n extGen Atlanta: Communications Update

1. nextGen Atlanta: Communications Update November 14, 2011

2. Agenda • Prospects Update • Event Communications • Social Media • TMA Magazine • Next Steps

3. 1. Prospects Update • 257 email addresses • 66 of 257 are current TMA members • Of 78 new TMA members since YP inception, 49 are NextGen (63%)

4. 1. Prospects Update (cont.) • Room for growth • Brother / sister organizations (ABI, ACG) • M&A / “deal” professionals (IB, legal) • Strategy consultants • Venture capital • Professional school students • Industry members • Ancillary services (audit, forensic accounting) • Goal: 100 new prospects by January 2012

5. 2. Event Communications • Goals of event communications • Communicate key event details • Attract new members & retain old ones • Build and maintain engagement with nextGen group

6. 2. Event Communications (cont.) Communications Strategy Elements • Short, focused emails well in advance of event • Reserve calendar space • Avoid “MEAGO” • Targeted follow up from nextGen leadership • Offer commitmentincentives • Free admittance with event signup • Early bird discounts • Follow up “Thank You” emails with contact information

7. 2. Event Communications (cont.) Event Communications Timeline

8. 3. Social Media • Event details, updates & reminders • Other TMA events • News articles of interest to nextGen members • Tombstones / press releases (?) • ? ? • Others?

9. 4. TMA Magazine • Article on nextGen Atlanta in March 2012 issue • Photos • Update on progress • Strategy / message • Ongoing – publication forum for members

10. 5. Next Steps • Events chair: finalize next event details & communicate to KAS (ongoing) • KAS: set up twitter account & LinkedIn group • Everyone: email 5+ new prospects to KAS by 12/5 (KAS to follow up after Thanksgiving) • KAS: draft TMA magazine article & reach out to other committee members as appropriate