Business Environment Assignment Sample - Assignment Prime Australia

1. Business Environment TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

2. Table of Contents INTRODUCTION...........................................................................................................................3 TASK 1............................................................................................................................................3 Lo 1.1...........................................................................................................................................3 Lo 1.2...........................................................................................................................................4 Lo 1.3...........................................................................................................................................4 Lo 2.1...........................................................................................................................................5 Lo 2.2...........................................................................................................................................6 Lo 2.3...........................................................................................................................................6 TASK 2............................................................................................................................................7 Lo 3.1...........................................................................................................................................7 Lo 3.2...........................................................................................................................................8 Lo 3.3...........................................................................................................................................8 Lo 4.1...........................................................................................................................................9 Lo 4.2...........................................................................................................................................9 Lo 4.3.........................................................................................................................................10 CONCLUSION..............................................................................................................................11 REFERENCES..............................................................................................................................12 TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

3. INTRODUCTION Business environment takes into consideration the surroundings in which business operates and it’s directly affects the operations of firm. There are many forces present in the environment that directly affects firm and includes competitors, customers, suppliers, distributors and social, cultural factors. Now environment is getting complex day by day and many obstacles are present which prevents firm meeting its objectives. Business environment consists of both internal and external factors which have direct impact on operations of business. It is necessary to analyze all those factors which prevents firm to increase its market share and overall profitability. In this report organization chosen is British airways; firm is operating in aviation sector and is largest airline based on fleet size. Several tasks will be undertaken in this report which includes defining mission and vision of British airways, its overall objectives, stakeholder analysis and various challenges that firm is facing in current market like due to economic system, monetary policies etc. THIS IS A SAMPLE ASSIGNMENT BUY QUALITY ASSIGNMENT FROM EXPERTS CONTACT US: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com TASK 1 Lo 1.1 Different types of organizations are present in the economy like public, private, partnership, joint venture etc. Their purpose for existence differs from each other like main aim of private enterprise is to earn profit by carrying out its operations; main objective of public TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

4. enterprise is to work for the welfare of society. British airways are public company and operate in aviation sector. Mission statement defines organization purpose and primary objectives whereas vision statement states purpose of organization to exist. It communicates purpose and values of firm. Mission of British airway is to become the world favorite airline by providing unique services in aviation sector. To provide full service experience and achieve target in both in- flight and on the ground is the basic aim of enterprise (Clarkson, Miller and Cross, 2010). Vision of British airways includes offering carbon offsetting and it is the first airline to win government approval launch of the department for energy and climate change. New schemes like carbon offsetting quality assurance were introduced by firm. Next purpose of organization is to reduce climate change emissions in aviation by 2020 and targets are set which includes 50% by 2050. Different targets are set in order to save environment and surroundings and to benefit its valuable customers cost of services will be reduced (Sloman, 2008). Short and long term objectives of British airways are to provide best customer service so that they may become loyal towards services offered. Firm is regularly trying to improve its service by setting different targets and strategies. New ways are adopted to provide convenience to customers so they are encouraged to travel by British airways. One of the main objectives includes saving environment from its bad impact by reducing emission of harmful gases. Company is working with various groups to keep surrounding clean and green (Anonym., 2009). Lo 1.2 Stakeholders are various groups and parties that have direct interest in the affairs of organization. It is necessary for every firm to satisfy needs of every stakeholder group as they are linked with enterprise and helps to achieve different targets. Stakeholders of British airways includes shareholders, suppliers, customers, government and all other parties that have direct interest in the operations of organization (Twomey and Jennings, 2013). In case of shareholders they are the person who invest some amount on the shares issued by firm and they expect fair rate of return every year in the form of dividend, interest etc. in case of suppliers they are responsible for supplying raw materials used in the production process to the firm so in this case they expect payment on time from organization so they can continue further activities (Kelliher and Henderson, 2006). TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

