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Ok First Questions!

Ok First Questions!. We all start somewhere! Hashtags Tagging Handles Apps. Why It Matters. Enticing visitors Gaining volunteers People can interact from around the world Way to show off. Some Of Your Options. Facebook Instagram Twitter Snapchat. Snapchat. Image sharing app

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Ok First Questions!

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  1. Ok First Questions! • We all start somewhere! • Hashtags • Tagging • Handles • Apps

  2. Why It Matters • Enticing visitors • Gaining volunteers • People can interact from around the world • Way to show off

  3. Some Of Your Options • Facebook • Instagram • Twitter • Snapchat

  4. Snapchat • Image sharing app • Snaps disappear • 24 hour stories • Geotags and filters • Create filters for events • Location based stories • Way to get your name out there • GREAT for younger audiences

  5. Twitter • Short posts • Great for engagement, especially with other institutions • Original user of the # • Way to join the conversation • Don’t overdo it • Needs to be active and updated • Outside scheduler • Hootsuite, Sprinkler, Sprout Social

  6. Instagram • Photo sharing app • Great for art organizations • Way to highlight your organization’s collection • Behind the scenes • Also has stories • Check out # people are using at your location • Can’t add link to caption • Use bio • Smaller captions • Outside scheduler like Twitter

  7. Facebook • The Big One • 81% of Adults Have An Account • If you have to choose. Pick Facebook • Easy to create content • Has its own scheduler • Event planner • Facebook live • Easy paid advertising • Easy analytics • Best way to create an internet presence

  8. Content Creation • Determine your audience • That may not be you personally • Make people want to interact • Ask questions • The more people who interact, the more others will see it • Short and sweet • Four lines is a sweet spot • But if longer grab them • Repetitive posts • Use a # • You want to drive traffic with each post • Include links

  9. Content Creation • Photos are great • Avoid stock photos • Show off your collection • Behind the scenes • Don’t need a fancy camera, • Use a phone/natural light • Create schedule • East as an excel spreadsheet with important dates • Set aside a time to schedule • Pay attention to trends • Weird holidays

  10. Followers vs Engagement • Both Important • Followers - How many people you have • Engagement - How many people interact with posts • Often want follower counts when asking for money • Both great way to show growth in a quantitative way

  11. Event Planning • Facebook • Links to your account • Easy to run • People get notified when you post • Make sure the header is catchy • Can schedule posts in events • Easy for people to find

  12. Paid Content • Facebook allows you to post sponsored posts • Very cheap • Allows you to target audiences • Great for event promotion • Try to make it blend in with newsfeed

  13. Do’s Don’ts • Sound authentic • Be positive • Cite your photos/art • Title, Artist, Year • Complain • Overuse hashtags • Post a lot and then go silent • Tag wrong accounts

  14. Your Resources • Graphic Design • Canva • FREE and easy • Schedulers • Hootsuite, Sprinkler, Sprout Social • Going to have to pay • URL shortener • https://goo.gl/ • Spelling Grammar • Grammarly • Your Friends!

  15. Have Fun! Sydney Stapleton sydney.stapleton94@gmail.com

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