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Social Media

Social Media. By Jacen Hessey. How many of you use Social Media?. Reid Hoffman Standford graduate Mountain View, CA Understood the importance of networking for the professional Silicon Valley stalwart. Turning Point. Met with venture capitalists

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Social Media

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  1. Social Media By Jacen Hessey

  2. How many of you use Social Media?

  3. Reid Hoffman • Standford graduate • Mountain View, CA • Understood the importance of networking for the professional • Silicon Valley stalwart

  4. Turning Point Met with venture capitalists “Have you shipped software before? You’re asking us to invest millions of dollars in your company. You’ve done this before, yes?” Hoffman said, “No, not really” Their response, “Go get a job first”

  5. Jeff Weiner, CEO • December 2008 • Age 39 • Glassdoor’s TOP CEO of 2014 • Today has over 225 million users, world wide • Booming financials: • Advertising, Subscriptions, Recruiting

  6. LinkedIn Jobs • First tool LinkedIn created • Online job listings and recommendation engine • LinkedInsight, let’s hiring managers assess an applicant’s viability • Talent solutions business unit makes up 57% of total revenue • Is this the right candidate?

  7. The social power of social media • “Is a job candidate honest or hard-working? You can’t tell from a resume or even from an interview. That’s why people fall back on trusted relationships” • -Bloomberg Businessweek

  8. Cost savings How much does it cost to interview a candidate? How much does it cost to hire a candidate? How much does it cost to train a candidate? The key is to hire the right people from the beginning!

  9. Network Effects • Network Effects • Drives up its value as the number of users increases • Works two ways: • Entices potential employees and companies/employers to join because of new services • Companies pay for LinkedIn Recruiter • Hiring tool that enables companies to access ALL user profiles • User does not know recruiters are looking

  10. Growing the business Networking, referrals, word-of-mouth Social sites can “share” “Like” buttons Bottom line, social sites are great for marketing

  11. Polling the masses • Creating polls • Quick opinions • Professional feedback • Product/service potential • Save time and money • Share/tweet results!

  12. Open Content LinkedIn now has Open Content which means the doors are open to submitting and publishing content Members can now follow other members that are not in their network and they can build their group of followers Opportunity to connect and influence key players in your industry to become an “Influencer” According to Socialmedia Today “consumer habits found that 81% of shoppers researched companies and products before making a major purchase”

  13. Checking In and Sharing

  14. Update and update often!! • Businesses should keep their social sites updated • Update OFTEN!! • This could create consumer confusion or lost revenues • These updates will hit your followers and groups effectively

  15. Acquisitions • Mspoke • ChoiceVendor • CardMunch • Connected • IndexTank • Rapportive • SlideShare • Pulse • Bright

  16. What if Facebook died?! • What would happen? • Businesses would lose free marketing • 1.5 billion users, where would they go? • Who let’s customers walk out the front door? • Not to worry, it won’t happen

  17. What’s the real value? • LinkedIn $169.44 • Facebook $61.36 • Where does the value lie? • LinkedIn’s IPO was $45 • If the stock price is rising, they have got to be doing something right

  18. Thank you

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