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1. In this particular time online shopping is growing sector day by day so thats why i make this hub. Because it help me to grow my skills in digital marketing and also i can increase my knowledge. E commerce is the trading of goods and services on the internet. It is your bustling city center or brick and mortar shop translated into zeros and ones on the internet superhighway. Online shopping is becoming popular for variety of reasons. There are certainly outside factors such as increasing prices difficulty in getting to traditional stores and hassles often associated with shopping stores and traditional stores to contribute to the increased interest in online shopping. Advantages of online shopping Its plays a significant role in retail market. There are many advantages of online shopping. Convenience and Fast- : It is very fast available 24 hours and we need not to wait for weekly off to visit local market. •Many choices of products :- There are no limits, you have many choices of products people can purchase just about anything from the companies that provide their product online. •It also provide facility to returns or replace the products. If it is not fit to you. Price Comparison: As compare to local market , online shopping is very affordable and cheaper. In offline shopping price are settle to vendor choice has placed on a particular item but online shopping, we have compare prices from hundreds of different vendors. Many choices of products – In online shopping, there are no limits, you have many choices of products. People can purchase just about anything from the companies that provide their products online. Books, clothing, house hold appliances, hardware and health insurance are just some of hundred products consumers can buy from an online store. •It also provide facility to return or replace the product if it is not fit to you.

2. On various occasion online shopping provide best deals, cash backs, lucky draws, festival sales, where we get best products at cheapest price. Comparison of online shopping or offline shopping- It is clear that online shopping has many advantages but some disadvantages also, where in online shopping people can purchase products in 24 hours, but choose of the products only virtually, but in regular shopping we can check the authenticity of products by observing it physically. A shopper who is uncertain about what to look for or who just enjoys browsing through items on display with prefer a store where the décor, music and arrangement of good in a retail store creates a multidimensional shopping environment that cannot seen online. But both has its own advantages and disadvantages and mix of it as per our requirements and convenience can be good combination.