World’s Top PR Agency of The Year in The Middle East, 2023

1. Vol. 08 | Issue 19 | August 2023 www.worldsleaders.com World’s Top AGENCIES of The Year in The Middle East, 2023 W7Worldwide Co-founders, Abdulrahman Inayat, right, and Abdullah Inayat holding the “PR Agency of the Year 2023” trophy. Abdullah Inayat Co-founder | w7worldwide Abdulrahman Inayat Co-founder | w7worldwide Navigating the Changing Landscape of Communication with Intensive PR Skills

4. World's Top PR Agency of The Year in The Middle East, 2023 Assuring the Success There is a saying that the only way of getting prosperous is by getting connected with prosperous people". This line shows the significance of connection and relationship. Every business wants to be the first choice for its target audience. But as we see, there are many competitors in every industry, all offering the same product with minimal changes. So what makes them different and close to customers? Here comes the concept of PR marketing. representation — a genuine and honest representation of its clients. Even the most carefully crafted, market- savvy, or imaginative campaigns are bound to bomb if their representation fails to meet the mark. As a result, W7Worldwide is dedicated to providing intensive and thorough representation services that enable its clients to achieve their goals. Effective communication, in its view, requires more than simply delivering a message. It is about building relationships and connecting with one's audience in a way that lasts. PR agencies are dedicated firms that solely focus on building brand and product image. These agencies create different strategies and marketing tactics to increase a brand's value. These agencies are also very helpful to customers, as they bring the best in the market to them. The most important aspect of hiring a PR agency is to getting connect with target audience, finding perfect market for the business, creating brand image and increase brand value that stay long with the brand's operations. Whether an individual seeking to make a name for himself or a business trying to carve out a place in a fiercely competitive market, W7Worldwide offers the necessary expertise and experience to navigate the ever- changing landscape of communication and emerge victorious. The most recent issue of World's Leaders, titled "World's Top PR Agency of The Year in The Middle East, 2023," showcases transformative approach of leading PR Agency in the Middle East. These agencies are becoming emblem of success for brands. Also, while you flip through the pages, don't forget to read the articles created by our in-house editorial staff and industry experts. The cover featuresW7Worldwide, Saudi Arabia's leading home-grown media marketing consultancy agency, has acknowledged that successful PR and communication strategies hinge on a critical factor: Have a lovely read!

5. CREDIT PAGE Editor-in-Chief Steve Sanchez Managing Editor Jagdish Chincholikar Executive Editor Nicole Williams Assistant Editor Gayatri Bhujbal Art & Design Director Jack Anderson Business Development Manager Mia Oliver Business Development Executive Natalie, Jerrey Associate Designer Kevin Rust Digital Marketing Manager Victor Clarke Sales Manager Casey Simpson, Irfan Shekh Marketing Manager Tom Swann Technical Specialist Barry Jones Circulation Manager Danny Parker AUGUST 2023 3296 Westerville Rd #250, Columbus, OH 43224, USA Copyright 2023 WORLD’S LEADERS Media Tech LLC, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from WORLD’S LEADERS Reprint rights remain solely with WORLD’S LEADERS. Follow us on :

6. 10 W7Worldwide W7Worldwide Navigating the Changing Landscape of Communication with Intensive PR Skills

7. 18 Z7 Communications 20 Orient Planet Group 24 Atteline 26 BCW Global 30 MSL (Global) 32 PR Doctor

10. Navigating the Changing Landscape of Communication with Intensive PR Skills I W7Worldwide, Saudi Arabia's leading home-grown marketing communications consultancy agency, has acknowledged that successful PR and communication strategies hinge on a critical factor: representation — a genuine and honest representation of its clients. Even the most carefully crafted, market-savvy, or imaginative campaigns are bound to bomb if their representation fails to meet the mark. As a result, W7Worldwide is dedicated to providing intensive and thorough representation services that enable its clients to achieve their goals. Effective communication, in its view, requires more than simply delivering a message. It is about building relationships and connecting with one's audience in a way that lasts. n today's ever-evolving world, our way of communication — egged on by incredible advancements in technology — has revolutionized the way we communicate. Whether an individual seeking to make a name for himself or a business trying to carve out a place in a ercely competitive market, W7Worldwide offers the necessary expertise and experience to navigate the ever- changing landscape of communication and emerge victorious. 10 | AUGUST 2023