5. Customers who are very important for firm as products and services are developed for them so they expect unique quality of product or service that can satisfy their need. Management of firm must keep in mind the needs of target customers so as to sustain in market. In return customers provide money to firm by purchasing its product and services (Ghosh, 2009). Government plays most important part as different rules, regulations and laws are developed by government which firm has to follow while working and if all such laws are not followed then government can stop operations of enterprise. Lo 1.3 In order to fulfill needs of different stakeholder group British airways perform different activities and various strategies are adopted to respond efficiently in favor of needs. In case of customers firm is working hard to provide them better services in the field of aviation, customer service is the main motto of enterprise and time to time new services are added in order to meet expectations of customers (Ahmad and et. 2011). In case if company is capable enough to satisfy needs of its target customers then it increases profitability and sale of enterprise as such activities generates more revenue. In case of shareholders high rate of return in the form of dividend is distributed among shareholders so that more people can invest amount in the shares of company. In case if profitability is high then more dividends are distributed and vice versa. Company cannot neglect shareholders as they are directly interested in operations of company and all major decisions are taken by considering their views (Chen and Mohamed, 2007). Supplies of company are given payment on time and there is no delay due to which they provide best service to firm. In case of employees they are given full support by the management and timely growth opportunities are provided like increment, bonuses etc so they can work efficiently and this can increase productivity. Company works under the guidelines issued by government and proper laws, rules are followed which satisfy government expectations (Crowther and Aras, 2010). Lo 2.1 Economic system is linked with production and distribution of goods and services in an economy. It also considers allocation of resources in society and includes different economic system like free market economy, command economy and mixed economy (Dettwiler, Lindelöf TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

6. and Löfsten, 2005). In economic system production of goods and services is influenced by the limited supply of elements such as labor, land and resources. In case of free market economy government play very less role and majors decisions are based on mechanism of market. The main motive of this market is to earn profit and all private enterprise work under this economy. Resources are allocated according to the needs and demand of target market. In case of command economy government is responsible for every affair as resources are planned centrally and fully controlled by government (Wessels, 2002). THIS IS A SAMPLE ASSIGNMENT BUY QUALITY ASSIGNMENT FROM EXPERTS CONTACT US: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com Main aim of government is to utilize resources in order to develop market. Main objective is not to earn profit but to work for welfare of public. In mixed economy it includes elements of both free private enterprise and intervention so the government, private sector play major role in allocating resources (Yu and Ramanathan, 2010). In country like UK economy is mixed and mostly decisions are taken by market so it develop hurdle for firm as all the major decision will be taken keeping in the view market requirement like needs of consumer etc. British airways operate under mixed economy so every decision is taken by management keeping in view requirement of target market. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

7. Lo 2.2 Fiscal and monetary policy of country has direct impact on operations of organization. Fiscal policy refers to the way by which spending level of government is adjusted and tax rates are monitored for the development of economy (Kelliher and Henderson, 2006). It considers taxes, expenditure of government and they regularly change due to which economy is affected. Current fiscal policy of UK has direct impact on operations of British airways as tax rates are increasing rapidly due to which firm has to pay more amounts in the form of tax. It directly increases expenditure level of company as major part of income is shared with government. Profitability of firm decreases and fewer amounts is left for promotional activities. On the other hand monetary policy of country has direct impact on operations of firm and considers interest rate to control various actions in economy (Ling, 2000). British airways have to pay more amount as interest for short term so it becomes more costly for firm. This also increases overall expenditure level of firm due to more payment. Various laws and regulations are issued by government which directly affects British airways like it is necessary for all firms in airline industry to work in accordance with safety standards and other operating procedures. Certain safety and security standards are issued by government for welfare of local public. On the other hand environmental laws are developed which is necessary to be followed in order to reduce air pollution (Alshawaf, Adhikari and Zhang, 2002). Lo 2.3 Competition is rapidly increasing in every sector and in case of aviation industry British airway is operating whose main competitors present includes Lufthansa, Japan airlines and united airlines (Yu and Ramanathan, 2010). In order to increase market share and profitability firms are adopting unfair methods like advertising, promotions etc. by seeing all these things various authorities are formed in order to keep check on all the activities and competition policy is developed by them. Main aim of this policy is to promote competition, make market work better and helps in contributing increased efficiency (Bitzenis and Nito, 2005). Policy is directly affecting British airways as firm has to follow certain ethics which reduce scope as firm is not able to advertise product in the local market by comparing them with other firms. It must be ensured that any unfair practice is not taken into consideration which decreases market share of other firms. Methods like low pricing must not be used to become leader in the TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

