Design and Branding trends of the Future

1. 12/14/22, 2:07 PM Abhay Khanna on Behance Design and Branding Trends of the Future Abhay Khanna Design and Branding Trends of the Future Abhay Khanna Vesanique https://vesanique.com/ Australia Edit Your Profile Edit Availability Info Work NFTs Livestreams Moodboards Appreciations Insights Drafts Achieving success online is not easy. It takes a lot of hard work to develop and implement an effective digital strategy, especially when you consider how much content marketing has grown over the last few years. There's a reason that there are more posts and videos on the web than ever before — current estimates suggest there are approximately 129 Exabytes of data spread out over millions of websites, including more than 224 billion social media accounts. Of course, as with every other industry globally, companies have spent countless hours and hundreds (if not thousands) of dollars attempting to master their digital presence. Design agencies in Brisbane prefer creating video content nowadays since they pull more audience engagement and traffic to websites and social media platforms, such as animated videos or GIFS. . Branding is the process of designing a company's image and identity. In a digital world, it can also mean creating a website that stands out from the crowd. Design and branding go together, for they are the visual properties that help buyers determine a business. But how do you know what or how your brand should look like? What does it mean to have a strong or weak brand? And how do you make sure your business has an effective online presence? This article will explore these questions and more, including some of the latest trends in branding design for businesses today. Animated Logos An animated logo is a great way to add personality to your brand. It can be used in a myriad of ways, such as conveying a sense of movement, energy or fun. For example, let’s say you have a company that sells golf clubs. Your logo is an image of two golfers on the fairway; however, they are not just any golfer—they are confident and https://www.behance.net/gallery/158837965/Design-and-Branding-Trends-of-the-Future 1/5

2. 12/14/22, 2:07 PM Abhay Khanna on Behance happy while they swing away at their golf balls! You might also want to include some live- action footage with your logo so that it looks more realistic than static images would be able to achieve (think about how much better “Happy Gilmore” looks compared with the old commercials). Video and Audio Backgrounds Video and audio backgrounds are a great way to capture attention. They can be used to tell a story about your brand, highlight a specific product or service offering, create a sense of urgency and much more. Sometimes, agencies use aerial shots to promote real estate branding since they can attract people if the scenery around the place appeals to customers. Abhay Khanna Vesanique https://vesanique.com/ Australia Minimalism Edit Your Profile Minimalism is a style of design and architecture which uses only the essential elements of design to create a simple, functional, and aesthetically pleasing result. Minimalism was a watershed development in modern architecture and design. It began as early as 1932 with such works as Mies van der Rohe's Chicago Tribune Tower (1932–34) and Ludwig Mies van der Rohe's Farnsworth House (1939–41). In the mid-20th century, it became widely influential in art and architecture. Today minimalism is still widely used throughout all fields like graphic design, product packaging, interior decoration and typography. Info Work NFTs Livestreams Moodboards Appreciations Insights Drafts Asymmetry This is a design style that uses uneven elements. Generally, asymmetry is used to create more interest in design, logos, typography, illustrations and colour schemes. Asymmetry creates visual tension by making an element appear larger than the other one next to it (like placing a large text over an image). This juxtaposition-in-size creates interest because there are no rules about how these two elements should relate; they could be placed side by side or stacked on top of each other. Hand-drawn graphics Hand-drawn graphics are a great way to add personality to your brand. They can be used in illustrations, logos and other branding elements. Hand-drawn graphics also work well for website designs, flyers and posters. You can find hand-drawn illustrations on websites or social media platforms such as Facebook that allow you to upload images as well as text content. The best way I've found to use them is by uploading them directly into your WordPress template where they'll show up right away when someone views the site! Undefined shapes These are a great way to add some personality to your designs, but they can also be a challenge to implement. If you're unsure how to use these elements, here are some examples of what they look like and how they should be integrated: An undefined shape could be an icon or symbol representing something else entirely (like the infinity symbol). https://www.behance.net/gallery/158837965/Design-and-Branding-Trends-of-the-Future 2/5

3. 12/14/22, 2:07 PM Abhay Khanna on Behance The logo itself could also be an undefined symbol, like if it were just one letter without any other letters around it (for example, "G"). Microinteractions Microinteractions are small, subtle interactions that are usually not noticed by the user. They can be used to help users understand how to use a product or service, complete a task and learn more about it. Microinteractions have been around for years but they are becoming increasingly popular in our design process today because they can help us create better experiences for our customers. Abhay Khanna Vesanique https://vesanique.com/ Australia Custom Illustrations Edit Your Profile Custom illustrations are a great way to add personality to a brand. They can be used to convey a message, tell a story or be embedded within logos, websites, social media posts and advertisements. It’s important that your custom illustration gets across what you want it to say without being too wordy or complicated. It should also be clear who made the artwork so that people know who made it! Info Work NFTs Livestreams Moodboards Appreciations Insights Drafts Neumorphism Neumorphism is a design style that combines the old with the new. It can be seen in the use of old typefaces and fonts, or even in its use of traditional imagery. Neumorphism has been around for years, but it's still popular today because it's timeless and elegant at the same time. This trend is great for anyone who wants to add some personality to their designs without breaking any rules! eCommerce branding sometimes uses this style, since their products can be innovative and developed products of one’s traditional practices. These are the latest trends in web design and branding. - Colour Color is the most important element in web design, and it’s also the easiest way to draw attention. The use of colour can make or break your website and its design — if you don’t have enough colour on your page, people won’t see it even when they are looking at the screen! You should always use one dominant colour for your website; this will help tell people what kind of mood you want them to feel when they visit your site. If you have more than one type of the main colour on each page, then try using complementary colours (e.g., orange with blue) or analogous ones (e.g., purple/green). - Shape and typography Using shapes can create a unique feeling by adding something visual that makes viewers feel comfortable interacting with your brand's message from start to finish via touch screens such as smartphones/tablets/laptops etc. etc.! For example, if we look at websites such as Facebook, we can see how well these forms work together, allowing users to interact directly with content without issue as they browse through each page. No matter https://www.behance.net/gallery/158837965/Design-and-Branding-Trends-of-the-Future 3/5

4. 12/14/22, 2:07 PM Abhay Khanna on Behance how fast someone parses through information, he or she would still retain important details needed later, thus improving overall satisfaction levels! Conclusion I hope this article helps you to understand the future of web design and branding. Web design agencies always try to innovate and develop new design techniques to improve branding and marketing as a whole. And as always, we’re here to help our clients stay ahead of the curve through technology and innovation, so feel free to contact us at any time if there are any questions or concerns! Abhay Khanna Vesanique https://vesanique.com/ Australia Abhay Khanna Edit Your Profile Edit Project Info Work NFTs Livestreams Moodboards Appreciations Insights Drafts https://www.behance.net/gallery/158837965/Design-and-Branding-Trends-of-the-Future 4/5

5. 12/14/22, 2:07 PM Abhay Khanna on Behance What are your thoughts on this project? Post a Comment Abhay Khanna Vesanique OWNER https://vesanique.com/ Abhay Khanna Australia Australia Edit Your Profile Design and Branding Trends of the Future 0 4 0 ? @ > Published: December 9th 2022 Info Work NFTs Livestreams Moodboards Appreciations Insights Drafts CREATIVE FIELDS Advertising design agency brisbane ecommerce branding Real Estate Branding web design agency © All Rights Reserved https://www.behance.net/gallery/158837965/Design-and-Branding-Trends-of-the-Future 5/5