The Most Iconic Woman Leader to Watch in 2024

www.womenworldindia.com W O R L D I N D I A Vol 03 Issue 04 2024 Icons of Progress How Women are Reshaping the Landscape of Leadership and Changing the World? Women on Top The Unstoppable Global Rise of Women in Power The Most Iconic Woman Leader to Watch in 2024 N The Revolu?onary Digital Transforma?on Leader eelima Technova?ng the Future via DaasTek Misra

No magic? We have to make our efforts.? It will be a long and difficult struggle?for us. wand will work.

The Unveiling of Neelam Misra: A Trailblazing Icon of Leadership in 2024 I n the ever-evolving landscape of modern business, the emergence of pioneering leaders capable of transcending norms and driving change is paramount. Among these luminaries, Neelam Misra, the CEO and Co-founder of DaasTek, stands out as WomenWorld India’s ‘The Most Iconic Woman Leader to Watch in 2024.’ With a visionary approach and a relentless pursuit of excellence, Neelam has spearheaded DaasTek, a leading technology company known for its innovative solutions and transformative impact. Her journey to the summit of leadership has been marked by resilience, determination, and a commitment to fostering a culture of innovation. At the helm of DaasTek, Neelam has demonstrated a remarkable ability to navigate complexities and steer the company towards unprecedented growth and success. Her strategic vision has propelled DaasTek to the forefront of the industry, earning accolades and recognition on both national and international stages. Neelam's leadership philosophy is centered on empowerment, diversity, and inclusivity. She believes in harnessing the collective strength of her team, fostering an environment where every voice is heard and valued. Under her guidance, DaasTek has cultivated a culture of collaboration and creativity, enabling employees to unleash their full potential and drive meaningful change. Editor's Note Beyond her role at DaasTek, Neelam is a beacon of inspiration for aspiring leaders, particularly women, around the world. Her journey from humble beginnings to becoming a trailblazer in the tech industry serves as a testament to the power of perseverance and ambition. Neelam's story resonates deeply with individuals striving to break barriers and shatter glass ceilings in their respective fields. In 2024 and beyond, Neelam Misra's leadership will continue to redefine the landscape of business, setting new standards of excellence and inspiring future generations of leaders. As she continues to steer DaasTek towards greater heights of success, her unwavering dedication and visionary leadership will undoubtedly leave an indelible mark on the global business community. Keep a close eye on Neelam Misra – she is the epitome of leadership in the digital age. Gaurav?PR?Wankhade

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N The Revolu?onary Digital Transforma?on Leader eelima Technova?ng the Future via DaasTek Misra N My upbringing in an Indian household, where educa?on was highly valued, greatly influenced my professional journey.

The Most Iconic Woman Leader to Watch in 2024 T meets the eye. *Championing Change: These leaders like Neelima often become vocal advocates for positive change, addressing issues like diversity in tech, equal access to technology, and responsible development. They leverage their platforms to raise awareness, push for policy changes, and create mentorship and support networks for other women in tech. A Global Saga of a Technopreneur here is more to the global rise of iconic women tech leaders like Neelima Misra than what Neelima's journey in the realm of digital technology is nothing short of remarkable. With two decades of experience under her belt, she has traversed the globe, leaving her mark in countries spanning from the USA, Netherlands, Belgium, Norway, Sweden, Finland, China, Japan, Thailand, and the UK to the Middle East and beyond. Her extensive international exposure has enriched her understanding of diverse cultures and markets, shaping her into a truly global business leader. *Breaking Barriers: Historically, women faced significant barriers in the male-dominated technology industry. Iconic leaders like Neelima and others played a crucial role in shattering glass ceilings and proving that women possess the intellect, talent, and leadership skills to excel in this field. Their success inspires girls and young women to pursue careers in technology, contributing to a more diverse and inclusive workforce. In addition to her work at DaasTek, Neelima is also active in the community. She serves on the advisor of several non-profit organizations and mentors aspiring entrepreneurs. *Role Models and Mentors: Neelima is an inspiring role model for women in technology. She has been recognized for her achievements with numerous awards, including being named one of the "Top 100 Indian Women Leaders in Europe - 2023" by Women entrepreneur magazine. Success stories like that of Neelima serve as powerful inspirations for countless individuals, demonstrating that success in tech is attainable regardless of gender. They actively mentor and support other women, creating a ripple effect that empowers the next generation of female leaders. As an icon in the technopreneurial world, taking us back to the beginning of her journey, Neelima says, “My upbringing in an Indian household, where education was highly valued, greatly influenced my professional journey.” Despite academic struggles and low expectations, Neelima believed in her potential contribution to the world. Seeking financial independence, she entered the IT field, surrounded by mentors who encouraged her to think creatively. Neelima is the CEO and Co-founder of , a company that helps DaasTek businesses adopt and leverage digital technologies. With over 20 years of experience in the IT industry, Neelima is a passionate advocate for helping companies use technology to achieve their goals. *Innovation and Vision: Many women leaders in the League of Neelima bring unique perspectives and approaches to problem-solving, leading to breakthroughs and innovation. They focus on areas like social impact tech, user-centred design, and ethical considerations of technology, expanding the scope and potential of the industry. Launching her own company at 42, after two decades in the industry, For example, under Neelima's leadership, DaasTek has become a leading provider of digital transformation solutions for all segment of businesses . The company offers a wide range of services, including consulting, software development, and cloud computing. Neelima is a frequent speaker at industry events and is recognized as a thought leader in the digital transformation space. When building solu?ons, we use a services-based architecture on modern pla?orms, so our customers don't have to redo everything when transi?oning from old to new systems.