8. market and every activity must be performed in lawful manner (Dickinson, 2013). On the other hand other regulatory mechanisms are present which has direct impact on organization and includes environmental laws, safety and security standards developed by government of UK. Environmental law states that company has to reduce its carbon emission and its activity must not surroundings. Safety and security standards are to be followed for the welfare of local public. TASK 2 Lo 3.1 Prices along with output decisions are taken by business enterprise on the basis of market condition and it supports in setting prices for range of services being offered to the target market. Perfect competition is the market condition where large number of sellers are present in the market offering substitute services. Therefore, in this type of market condition prices are set moderate or low by business enterprise so that overall performance of the organization may not be affected due to this (Slywotzky, 2004). Organization like British airways carries out operations in the market where competition level is moderate and other companies are offering substitute services in the market such as Japan airlines etc. Therefore, in such type of condition it is not possible for business entity to set high prices for its range of services. Prices of every service is being set by business entity keeping in view its competitors pricing strategy and this allows enterprise to gain competitive advantage. Apart from this other type of market structures are also present such as monopoly where there is single seller in the market and individual holds the power to dominate the market. In this type of structure prices are set high as buyers have no other option available rather than to purchase the services. Output decisions are taken on the basis of customers demand in the market. Further, in market structure like oligopoly market is run by small number of organizations that together controls the majority of the market share. Prices in oligopoly market are set high as few firms operate in the market (Sparrow and Ringland, 2010). In monopolistic competition many producers are present who sells products and services which are differentiated from one another. In this type of market structure British airways operates and for the same firm has to develop effective strategies. Pricing decisions are taken by British airways by considering the level of competition in the market and this allows in attracting large number of customers. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

9. Lo 3.2 Forces present in market have direct impact on the operations of organization and such forces are technological advancement, economic conditions and consumer behavior (Wessels, 2002). In case of technological advancement it has become necessary to adopt advance methods in operations as it increases cost and improves overall efficiency. Any firm which does not adopt modern methods while working has to face hurdles like products and services introduced in the market may not be efficient enough to attract target customers (Anonym., 2009). British airways have to adopt technological methods in its services so that it may provide more convenience to customers. Firm can improve in flight services through modern methods which can improve overall response of customers. THIS IS A SAMPLE ASSIGNMENT BUY QUALITY ASSIGNMENT FROM EXPERTS CONTACT US: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com Economic condition of country has direct impact on organization for example in case of recession people will not prefer to travel by air as it is more costly so in such case company has to take effective steps like offering services to customer at lower price so that they may afford it. Purchasing power of consumer allows him to perform several activities and if it is quiet strong then consumer will prefer to buy more luxury items and services (Twomey and Jennings, 2013). In case of consumer behavior it considers perception of people like current rends shows people will not prefer to travel sue to increase in air pollution. So all such things have direct impact on working of organization. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

10. Lo 3.3 British airways is directly affected by working practices and culture of country culture of UK is favorable to companies operating in country people prefer to work with each other and they are friendly too (Ghosh, 2009). They prefer to work in teams and no type of discrimination is practiced in workplace. This culture serves as promotional tool for organization as it becomes easy to achieve overall objectives and increases strength of firm. Work practice adopted in country is totally different from others as people worship their work and regard it as best which directly benefits company. Ethics and moral values are followed by firm in order to satisfy needs of target market (Ahmad and et. 2011). Furthermore business environment shapes the behavior of business enterprise as factors such as political, social, environmental, legal etc directly affects the operations carried out by British Airways. Government has introduced many laws which firm has to comply with, social factor consider alteration in taste and preference of target market, environmental is linked with laws developed by government to save surrounding. So all these factors shapes behavior of the company and organization has to carry out operations in relation with these factors. On the other hand large part of population in UK consists of youth and they are having high purchasing power due to income. This serves as advantage for British airways as firm can easily target them and can develop various packages for them which can encourage youth to buy services of British airways (Crowther and Aras, 2010). Culture of UK is totally in favor of company as it is providing good response and firm can easily serve large number of customer in same time. Political factors: Entire airline industry is highly regulated and government influence on operations of the firm are quite high. Firstly laws have been developed by government linked with safety and security of passengers. Regulations have been imposed on the routes which airline chooses to fly. Apart from this environmental laws have been introduced which every organization operating in airline industry has to follow. Therefore, all these laws and regulations affects overall operations of British airways (Cornelissen, 2005). Economic factors: Economic downturn has adversely affected entire airline industry and due to this reason prices have to be kept low by firms so as to grab large market share. Their exist large TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