11. W7Worldwide Co-founders, Abdulrahman Inayat, right, and Abdullah Inayat holding the “PR Agency of the Year 2023” trophy. Abdullah Inayat Co-founder | w7worldwide Abdulrahman Inayat Co-founder | w7worldwide worldsleaders.com | 11

12. Visionary Behind W7Worldwide relationships with clients. The agency's dedication to delivering high-quality work while navigating the nuances of the market is a hallmark of its professionalism. With an expert team, W7Worldwide is well-positioned to deliver value to its clients. The agency places a high value on being people-centered, recognizing that its employees are its biggest asset. As such, W7Worldwide prioritizes caring for its team members, particularly during times of significant transition, knowing that investing in its people pays dividends. The agency understands that no business can thrive without a dedicated and motivated workforce. Abdulrahman Inayat's strong conviction in the inevitability of change propelled him to co-found W7Worldwide, which has since established itself as a trailblazer in the PR industry. With a track record of spearheading numerous initiatives, Mr. Inayat strives to develop winning strategies for effective reputation management. W7Worldwide's three-fold focus on knowledge, professionalism, and quality drives its mission to catalyze transformation in the industry, a feat that sets it apart from competitors. Creativity and innovation are integral to the PR business, and Mr. Inayat stays up-to-date with industry developments while attentively listening to people's opinions from various business segments worldwide. Networking and extensive reading are essential parts of his job. W7Worldwide has built its reputation on its knowledge of the local market. The company's 'glocal' approach—a focus on local creativity and culture while keeping a global perspective—has established it as the first home- grown PR consultancy agency in the Kingdom. Along with a talented team, the agency strives for excellence and global outreach. Value-Added Services W7Worldwide's commitment to providing exclusive services is a testament to its dedication to excellence. Its creative enhancement services focus on finding new and innovative ways to elevate its clients' brands, making them stand out in an increasingly competitive market. This approach is fueled by the team's curiosity and proactive attitude, consistently seeking out new opportunities and strategies to help clients achieve their goals. Mr. Inayat has a natural inclination toward working with a diverse range of individuals. This attribute helped him transition into the PR industry at a young age and gain valuable insights into the evolving communication landscape. He states: "I co-founded W7Worldwide to create a competitive and professional work space in the marketing communications industry and lead it to global recognition."He further adds, "Our ABC model, backed by the "By Whom" concept, was something that was lapped up by companies in the market. The idea was to reduce the gap in the industry, which ultimately became an integral part of all of the clients' strategies." Leadership Methodology The agency's approach is rooted in the belief that successful communication is about more than just conveying a message; it's about creating connections and building relationships that last. By emphasizing creativity, curiosity, and proactivity, W7Worldwide is able to offer a comprehensive suite of services that empower its clients to succeed in their respective industries. Mr. Inayat's leadership centers around three key principles: honesty with clients and assignments, a passion for excellence in performance, and creating the right team for each job. Transparency and clear communication form the cornerstone of W7Worldwide's business policy, in tandem with its unwavering commitment to its clients and team members, and the pursuit of synergy. A New Approach W7Worldwide places a premium on its partnerships, and values 12 | AUGUST 2023

13. W7Worldwide is also dedicated to staying ahead of the curve when it comes to emerging trends and technologies. By keeping a finger on the pulse of the industry, the agency is able to anticipate shifts in the market and adapt its strategies accordingly, ensuring that its clients always stay one step ahead of the competition. At W7Worldwide, the team understands the importance of ground-breaking ideas that generate momentum, especially in PR. They have a track record of successfully implementing innovative campaigns, such as their COVID- 19 awareness campaign, which helped establish their respected position in the industry. W7Worldwide's commitment to the Kingdom is also reflected in their popular campaigns celebrating occasions such as National Day and Founding Day, fostering a sense of unity within Saudi society. Thanks to its team's new approach, W7Worldwide has been honored with numerous awards both regionally and globally, which only motivates the team further to continue pushing boundaries and delivering exceptional results for their clients. Innovation and Inspiration According to Mr. Inayat, a company's culture is heavily influenced by three key values: passion, perseverance, and patience. In the PR industry, it's vital for teams to embody these values in order to differentiate themselves from the competition. worldsleaders.com | 13