taught her that age is just a number. Reflecting on her journey, Neelima takes pride in overcoming obstacles, emphasizing that determination and self-belief can make anything possible. She says she’s found fulfilment in helping clients worldwide leverage digital technology and AI, transcending cultural and continental boundaries. “Excited about the future, I look forward to the continued journey of making a difference through technology.” organizations through the entire digital transformation lifecycle, from preparation and incubation to illumination and verification. organization has the right information. These qualities, rooted in transparency, are essential for making a company stand out. “By fostering a culture of openness and continuous learning, we empower individuals to contribute to the organization's collective success.” In essence, the combination of courage, empathy, and lifelong learning, facilitated by transparency, serves as the cornerstone of an inspirational and standout leadership approach. sense of belonging. At DaasTek, we aim to create a familial atmosphere, even if it means foregoing opportunities to raise significant funding for global expansion.” This choice is driven by the belief that a close-knit, values-driven company contributes to long-term success and employee satisfaction. feature initially, our flexible design ensures they can add it whenever their budget allows, making our solutions adaptable and cost-effective.” Today, DaasTek has emerged as one of the best IT firms in Sweden, built by Indian entrepreneurs. According to Neelima, the guiding philosophy at DaasTek is to stay grounded and excel in their endeavours. This stems from the understanding that, in the entrepreneurial journey, there's often a dilemma between the desire for growth and preserving core values. “My previous experience with a local management consulting firm emphasized the importance of being niche and small to maintain values and culture, ensuring employees feel a Sustainability and environmental responsibility are crucial aspects of modern Technopreneurship. Neelima agrees that being rooted in the Nordics, sustainability and ecological responsibility are fundamental to DaasTek. “In our daily operations, we prioritize reducing our carbon footprint,” says Neelima, adding that the company mandate advocates the use of electric vehicles for transportation and their 'work from anywhere' policy helps minimize the need for office spaces. “We've fully digitized finance and HR processes, incorporating paperless invoicing and employee onboarding.” Collaborating with carbon-neutral software and service providers further reinforces their commitment to environmentally conscious practices. From an early desire to be a doctor diverted by family expectations, she became an electrical engineer and eventually discovered a natural aptitude for logic and mathematics. This led her to computer science, where her fascination with the power of information blossomed. Specializing in data engineering, analytics, and data science, Neelima delved into AI and Machine Learning, witnessing their transformative impact on global industries. Reflections of a Digital Mind The tech landscape is continually evolving. To ensure DaasTek remains adaptable and ahead of industry trends, providing innovative solutions to its clients, Neelima says they focus on future-proof technologies like AI, ML, Cloud, and Automation. “When building solutions, we use a services- based architecture on modern platforms, so our customers don't have to redo everything when transitioning from old to new systems.” In the planning and design phase, Neelima and her team of experts showed customers the value of adopting future-proof solutions. In her illustrious career, Neelima has held pivotal roles at renowned companies such as Cognizant, Microsoft, Pitney Bowes, and Accenture. As a visionary leader, she spearheaded developing and implementing cutting-edge programs centred around Analytics, IoT, and AI. Her expertise lies in guiding The essence of Technopreneurship lies in bringing innovation and advancements to the niche one is working in. When asked how her enterprise balances customer expectations and user experience, Neelima says thisquestion is very relevant for their cost-sensitive customers. “For our budget-conscious customers, we start with a clear vision of the best user experience. However, we take small steps, involving customers at each stage and focusing on elements that match their expectations. For instance, we designed a portal to spot fraudulent behaviour. Though the customer couldn't afford the smart Guiding Enterprises Through Tech Landscape She cites, “For example, we created an automation solution as an API instead of RPA because we knew the customer would soon switch to a cloud platform. If we had used RPA, the entire automation would need to be redeveloped. Our goal is to save our customers time and resources by ensuring our solutions are ready for the future.” DaasTek has achieved remarkable success. Neelima shares that one of their transformative projects centred The Leadership Crown Nano services are like quick advice sessions (less than 50 hours) for companies on how to start using digital tools in areas like cloud, data, analy?cs, AI, and cybersecurity. Neelima’s iconic leadership style is often recognized as an inspirational force behind DaasTek's achievements. Shedding light on her approach, she says that she emphasizes the three crucial attributes of Courage, Empathy, and Lifelong Learning in her leadership philosophy, forming the acronym C-E-LL. Transparency is pivotal in cultivating courage and empathy, ensuring everyone within the

