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Great Tips For Making Creative Exhibition Stands

Your exhibition display is the face of your company at the exhibition show.

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Great Tips For Making Creative Exhibition Stands

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  1. Great Tips For Making Creative Exhibition Stands

  2. TABLE OF CONTENTS Look High Look Low Target Audience Don’t Overdo The Text Let There Be Light

  3. LOOK HIGH It’s amazing how often this can be overlooked! A good design maximizes all of the available stand space, including the area above it. Paying attention to this space is critical and can really help an exhibition stand pop-out and get seen from a distance. If the space is available to be used, use it!

  4. LOOK LOW Another area that often seems to be an afterthought, paying attention to your stand’s flooring can really make a huge difference. The right flooring can help a brand design flow, define the stand as a space within the hall and be played around with to create unique features.

  5. TARGET AUDIENCE Tailoring your stand design to your target audience is not always as simple as it sounds. If for example your primary aim is to present a range of products to potential customers, you would want to pay careful attention to display cabinets, shelving, lighting, and leaving enough room for customers to browse.

  6. DON’T OVERDO THE TEXT When you’re trying to tell potential clients about your services it can be tempting to put as much information as possible into your stand design, but this is often a mistake. When it comes to text on a stand design, less is always more. In general, make the text short and snappy. Bold statements with the key information you want to present to attendees work well as a feature of the design and keep their attention better than long lists of services you provide.

  7. LET THERE BE LIGHT Lighting is one of the main components that can really make a stand pop. Incorporating the lighting into the lines of the design and key stand-out areas can help to create a bright stand with a stylish and modern finish.

  8. WOW SPACE CREATIVE EXHIBITIONS Wow-Space is a full-service Custom Build and Modular exhibition stand design and build company. 08000314938 www.wow-space.co.uk

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