14. more than 15 awards over the past two years, making it the only homegrown agency to achieve such high-level regional and international recognition. In 2022, W7Worldwide was nominated for 20 awards, and it won five of them, including a Gold. Furthermore, PR WEEK and other respected PR publications have published Mr. Inayat's leadership articles. Culture of Inclusivity As a leader dedicated to both traditional and digital communications, Mr. Inayat has always had a strong drive to connect with people and communicate effectively. He has channeled this passion into the field of communications, constantly striving to innovate and help clients connect with their audiences. According to him, innovation is key to success, and he encourages aspiring leaders to keep this in mind. The principles of inclusivity are highly valued by Mr. Inayat and the W7Worldwide team. They strive to create a welcoming and congenial work environment for individuals regardless of their race, color, or gender. The team believes in fostering a spirited culture where they can work collaboratively, engage in in-depth discussions, enjoy themselves, and celebrate together. This approach helps the team navigate through challenging situations, emergencies, and regular workdays. The lively and dynamic atmosphere creates a positive and enthusiastic outlook towards work assignments among the team. Vision for the Future Mr. Inayat is keen on elevating the concept of public relations to new heights. He believes that PR agencies can redefine the entire business concept by launching awareness campaigns on global issues such as climate change, and play a significant role in collaborating with government agencies and global organizations in leading these campaigns. With the constant evolution of the elements of the PR toolbox, the widespread use and sustained popularity of social media platforms like Twitter, Instagram, Facebook, and LinkedIn can be harnessed to redefine the concept of public relations. As Mr. Inayat sees it, by leveraging these platforms, PR agencies can effectively raise awareness and engage with the public on crucial issues, amplifying their impact and advancing their causes. Recognition In 2019, Mr. Inayat was appointed as the youngest member of the MENA PRCA Board, which represents over 30,000 PR professionals, making it the largest PR professional body globally. Two years later, he was elected as the Regional Chair (Middle East) to the Board of the International Public Relations Network (IPRN) by his industry peers. Additionally, Mr. Inayat was recognized for his exceptional leadership skills when he was awarded the Outstanding #Leadership Award at the Marketing 2.0 Conference in 2022. W7Worldwide, the company he represents, has been honored with Emerging Leaders The W7Worldwide team values skills, commitment, and integrity among its members, and recognizes the importance of having individuals with vision and passion as assets to the organization. Mr. Inayat places great importance on finding and nurturing such qualities in his team members. 14 | AUGUST 2023

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18. Zeina El-Dana Founder & CEO | Z7 Communica?ons 18 | AUGUST 2023