around a travel and transport service provider, fundamentally reshaping their organization. “We started by inspiring them with Industry 4.0 trends, influencing their cloud and data principles. This initial success led to us spearheading a joint venture with various technology and consulting partners to support their long-term digital roadmap.” Neelima adds that building on the lessons learned during the pandemic and the post-pandemic era, their growth and expansion strategy remains steadfast. “Our approach emphasizes non-invasive digital transformation, a method we've found more effective than disruptive alternatives. By recommending solutions that seamlessly integrate into existing systems, we prioritize a smoother transition for our customers.” By embracing innovation, we continually optimize and automate processes, delivering intelligent services in the dynamic digital landscape. Technology isn't just a tool for us; it's the driving force behind our commitment to excellence.” that many businesses were tight on money, so we introduced affordable solutions and made our processes more efficient to help more people with digital transformation.” They were careful about hiring because they didn't want to let anyone go when things got tough. “This meant our co- founder team worked extra hard, putting in long hours and taking on different roles. But it made us focused, efficient, and appreciated by our customers. Now, in 2024, we're planning to grow because we have the money to make it happen,” informs Neelima. The Team Impact The workforce is the cornerstone of every successful organization. Neelima says they adopted a unique approach to foster a culture of growth, skill development, and empowerment among their employees. “Our team is small, and even though we had the money to hire more people in our first year, we chose to stay small on purpose. When we had much work, we partnered with others to help us. The people from our partner companies were treated just like our own team members. We believe in being open and giving feedback in a positive way, which creates a great work environment.” She furthers that their approach involved developing a cloud, integration, data, and digital strategy uniquely tailored to address specific business challenges hindering profitability. “We meticulously crafted an execution roadmap, highlighting the skills and competencies the customer needed to develop internally for successful implementation.” Making Digital Transformation Possible Today, every business goes beyond the physical realm, touching on aspects like digital transformation, constant consumer engagement, and virtual user experience. When asked how her company addresses these critical factors in its service offerings, Neelima says, “At DaasTek, our main job is to help businesses change and improve using digital technology. We go beyond just providing basic services; we want to make digital transformation possible for companies that might not have a lot of money to start.” Always Resolute The post-pandemic times have reshaped industries globally. When asked how DaasTek navigated these unprecedented times and adapted its strategies to ensure business continuity, Neelima reflects that they kicked off DaasTek in September 2020, a time when uncertainty clouded the entire world. “Starting out, we had no idea how far we could go.” A distinctive aspect of this initiative was Neelima and her team’s commitment to offering cost-effective alternatives for every recommended technology solution, ensuring practical and sustainable outcomes. “The project demanded extensive cross- collaboration, involving multiple parties, showcasing our dedication to delivering comprehensive and impactful solutions.” “We don't like having a strict hierarchy. Everyone, including regular team members, can talk to the CEO and CIO without any hesitation. Taking the time to answer every question helped us succeed together.” The challenging times of COVID-19 served as a test for both their services' market fit and the co-founder's compatibility. Surprisingly, they successfully navigated through these uncertainties and secured significant clients in their first year of bootstrapping DaasTek. For instance, they offer small and affordable services called nano services. These are quick advice sessions (less than 50 hours) for companies on how to start using digital tools in areas like cloud, data, analytics, AI, and cybersecurity. One of Neelima's key strengths is her ability to provide strategic guidance to Fortune 500 companies. As a trusted advisor, she has counselled policymakers on a wide range of strategic, operational, and financial matters, helping them navigate the complexities of the digital landscape with confidence and clarity. As a leader in the corporate sector, DaasTek has faced its share of challenges. When asked to share an instance where her team's resilience and ingenuity triumphed over adversity, Neelima says, “From day one, we were determined to stand out in a tough market. Our goal was to be the top choice for customers who want quality but don't have a lot of money. Our team was ready for any challenges that came our way.” Neelima says, “Our goal is to provide services and work alongside our customers' teams. We want to be more like partners, helping them reach their goals. We always keep the values and the people who work for our customers in mind when we give advice or set up solutions.” The impact of COVID-19 extended beyond challenges; it reshaped the digital aspirations of many clients, especially those with limited digital budgets. “Despite the hurdles, we developed cutting-edge automation solutions for several clients. These solutions not only streamlined their operations but also reduced the need for physical presence, transforming the way they work.” According to her, technology plays a pivotal role in enhancing efficiency in today's times. “At DaasTek, we harness automation solutions to boost efficiency. Our services are finely tuned with cutting-edge tech, ensuring optimal solutions for our clients. As the market changed, Neelima and her team adjusted their services to fit their clients' needs. “We understood Drawing from her wealth of experience, Neelima offers invaluable insights into the intersection of digital

technology and marketing. She has observed firsthand how leaders harness the power of analytics, IoT, and AI to drive customer-centricity, innovate new business models, and optimize cost management processes. Her deep understanding of these technologies has enabled her to facilitate process automation and optimization, empowering organizations to operate more efficiently and effectively in today's fast-paced digital environment. team aim to leave an enduring mark, not just as a digital service provider but as a force for positive change in the world's business ecosystem. curve but also propels our clients into the next era of digital transformation. Our aspiration is to continue significantly impacting the global business landscape by democratizing digitalization, ensuring that businesses, regardless of their size or budget, can harness the power of technology.” Neelima's fantastic tech saga is a testament to her passion, expertise, and unwavering commitment to driving innovation and progress in the digital realm. As she continues to blaze new trails and inspire others with her visionary leadership, her impact on the world of technology will undoubtedly endure for years to come. She adds that they envision DaasTek as a hub for inclusive growth, fostering a community where mentorship and support thrive, especially for women seeking better opportunities. “Our focus on sustainability, ethical practices, and social responsibility will be paramount as we navigate the evolving business environment,” she concludes. By staying true to these principles, Neelima and her DaasTek An Ever-Advancing Tech- Tomorrow’s Roadmap Finally, Neelima reveals, “Our vision for the future revolves around being a trailblazer in the digital landscape. We are committed to driving innovation that not only keeps us ahead of the

