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Ag Leader’s Market Observations for Crop Sensors

Ag Leader’s Market Observations for Crop Sensors. Outline. Experiences in Sensor Sales and Usage Review of Challenges to sales Simple Message Future . Experiences in Sensor Sales and Usage. Sales in first quarter of 2012 increased drastically

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Ag Leader’s Market Observations for Crop Sensors

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  1. Ag Leader’s Market Observations for Crop Sensors

  2. Outline • Experiences in Sensor Sales and Usage • Review of Challenges to sales • Simple Message • Future

  3. Experiences in Sensor Sales and Usage • Sales in first quarter of 2012 increased drastically • Positive results from reporting users from 2009, 2010, and 2011 • Confidence and experience increasing • Customer interest beginning to grow

  4. Challenges to Crop Sensor Sales • Wheat is a dream and Cotton is king, but Corn is supreme

  5. Challenges to Crop Sensor Sales • Sidedressing corn not primary • Waiting till V5 narrows window of application and sales opportunities

  6. Challenges to Crop Sensor Sales Drought Happens!

  7. Simple Message • Uniform Rates all too common • Variable rate can do better than a uniform rate

  8. Simple Message • Compare Algorithms, but also compare to growers own practices

  9. Simple Message • Compare to information that the growers’ have, not what they will have

  10. Future of OptRx • Increase crop type options • Education • Experience

  11. Questions?

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