11. number of factors which affected British airways such as rise in price of oil and other commodities, financial crisis in UK etc. Social factors: It is linked with changing taste and preference of target market. Due to presence of economic downturn consumers from premium class are choosing to cut back on air travel expenses. Apart from this business travelers are choosing trusted airline brands and they are more price sensitive. Therefore, alteration in overall taste and requirement of target market is bringing change in overall operations of British airways (Carr and Stone, 2013). Technological factors: Advanced tools such as internet, mobile phones etc are used by passengers for check in. Further, through corporate website customers queries are resolved and reservations are done. Therefore, it is required for British airways to work with advanced tools so that more convenience can be provided to the target market. Legal factors: Regulations in the entire airline industry has increased at faster pace and they are directly associated with slot capacity, route flights, security challenges etc. It directly affects operation of British airways. Environmental factors: This factor has direct influence on business operations as presence of noise, air pollution, waste management etc are badly affecting operations of British airways. Therefore, it is required for company to take actions well in advance so as to reduce its environmental burden (Mcloed, 2010). Lo 4.1 International trade involves the exchange of services and goods across international territories and borders. It is the way to connect with international partners through selling and buying of services and goods across global borders. Without international trade, British Airways would be limited to the services it provides within the boundaries of the UK. Thus, it is required for company to operate internationally in order to enhance efficiency and improve goodwill throughout European Union and other countries in world (Kouladis, 2006). There are various factors that are involved in international trade which can prove to benefit British Airways and help company enhance its reputation and cope well with competitors. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

12. International trade will aid company in broadening its horizons as well as markets across national and local boundaries and thus firm can have ample of advantages while acquiring share in global markets besides local and regional markets. It will help company in controlling costs of its services by taking advantage of attaining scale of operations as well as employing cheap labors from other countries (Carr and Stone, 2013). Company can also bring in new technologies, skills and competencies of employees, raw materials as well as customers or clients for its aviation services and further develop new as well as innovative service package concepts which are designed strategically for foreign markets. In this way, British Airways can benefit from international trade and enhance the way it operates within competition around the world. THIS IS A SAMPLE ASSIGNMENT BUY QUALITY ASSIGNMENT FROM EXPERTS CONTACT US: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com Lo 4.2 There are a number of global factors which can affect British Airways and compel the company to change or modify its system of decision making. These factors are discussed as under:  Political and Legal Factors – This involve air passenger tax as well as fuel policies on global aspects which affect decision making of British Airways. These factors can increase or decrease costs of operations for company and can change a number of policies of the company with respect to customers or clients (Cornelissen, 2005). TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

13.  Economical Factors – These factors involve sources of revenue of British Airways as well as expenses the company has to bear within specific environment of a country. There are also certain internal as well as external factors which can affect British Airways with respect to global aspects. Forecasting may also help change the company’s decision making to make better and sound decisions regarding global economy.  Social Factors – One of the major social factors that British Airways can be affected of is obesity of passengers. It is an issue that has bounded the company to charge more prices from customers that are overweight. This can also cause the issue of discrimination practiced by the company (Nataraja and Aali, 2011).  Technological Factors – Customers now days can have better price comparison than before and this can be both good and bad for British Airways. Passengers can compare prices of company with that of competitor and can even switch to have services from competitors because of low price offer. This can significantly affect the revenue of British Airways (Kirchgeorg, Jung and Klante, 2010). Lo 4.3 European Union has devised a number of policies that impact UK business organizations. The purposes of these policies are to promote a high level of employment and encourage businesses to practice fair means of trade and commerce, to reinforce and guard the member countries’ rights and interests, to achieve sustainable as well as fair development, and to establish the Union as region for justice, freedom and security (Mcloed, 2010). Two EU policies that affect British Airways are discussed as under:  Competition Policy – It aims at ensuring that companies indulge in competing with each other to innovate as well offer better prices to customers in the market. British Airways can be affected by competition policy in both positive and negative manner. It helps company to support interests of all types of clients and help gain their trust for the organization (Evenett, Lehmann and Steil, 2000). It can affect in negative manner by restricting the company from entering into contract of price setting with competitors.  Cultural Policy – It aims at encouraging as well as addressing the culture of European integration through a number of means such as government funding and appropriate TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

14. legislation. It helps British Airways to support regional or local culture of clients and thereby gain their interest within the company (Pettinger, 2011). THIS IS A SAMPLE ASSIGNMENT BUY QUALITY ASSIGNMENT FROM EXPERTS CONTACT US: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com CONCLUSION From the above case it has become easy to understand the importance of studying business environment in which the company operates. The market in which British airways is currently operating provides full support due to which firm is able to earn high profit and sales are also increasing. But many factors are present which develops hurdle in working like legal regulations etc which company has to consider while performing its operations. Government policies rules and regulations are not in favor of company but it is necessary to be followed in order to achieve objectives. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