19. Z7 Communications Leading premium brand, communications, digital, and events agency in the Middle East, Z7 Communications provides specialized, cutting-edge, and integrated solutions for cutting-edge companies in fashion, beauty, fine jewelry, lifestyle, and hospitality. The business has a highly skilled, competent, enthusiastic, and globally aware crew that is entirely devoted to providing top-notch services to the agency's exclusive clientele. Z7 Communications gives premium companies' unique experience ideas life. Through amazing events, we foster deep alliances, build digital platforms, and produce outstanding content for businesses. With comprehensive end-to-end production, concept design, and event management, the organization maintains brand connections with audiences through distinctive experiences thanks to its natural understanding of the premium market, local press, and consumers. Z7 Communications, which has over 10 years of expertise, works with businesses as an extension of their internal team and delivers a customized and personalized 360-degrees strategy. Strategic consulting, communications strategy, press office operations, market insights, influencer management, social media and digital strategy, events and experiences, guest list management, and showroom management are among the wide variety of services offered. Aside from venue selection, invitation design, food, entertainment, and integrated branding, Z7 Communications' expert event producers, designers, and project managers have extensive worldwide experience in creative innovation and bespoke production. In 2007, Zeina El-Danastarted Z7 Communica?ons a?er gaining years of priceless exper?se in the Middle Eastern PR and events industries. In less than ten years, she and her team, led by her entrepreneurial spirit and passion for the business, transformed the bou?que agency into one of the top luxury PR firms in the area by securing notable clients from the luxury fashion, beauty, lifestyle, and hospitality industries. Z7's extensive network of media and influencer rela?onships, together with its crea?ve and strategic consul?ng services, have helped the ever- expanding por?olio of companies build a strong name and presence in the area. Zeina is leading Z7 as it approaches its second decade, expanding the company's worldwide talent pool and bringing a new group of interna?onal partners to the Middle East from custom headquarters in Dubai's Design District. worldsleaders.com | 19

20. Founder & Managing Director Orient Planet Group The Orient Planet Group's founder and managing director is Nidal Abou Zaki. He founded the business in 2000, not long after leaving his position as Corporate Communications Manager of the Dubai World Trade Centre (DWTC), one of the busiest trade hubs in the world. He is a journalist, published author, columnist, and widely renowned thought leader in management consulting. Nidal holds a Bachelor of Science in Business Administration with a concentration in Marketing from Lebanese American University (LAU), where he graduated on the Dean's list. He has also undergone many Total Quality Management (TQM) training courses. He still contributes editorials to the prestigious Arab newspapers Al Bayan and others in the area. 20 | AUGUST 2023

21. Orient Planet Group About the Company An award-winning firm with its main office in Dubai, United Arab Emirates, Orient Planet PR and Marketing Communications works with some of the most illustrious companies in the Arabian Gulf, the Levant, and North Africa. Conglomerates, family enterprises, international corporations, governmental agencies, SMEs, and non-profit organizations are just a few of its clientele. More than 60 specialists from different cultures and countries work at the Orient Planet Group's main office in Dubai, United Arab Emirates. The company is made up of a group of business strategists and communicators, public relations consultants and account managers, editors and writers fluent in Arabic and English, artists and multimedia producers, social media professionals, media researchers, and media relations specialists. The business has a multiracial staff that can manage communications campaigns for national, regional, and worldwide customers looking to engage the public and the media in Arabic, English, and French. In order to secure coverage and a wider audience, it upholds a distinctive type of PR practice where quality and value of the communications are prioritized. The group also has a well- established client and media relations staff that continuously supports firms with their communication requirements during events, product launches, branding, reputation management, and crisis communications, to mention a few. In-depth and thorough coverage of key markets and industry developments that have an influence on the Arab Gulf and Middle Eastern nations is necessary. Orient Planet Research offers current macro-level research and insightful analysis of industry trends in particular nations. To deliver high-quality research and analysis in industries serving the Arabian Gulf, Levant, and North Africa, it draws on a vast network of professionals and specialists in important domains. The information economy in the Arab world, renewable energy, the rise of startups, social media, road infrastructure, social housing, private equity, family companies, and tourist attractions are just a few of the major topics covered by OPR. The global marketing and communications firm Allison+Partners, which operates in 34 markets globally, has an affiliate in the Middle East called Orient Planet Group. worldsleaders.com | 21

24. Presently, Bermuda-born and London-raised Atteline, a PR firm with offices in Dubai and Manila, is owned and managed by Sophie Simpson. Simpson received his education at Central Saint Martins College of Art and Design in the UK. Ever since entering the job as a recent graduate, he has been intensely immersed in the fashion industry. long-term relationships, focusing on fruitful partnerships, ensuring each client has a dedicated and focused team, driving collaboration between clients and strategic partners, and ensuring that what we do means something to the consumer.” Simpson has learned that leadership consists of two components as a result of her extensive experience working with and leading busy yet highly productive teams. "Local leadership is about inspiring, encouraging, and pushing others around you to be better," she adds. "At a high level, leading is taking a thought and accelerating it forward. Simpson began her professional career in London as a Junior Fashion Editor for Vogue. She then joined Style Magazine (The Times Newspaper) and switched from journalism to public relations. Simpson's career in public relations began with Lee Publicity in the UK, and she then worked thrilling "in-house" hours for prestigious international lingerie brand La Perla while commuting back and forth between London and Milan, Italy. In 2013, Simpson followed the appeal of the Middle East and relocated to Dubai to serve as an Account Director in the region's burgeoning agency scene. Partners have praised Simpson for being "empathetic, thoughtful, flexible, and driven," so it should come as no surprise that she has cultivated a devoted team that aspires to share her vision for lifelong learning, growth, and work of unrivaled quality. After serving an exceptional clientele for several years in the UAE, Simpson moved on to start Atteline in 2016 with the goal of revolutionizing the market by creating a new standard for quality and specialization. Those included, in Simpson's words, "developing symbiotic 24 | AUGUST 2023

25. Sophie Simpson Managing Director & Founder of Atteline About the Company Award-winning consumer and business PR firm Atteline has been dedicated to quality since 2016. The challenge of launching exciting new possibilities for its clients and the sectors they represent excites the business. The team works together with people who share its goal to push today's boundaries toward tomorrow's unrestricted frontiers. The group is of the opinion that in order to produce outstanding outcomes, one must first create the groundwork for success by maintaining a firm commitment to our fundamental principles of respect, diversity, integrity, and innovation. worldsleaders.com | 25

26. BCW Global Corey duBrowa | CEO About the Company A unique form of communications firm is BCW. Globally, the effort inspires change, shapes culture, and creates professions in addition to producing outcomes. The staff at BCW has one very straightforward objective: to advance humanity. The team takes great delight in developing the concepts that inspire people all across the world, even though they are aware that they are only one business. BCW is aware that a single concept has the power to change the course of history. Because of this, it has made it a point to create ones that are both strong and surprising. Each and every day. In a world that is evolving, BCW is redefining what earned media means. Since the business delivers a widening range of skills via an Earned-Plus lens, it grows along with the demands of its clients. 26 | AUGUST 2023

27. Corey duBrowa is the CEO of BCW, one of the biggest communications firms in the world with over 4,000 employees worldwide. Corey is also in charge of AxiCom, a technology-focused PR firm, Direct Impact, a grassroots and advocacy organization, GCI Health, a global healthcare integrated communications firm, HZ, an integrated creative firm, and Prime Policy Group, a public affairs and policy consultancy. He participates in the WPP Executive Committee as well. Six SABREs, four PRWeek Global Awards, three PRSA Silver Anvils, and other industry honors have been given to him over the past 25 years. He has also been inducted into the PR News Hall of Fame. He presently holds trusteeships on the boards of the PR Museum and the University of Oregon Foundation. He served as a trustee for the Arthur W. Page Society for five years and was a founding member of the Board of Advisors of the USC Annenberg School. Over the course of two decades, Corey covered music for many publications, including Rolling Stone and GQ, earning more than a thousand bylines. Corey spent five years as the Vice President of Global Communications and Public Affairs at Google and Alphabet before to joining BCW in August 2023. Prior to that, he served as Salesforce's Executive Vice President and Chief Communications Officer for seven years, and before that, he was Senior Vice President of Global Communications at Starbucks. He started his career in employee communications at Nike and has substantial agency expertise from his time at Waggener Edstrom and Ketchum Public Relations. worldsleaders.com | 27

30. About the Company Strategic advice and original thought are provided by MSL, a leading worldwide partner in integrated communica?ons and public rela?ons. Through courageous and percep?ve campaigns that incorporate many viewpoints and holis?c thinking to foster influence and produce effect, the organiza?on advocates the interests of its clients. The MSL is a mul?-part network. It unites as a formidable force in its sector, for its customers, and in its contribu?ons to the globe. MSL is an organiza?on that was developed via mergers and acquisi?ons; our business is dynamic yet constantly connected. It is unafraid, percep?ve, enthusias?c, inven?ve, dynamic, and responsible. The brand stands out from the compe??on due to its capacity to generate effect and establish influence via the accomplishment of desired results for customers. 30 | AUGUST 2023

