Why Should Bot Frauds Keep Marketers Awake At Night?

1. Discuss Your Brand Protection Needs Why Should Bot Frauds Keep Marketers Awake At Why Should Bot Frauds Keep Marketers Awake At Night? Night? With more and more companies turning towards automation, there is witnessed a gradual increase in automation tech, like bots to enhance consumers' online experiences. For any business running online advertising or doing partnerships with affiliates to promote their products and services, bot fraud is one of the primary concerns. Companies, especially those working with affiliates and in the digital marketing space, have to stay wary about it. PHONE +91-124-2666031 EMAIL - sales@viruspositive.com ADDRESS - Vipul Trade Center, Unit#130-131,440, Sector-48, Gurugram-122001

2. What is a bot? A bot is a software program designed to carry out specific tasks, repetitive ones. For example, Google uses bots for crawling websites to index them in its search engine listings. However, not all bots are utilized for specific, good, or legal purposes. Many malicious bots can cause damage to the systems, and these conduct activities like fraud, especially in the marketing space. How can bots be malicious? Malicious bots are utilized for spamming, stealing data, faking purchases, compromising websites, hacking, Typosquatting, interrupting, and spying. Since bots can bring enormous benefits for companies, knowing the difference between good and bad bots is vital. Fraud bots or malicious bots are also used for committing ad fraud in affiliate marketing. Advertising structures like PPC are harassed to earn money or commission with fake clicks. Here are some common and different kinds of malicious bots: ● Spambots: These bots scrub the internet for email addresses to collect and send unwanted spam emails, along with other junk. ● Spy bots are specifically dangerous as they can quickly gather data about users without their consent. ● File-sharing bots: Many malicious bots operate through links in malicious websites or files on social media platforms. Clicking on links or sharing files might cause harm to your data privacy or marketing efforts. ● Zombie bots are used to create hacked computers to which hackers have access and can control them from anywhere across the world. ● Chatbots: Chatbots are made for imitating human interaction for acquiring personal data. Fraudsters end up utilizing it for evil purposes. ● If you have used click ads, you might have run into these click bots. They are crafted for clicking on advertisements without purchasing anything, and they increase the advertising cost by inflating the ad clicks. PHONE +91-124-2666031 EMAIL - sales@viruspositive.com ADDRESS - Vipul Trade Center, Unit#130-131,440, Sector-48, Gurugram-122001

3. How can bots be malicious? Affiliate marketing campaigns bring an extensive network of people to assist in a company's growth by adding affiliates. In some cases, merchants create partnerships with affiliates, whereas in others, they use pre-existing affiliate networks' services to build brand consciousness. By using malicious bots, fraudsters drain money from affiliate programs. Using such bot programs as those mentioned above makes it easy for frauds to steal money from unwary marketers. Here's how malicious bots affect affiliate marketing campaigns ●Wastage of advertisement revenue: One of the primary goals of fraudsters who use bots is stealing money from marketing campaigns. This is accomplished by using bots to create false impressions, clicks, or filling of forms on advertisements for tricking companies into paying the fraudsters. ●Violation of TCPA compliance: TCPA is a law that blocks unrequired communications made from companies to the customers. When fraudsters use stolen data to populate the form field, businesses reach people who don't want to get contacted, leading to TCPA fines. ●Lawsuits: When many unwanted calls are made to those who don't opt for promotional communications, it can sometimes trigger a class action lawsuit. The legal fees required for defending a class action are exorbitant. Even though the defense is sure to become successful, it is cost-effective to settle it in or out of the court. ●Hampers the reputation of the company: TCPA rules violations lead to bad publicity, which will hinder the company's reputation. Some of the significant adverse effects are loss of new sales, fewer partnership opportunities, and decreased market share. So, these are some of the significant impacts of fraud bots on ad campaigns. All we can say is it can cost companies a lot more than what they might have expected for their marketing efforts. Therefore, timely detection is always better because the earlier you recognize the fraud bot and shut it off, the better it is. Here are a few warning signs of fraud bot in your marketing campaigns: ● High enhancement in advertisement spending but no significant change when deals are closed. ● Repeat data for various contacts PHONE +91-124-2666031 EMAIL - sales@viruspositive.com ADDRESS - Vipul Trade Center, Unit#130-131,440, Sector-48, Gurugram-122001

4. ● Receiving contact information that is not valid. ● A large number of leads come from the same IP address. ● Increase in complaints about unwanted marketing messages. So, what's the correct solution? The best defense companies can assist in protecting the brand and customers from all kinds of bad bots engaged in advertisement frauds. Proper bot management solutions by Virus positive Technologies can easily distinguish lousy bot activity from actual user activity through combined efforts of machine learning and skilled engineers. It assists companies in stopping malicious bots without putting an impact on the user experience. With our digitized services, protect your brand reputation and give your customer an undisrupted experience. Visit our website www.viruspositive.com or write to us at sales@viruspositive.com. PHONE +91-124-2666031 EMAIL - sales@viruspositive.com ADDRESS - Vipul Trade Center, Unit#130-131,440, Sector-48, Gurugram-122001