15. REFERENCES Books and journals Ahmad, H. N. and et. 2011. Is entrepreneurial competency and business success relationship contingent upon business environment?: A study of Malaysian SMEs. International Journal of Entrepreneurial Behaviour & Research. 13(2). pp.184 – 201. Alshawaf, A., Adhikari, A. and Zhang, H., 2002. Information Ethics: An investigation of different subcultures in a society. Review of Accounting and Finance. 1(3) .pp.54 – 73. Anonym., 2009. Global Business Environment. GRIN Verlag. Bitzenis, A. and Nito, E., 2005. Obstacles to entrepreneurship in a transition business environment: the case of Albania. Journal of Small Business and Enterprise Development. 12(4) .pp.564 – 578. Carr, I. and Stone, P., 2013. 5th ed. International Trade Law. Routledge. Chen, L and Mohamed, S., 2007. Impact of the internal business environment on knowledge management within construction organizations. Construction Innovation: Information, Process, Management. 8(1). pp.62 – 84. Clarkson, K., Miller, R. and Cross, F., 2010. Business Law: Text and Cases: Legal, Ethical, Global, and Corporate Environment. 12th ed. Cengage Learning. Cornelissen, S., 2005. The Global Tourism System: Governance, Development, and Lessons from South Africa. Ashgate. Crowther, D. and Aras, G., 2010. Governance in the Business Environment. Emerald Group Publishing. Dettwiler, P., Lindelöf, P. and Löfsten, H., 2005. Business environment and property management issues: A study of growth firms in Sweden. Journal of Corporate Real Estate. 8(3). pp.120 – 138. Dickinson, G. P., 2013. SMEs and the business reality of Estonia's tax regulation environment. International Journal of Law and Management. 55(4) .pp.273 – 294. Evenett, J. S., Lehmann, A. and Steil, B., 2000. Antitrust Goes Global: What Future for Transatlantic Cooperation? Brookings Institution Press. Ghosh, B., 2009. Economic Environment Of Business, 2E. Vikas Publishing House Pvt Ltd. Kelliher, F. and Henderson, B. J., 2006. A learning framework for the small business environment. Journal of European Industrial Training. 30(7) .pp.512 – 528. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

16. Kirchgeorg, M., Jung, K. and Klante, O., 2010. The future of trade shows: insights from a scenario analysis. Journal of Business & Industrial Marketing. 25(4). pp.301 – 312. Kouladis, N., 2006. Principles of Law Relating to International Trade. Springer. Ling, L. X., 2000. Manufacturing capability development in a changing business environment. Industrial Management & Data Systems. 100(6) .pp.261 – 270. Nataraja, S. and Aali, A., 2011. The exceptional performance strategies of Emirate Airlines. Competitiveness Review. 21(5). pp.471 – 486. Sloman, J., 2008. Economics and the Business Environment. Financial Times Prentice Hall. Slywotzky, A., 2004. Exploring the strategic risk frontier. Strategy & Leadership. 32(6) .pp.11 – 19. Sparrow, O. and Ringland, G., 2010. A system for continuous organizational renewal. Strategy & Leadership. 38(4) .pp.34 – 41. Twomey, D. and Jennings, M., 2013. Anderson's Business Law and the Legal Environment. 22nd ed. Cengage Learning. Wessels, L. P., 2002. The South African business environment in which accountants function and the role of information technology in that environment. Meditari Accountancy Research. 14(2). pp.130 – 147. Yu, W. and Ramanathan, R., 2010. Effects of business environment on international retail operations: case study evidence from China. International Journal of Retail & Distribution Management. 40(3). pp.216 – 233. Online Mcloed, P., 2010. A collaborative stakeholder analysis. [Online]. Available through < http://www.batimes.com/articles/a-collaborative-stakeholder-analysis.html>. [Accessed on 22nd May 2014]. Pettinger, R, 2011. Key Issues Affecting UK Economy. [Online]. Available through: <http://www.economicshelp.org/blog/5689/uk-economy/key-issues-affecting-uk- economy/>. [Accessed on 22nd May 2014]. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 424715655 WEBSITE: https://www.assignmentprime.com ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA