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How Wal-Mart Can Strategically Leverage Social Networking in College Recruiting

How Wal-Mart Can Strategically Leverage Social Networking in College Recruiting. Baylor’s MIS Leadership Team. Objectives. Social networking overview Research method Current use habits Perspectives on how social networking technologies can be used in recruiting Recommendations for Wal-Mart.

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How Wal-Mart Can Strategically Leverage Social Networking in College Recruiting

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  1. How Wal-Mart Can Strategically LeverageSocial Networking in College Recruiting Baylor’s MIS Leadership Team

  2. Objectives • Social networking overview • Research method • Current use habits • Perspectives on how social networking technologies can be used in recruiting • Recommendations for Wal-Mart

  3. Growth of Social Networks

  4. Literature Review Case Research Survey Research Methods

  5. Reasons for Social Networking

  6. Students With Social Networking Profiles

  7. Hours Spent Per Week on Networking Sites

  8. Students Who Have Searched For Internships/Jobs

  9. How Students Want to Search For Jobs:

  10. What Students Would Do If They Were Approached by a Company on a Social Networking Site

  11. “Would You Join a Company Group?”

  12. “Would You Join a Company Group?” Students become a “fan” of a company’s page and receive company updates Students can also join a company’s “group” and receive first-hand opportunities

  13. In Looking for a Job: What Information Carries the Most Weight

  14. Drawbacks of Social Networking • Profile reputation • Inaccurate profile information • Profile security • Legitimacy

  15. What Can Wal-Mart Do? • Advertise for recruiting events • Create a Facebook profile • Create a Facebook group • Encourage your employees & recruiters to participate in the group • Establish a LinkedIn company account • Post job availabilities • Post job ads on Facebook • Post job ads on LinkedIn

  16. What Can Wal-Mart Do? • Create an employee blog • Create a Wal-Mart blog • Stay connected to former employees • Build your talent reservoir • Search business networking profiles for certain criteria

  17. References • Social Networking Web Sites and Human Resource Personnel,” Business Communication Quarterly, March 2009. • Peter Ranscombe, “Facebook is the Future for Recruitment,” Scotsman,com, February 2009. • Charlene Li, Josh Bernoff, Groundswell (Harvard Business Press, 2008), pp. 3-15. • “United States of Facebook: Recruiting via Social Networks,” Workplace Communications Examiner, March 2, 2009.

  18. Contact Information Jonathan Sprague Jonathan_Sprague@baylor.edu David Cook David_Cook2@baylor.edu Steven Follis Steven_Follis@baylor.edu Chasidy Griffin Chasidy_Griffin@baylor.edu Hope Koch Hope_Koch@baylor.edu Sunny Nelson Sunny_Nelson@baylor.edu Kate Petusky Kate _Petusky@baylor.edu Jessica Potter Jessica_Potter@baylor.edu

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