31. MSL (Global) MacLean Brodie | CEO The strategic communications firm MSL Middle East has appointed MacLean Brodie as its chief executive officer. In his position, MacLean is in charge of managing client business and fostering expansion for MSL Middle East. He works on developing talent, fostering innovation, and enhancing MSL's presence and earned media capabilities in regional key growth areas, drawing on the Groupe's "Power of One" strength. Over the course of her more than 15-year career in communications, MacLean has held prominent positions across Asia and the Middle East. He joins MSL from his present position as Head of Public Affairs at the Qatar Foundation, where he has worked for many years as a strategic communications adviser. Previously, he oversaw clients like the Qatar Tourism Authority, beIN Media Group, the Ministry of Transport and Communication (TASMU Qatar), Hamad International Airport, Sasol, and Doha Forum while leading the Corporate and Public Affairs work for Ogilvy across the MENA region. issues. He also played a key role in the establishment of Dubai Week in China. Additional client engagements include expertise in mining with Teck Resources and Rio Tinto, health innovation with J&J and Janssen Pharmaceuticals, destination branding with the city of Chengdu, and development work with the World Bank in Ulaanbaatar, Mongolia. Prior to that, MacLean spent more than 10 years living in China, where he led the Public and Government Affairs department at Ogilvy China and established a solid reputation in the fields of communications strategy, campaign planning, crisis management, state/location branding, and market entrance initiatives. While in China, he collaborated closely with Emirates Airlines to advance their goals in aviation and aeropolitical worldsleaders.com | 31

32. PR Doctor Valeria Mingova | CEO 32 | AUGUST 2023

33. CEO of the PR firm PR Doctor, Valeria Mingova. Professional with more than 16 years of experience managing reputations in the greatest banks, including Rigensis Bank in Latvia, Nomos Bank in Russia and England, and Openbank in Russia, as well as in financial companies and Marketing Agencies in UAE, Financial Services Marketing Agencies in Saudi Arabia PR and marketing Agencies in Singapore IT Marketing Agencies in Estonia Marketing Agencies in Bulgaria Ÿ Ÿ Ÿ Ÿ Ÿ governmental authorities in Russia and Argentina. Over the course of five years, Valeria's agency has secured more than $50 million in investments for clients while producing more than 100,000 articles about its clients in 11 different languages. Valeria is always willing to work with the media, give speeches, and serve as a mentor. She also oversees masterminds for building personal brands. She says, "I'm always pleased to hear from professionals, and you can reach me on Telegram at @valeriamingova. Additionally, you may reach me on Twitter and LinkedIn. According to Agency Vista, Valeria's company ranks 1–5 in the following categories: Ÿ Marketing Agencies in Saudi Arabia, Ÿ Events Services Marketing Agencies in UAE, Ÿ Events Services Marketing Agencies in Saudi Arabia About the Company The top-tier rankings PR Doctor received in Agency Vista's assessments serve as a testament to Valeria's profound influence. Her agency is a shining example of excellence and innovation in the field of public relations and marketing, holding enviable positions across a broad spectrum of categories, including Marketing Agencies in Saudi Arabia, Events Services Marketing Agencies in both the UAE and Saudi Arabia, Marketing Agencies in the UAE, Financial Services Marketing Agencies in Saudi Arabia, PR and Marketing Agencies in Singapore, IT Marketing Agencies in Estonia, and Marketing Agencies in Bulgaria. Valeria has been running her own company for five years, during which time her visionary leadership has guided her team to outstanding successes. Her talented team's coordinated efforts resulted in more than 100,000 publications featuring the clients of her agency. The significant financial development under her management is even more impressive; thanks to the efforts of her agency, her renowned customers have been able to secure assets totalling more than $50 million. worldsleaders.com | 33