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Data on the Driver: A sampling of traffic psychology and opportunities

Data on the Driver: A sampling of traffic psychology and opportunities. Bryan E. Porter, Ph.D. October 31, 2014 for DriveSense ‘14. The multiple E’s Self-report to field and archival data Naturalistic to direct observations Simulators

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Data on the Driver: A sampling of traffic psychology and opportunities

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  1. Data on the Driver: A sampling of traffic psychology and opportunities Bryan E. Porter, Ph.D. October 31, 2014 for DriveSense ‘14

  2. The multiple E’s • Self-report to field and archival data • Naturalistic to direct observations • Simulators • Neuroscience, physiology, social, cognitive, behavioral, clinical • Human factors (person-machine) • Risky behaviors / perceptions of risk • Road user vulnerability considerations • Countermeasure development and evaluation • Travel mode choice • Interdisciplinary in nature A few traffic psychology topics

  3. The Behavioral Psychology Research& Analysis Team (BPRATs)

  4. Rural vs. Urban Focus ----Looking deep, and local to regional

  5. Field Sites in Virginia Original in 2007 (“State 28”)Added in 2008 (“New 11”)

  6. Virginia Field Stations 2007 – pres. CIOT = Click It or Ticket

  7. The Statewide Focus ---- The federally-mandated piece of the puzzle

  8. The 15 counties 136 sites across 15 county/regional areas: interstate ramps, arterials, local roads

  9. Virginia Observed Belt Use History (’87 – ’13) And the 2013 use rate was… 79.7%

  10. Traffic Safety Culture ---Example from Ash, Edwards, & Porter (2014) ---Going macro-level combining others’ field work with population-level predictors

  11. Challenges and Opportunities

  12. Automated Vehicles What’s next, then, for us?

  13. Mobile data collections vs. Distraction risks

  14. Developing efficient collection methods that LINK:(1) self-reported internaldata(2) behavioralobservations, including long-term naturalistic and direct observations(3) relationships in/among environmental, cultural, social levels

  15. now go out there and observe!

  16. For More Information Bryan E. Porter, Ph.D. Professorof Psychology Old Dominion University Norfolk, VA 23529-0267 Phone: (757) 683-4458 Email: bporter@odu.edu

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