How Women are Reshaping the Landscape of Leadership and Changing the World? Icons of Progress March| 2024 March| 2024 16 17

or too long, leadership F annals of history, the tale of leadership has predominantly been subjugated by men. However, the tides are turning, and a new era of leadership is dawning – one defined by the trailblazing women who are reshaping the landscape of leadership and changing the world as we know it. However, women leaders are demonstrating the effectiveness of alternative approaches. They are fostering collaboration, prioritizing empathy, and leveraging emotional intelligence to achieve remarkable results. This shift towards a more inclusive and compassionate style of leadership benefits not only women, but all individuals seeking to thrive in a complex and interconnected world. like Whitney Wolfe Herd (Bumble) and Indra Nooyi (PepsiCo) are reshaping industries and challenging the status quo. And on the social front, activists like Malala Yousafzai (education rights) and Greta Thunberg (climate change) are using their voices to spark global movements for positive change. others to take action and create a better world for all. narratives have been dominated by a singular perspective. In the Challenges Remain: Paving the Way for an Equitable Future Despite the progress, significant challenges remain. Women still face unconscious bias, unequal pay, and a lack of access to mentorship and funding. However, the growing number of women leaders is paving the way for a more equitable future. As they break down barriers and dismantle outdated stereotypes, they are creating a world where all individuals, regardless of gender, have the opportunity to lead and contribute. In politics, women leaders are breaking barriers and shattering glass ceilings, proving that gender is no longer a barrier to success in the corridors of power. From heads of state to grassroots activists, women are advocating for policies that promote equality, justice, and human rights. Their voices are amplifying the concerns of marginalized communities, driving social change, and building a more just and equitable society. Women are rising to the forefront across all industries, shattering glass ceilings and reshaping the very definition of leadership. Their impact is undeniable, and they are changing the world in profound ways. In the realm of business, women leaders are redefining success and paving the way for a more inclusive and equitable future. From Fortune 500 companies to small startups, women CEOs are challenging traditional norms, championing diversity and inclusion, and driving innovation in their respective industries. Their leadership is not only driving financial growth but also fostering a culture of empathy, collaboration, and sustainability. The Future is Female: A Call to Action Across industries and continents, women are stepping into positions of power and influence, challenging stereotypes, breaking barriers, and driving progress at an unprecedented pace. From boardrooms to battlegrounds, laboratories to legislative chambers, women are leading with vision, courage, and resilience, leaving an indelible mark on society. The rise of women leaders is not just a trend; it's a transformative movement. By celebrating their achievements, dismantling systemic barriers, and supporting their endeavours, we can all play a role in accelerating progress. Women are not just changing the landscape of leadership; they are changing the world for the better. Let's join them in shaping a more inclusive, innovative, and equitable future. Beyond Individual Achievements: A Ripple Effect of Change Leading the Charge: Women in STEM, Business, and Social Change The impact of women leaders extends far beyond their individual accomplishments. They are inspiring a new generation of girls to dream big and pursue their ambitions. They are fostering more diverse and inclusive workplaces, leading to better decision- making and increased innovation. And they are advocating for policies and initiatives that address critical issues like gender equality and social justice. In science and technology, women leaders are pushing the boundaries of innovation and driving progress in fields once dominated by men. From groundbreaking research to disruptive technologies, women scientists, engineers, and entrepreneurs are leading the charge, revolutionizing industries and shaping the future of humanity. Their contributions are advancing knowledge, solving complex problems, and improving the quality of life for people around the globe. One of the most striking aspects of this paradigm shift is the diversity of leadership styles and approaches that women bring to the table. While some exude quiet strength and lead by example, others command attention with their boldness and determination. At the grassroots level, women leaders are making a difference in their communities, tackling pressing social issues, and empowering others to realize their full potential. From community organizers to social entrepreneurs, women are leading initiatives that address poverty, education, healthcare, and environmental sustainability. Regardless of their individual styles, these women share a common commitment to making a difference and effecting positive change. Breaking the Mould: A New Definition of Leadership From tech giants like Sheryl Sandberg (Meta) to groundbreaking scientists like Dr Kizzmekia Corbett (one of the lead scientists behind the Moderna COVID-19 vaccine), women are at the forefront of innovation and discovery. In the business world, female CEOs Traditionally, leadership has been associated with a specific set of characteristics: decisiveness, assertiveness, and even aggression. Their grassroots activism is driving change from the ground up, inspiring March| 2024 March| 2024 18 19

The Unstoppable Global Rise of Women in Power W o m e n o n T o p March| 2024 March| 2024 20 21

