase

Developing an app is not the way to reach the mobile users, you need to carry out an efficient marketing for it to reach the right people. Letu2019s have a look at the marketing you need to do pre-launch.

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10 easy ways to market a mobile app in its pre launch phase

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  1. MARKETING 10EASYWAYSTO MARKETAMOBILEAPPIN ITSPRE-LAUNCHPHASE PresentedbyVervelogic

  2. Introduction Accordingtoastatistareport, itisexpectedthatthe mobileappswouldgeneratearevenueof189billion USDby2020.Youcanclearlyseethedemandand growthofmobileapplicationsbythesefiguressowhy notjumpintothemarketandnotletevenoneofyour potentialcustomersmoveawayfromyourbusinessdue tolackofmobilepresence. Onceyoudecidetodevelop anapp, youhavetogetholdofaprofessionalmobile appdevelopmentcompanythatcanassistyouwithits suggestionsanddevelopmentskills. However, developinganappisnotthewaytoreachthemobile users, youneedtocarryoutanefficientmarketingforit toreachtherightpeople. Let’shavealookatthe marketingyouneedtodopre-launch.

  3. Abriefoutline SetaLaunchDate Knowyourtargetcustomer Knowyourcompetitors Haveaclearbrandmessage GetreadywithPRmaterial Donotskiponcreatingalandingpageforyourapp Emailmarketingisneveroutoffashion Frameyourmonetizationstrategy Framecontentmarketingstrategy Approachinfluencers

  4. SetaLaunchDate: Youneedtosetalaunchdatefortheapplicationto comeandhitinthemarket. Ifyoudonotspecifythe launchdateinadvancethenitwoulddefinitelyget delayedduetooneoranotherreason. Youhaveto mentionittothemobileapplicationdevelopment companysothattheycankeepupwiththepace.

  5. Knowyourtarget customer: Wheneveryouapproachtoanymarketingcompany, therefirstquestionwouldbe- Whoareyourtarget customers? Tostartwiththepre-launchorpost-launch marketingoftheapp, youneedtoknowwhocanbe yourpotentialbuyers, wheredotheyreside, whatdo theydoandmore.

  6. Knowyourcompetitors: Beforelandingonthemarket, youneedtoknowhow manystrongcompetitorsdoyouhave. Youneedto keepaneyeontheirrecentdevelopmentand marketingstrategies. Itisnaturalthatbothofyours targetaudienceswouldbesame. So, byfollowingtheir posts, youwillknowthatwhatcapturestheinterestof aparticularaudience. Youmayfollowtheirsocial mediapagesorsubscribetotheirnewsletters.

  7. Haveaclearbrand message: Yourbrandmessagingshouldbeclearandwritten downinastyleguide. Remembertokeepitassimple andasclearaspossiblesoastomakepeopleknow whatyouareallabout. Itshouldbecapableof conveyingthebrandmessageandvalues.

  8. GetreadywithPR material: Whenyouareneartotheactuallaunch, youwillbe needingalotofPRmaterialstobegiventothe agenciescontainingpressreleases, appscreenshot, flow, logoandmore. Itisgoingtobethefirstthingthat wouldconnectyourbrandwiththepotentialpeople sofirstimpressionhastobegood.

  9. Donotskiponcreatinga landingpageforyourapp: Ifyouarecomingupwithanapplication, great chancesisyoumustbehavingawebsite. Youneedto makeaseparatepageonthewebsitefortheapp launchwithallthenecessaryfeatureswitha downloadablelinkofapp. Evenifyoudonothaveany website, youcanconsidercreatingalandingpage havingrelevantinformationandfeaturessothatifyou arerunninganadvertisementofappanywhere, then userscanlandsomewheretoprovideyouwiththe informationassociatedwiththeirinterest.

  10. Emailmarketingisnever outoffashion: Byfollowingtheabovepracticeorbyothermeans, if youwereabletocollecttheemailaddressesofyour potentialbuyersthenyoucanshootmailtothem abouttheservicesyouarecomingupwith, the differenceyouaregoingtobeing, thecost effectivenessofyourservicesandmore.

  11. Frameyourmonetization strategy: Yougetsoengrossedinthebrandingandmarketing ofyourappthatthemonetizationgetsoverlooked. If youarecomingupwithsomethingnew, thenyou shouldfocusuponhowtomonetizeit. Youneedto frameamonetizationstrategyandconsideriteven whentheappisgettingdesignedordeveloped.

  12. Framecontentmarketing strategy: ItissaidthatContentisking. Itcanmakeyoureach theheights. Byreachingheightsindigitalmarketwe meanhighlightingoversearchengines, appstoresand socialmediachannels. Youneedtoworkuponyour keywordssothatsearchengineoptimizationcanbe carriedout.

  13. Approachinfluencers: Influencerbelongingtoyourappcategoryshouldbe animportantpartofyourappmarketingstrategy. Since, theyhaveagoodreach, theycanmakeyou reachalargesectionofpotentialaudience. Reachout tothemtoexplainaboutyourapplicationandonceit islaunch, askthemtoreviewit. Youneedtopitch thoseinfluencerswiththeUSPsofyourapplicationlike fastloading, greatdesign, smoothfunctionalityand more.

  14. Conclusion It’salongwayfromthetimeyouplanyour apptothetimeyoufinallyhaveitonapp stores. Youhavetoutilizethistimeto covermaximumofyourpotential audience. Originallypublishedatvervelogic

  15. GetinTouch We'dlovetohearyourthoughts WEBSITE http://www.vervelogic.com/ PHONE +911414012530 EMAIL info@vervelogic.com

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