I n the grand tapestry of human history, women have long been the silent architects of change, often working behind the scenes, their contributions overlooked and undervalued. In the corporate world, women are also making their mark, shattering glass ceilings and redefining the rules of success. From boardrooms to executive suites, women CEOs are leading some of the world's most innovative and successful companies, driving growth, fostering diversity, and championing sustainability. Their leadership is not only driving financial performance but also reshaping corporate culture and paving the way for a more equitable and inclusive business environment. equitable society will require collective action and unwavering commitment from all sectors of society. champion social responsibility and environmental sustainability initiatives. Challenges Remain: The Road Ahead A Perfect Storm for Change: Educational Parity: The gender gap in education is rapidly closing. More women than ever are acquiring the skills and qualifications necessary to excel in leadership roles. Despite the progress, significant challenges persist. Gender pay gaps, unconscious bias, and a lack of access to mentorship and funding continue to hinder some women's advancement. However, the momentum is undeniable. As more women rise to positions of power, they are dismantling barriers and paving the way for a future where leadership is not defined by gender, but by competence and vision. However, the tide is turning, and a seismic shift is underway. Across the globe, a revolution is quietly unfolding. Women are shattering glass ceilings and ascending to positions of power in unprecedented numbers. Economic Empowerment: Financial independence is a key driver of female ambition. As women gain economic power, they are demanding greater representation in leadership positions. As women across the globe ascend to positions of power and influence, reshaping the political, economic, and social landscape in their wake the scenario changes. This isn't a fleeting trend; it's a seismic shift in the landscape of leadership, driven by a potent combination of factors. In addition to political and corporate leadership, women are also rising to prominence in fields such as science, technology, engineering, and mathematics (STEM). Historically male-dominated, these fields are increasingly seeing women take on leadership roles, leading groundbreaking research, driving innovation, and inspiring the next generation of female scientists, engineers, and entrepreneurs. Shifting Social Norms: Societal attitudes towards female leadership are evolving. Women are no longer seen as anomalies in boardrooms or executive suites. The Future is Bright The rise of women leaders is a positive force for change, not just for women, but for society as a whole. We can all contribute to this movement by: Leading the Way: A Diverse Range of Female Leaders Technological Advancements: Technology has become a great equalizer, allowing women to overcome traditional barriers like physical location and childcare limitations. From heads of state to corporate executives, women are breaking through glass ceilings, challenging stereotypes, and defying expectations. In politics, the rise of women in leadership roles is nothing short of revolutionary. Countries around the world are witnessing a surge in female heads of state and government, with women like Angela Merkel, Jacinda Ardern, and Kamala Harris making history and inspiring future generations of leaders. • Celebrating achievements of women leaders. Mentoring and sponsoring aspiring female leaders. Advocating for policies that promote gender equality in the workplace. Challenging unconscious bias and stereotypes. But perhaps the most profound impact of women's rise to power is not just in the individual achievements of a few but in the collective empowerment of women everywhere. As more women ascend to positions of leadership, they are breaking down barriers, challenging stereotypes, and opening doors for those who come after them. Their success is not just their own but a victory for women everywhere, a testament to the limitless potential of half of humanity. • • The Power of Role Models: The visibility of successful women leaders is inspiring a new generation to pursue leadership roles and shatter stereotypes. • By working together, we can create a world where women's voices are heard, their talents are valued, and their leadership is celebrated. The future is bright, and women are leading the way. Beyond Numbers: The Impact of Women Leaders At the heart of this global movement is a recognition of the unique perspective and leadership qualities that women bring to the table. Studies have shown that women leaders tend to be more collaborative, empathetic, and inclusive, traits that are increasingly valued in a world grappling with complex challenges such as climate change, inequality, and political polarization. The rise of women in power isn't just about numbers; it's about a change in perspective. Studies have shown that companies with diverse leadership teams outperform their less diverse counterparts. Women leaders often prioritize collaboration, communication, and empathy, fostering a more inclusive and productive work environment. Additionally, they are more likely to However, despite these remarkable strides, women still face numerous challenges on their path to leadership. Gender bias, discrimination, and systemic barriers continue to hinder women's progress, particularly women of colour, LGBTQ+ women, and women from marginalized communities. Addressing these barriers and creating a more inclusive and March| 2024 March| 2024 22 23

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The Most Iconic Woman Leader to Watch in 2024

The Most Iconic Woman Leader to Watch in 2024

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