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Beth Springer EVP , International & Natural Personal Care The Clorox Company

Beth Springer EVP , International & Natural Personal Care The Clorox Company. Lyne Brown Vice President Sales, Cleaning Division The Clorox Company. The Future Started Yesterday Strategic Planning for the 21st Century An Interactive Dialog. Clorox Then:.

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Beth Springer EVP , International & Natural Personal Care The Clorox Company

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  1. Beth Springer EVP , International & Natural Personal Care The Clorox Company Lyne Brown Vice President Sales, Cleaning Division The Clorox Company

  2. The Future Started Yesterday Strategic Planning for the 21st Century An Interactive Dialog

  3. Clorox Then: 1913 Founded as an industrial bleach company 1928 Went public 1957 Acquired by Procter & Gamble 1969 Independent again, still making only liquid bleach

  4. Clorox Now: Sales of $5.3 Billion 8300 employees 20%outside USA More thantwo dozenplants in the USA Manufacture products in25countries SIX R&D facilities Traded on NYSE

  5. Leading Consumer Brands

  6. Strategy Fundamentals are Unchanged Answers Key Questions What is our Purpose? What is the Definition of Winning? Where do we Compete? How do we Win? How Should we Configure?

  7. Strategy Fundamentals are Unchanged • Answers Key Questions • Outside / In

  8. Strategy Fundamentals are Unchanged • Answers Key Questions • Outside / In • Long term horizon

  9. Strategy Fundamentals are Unchanged • Define winning • Outside / In • Long term horizon • Simplify complexity

  10. Strategy Fundamentals are Unchanged • Define winning • Outside / In • Long term horizon • Simplify complexity • Conscious and distinctive choices

  11. Strategy Fundamentals are Unchanged • Define winning • Outside / In • Long term horizon • Simplify complexity • Conscious and distinctive choices • Actionable

  12. Strategy Fundamentals are Unchanged • Answer Key Questions • Outside / In • Long term horizon • Simplify complexity • Conscious and distinctive choices • Actionable

  13. Strategy in the 21st Century • . . . . . • . . . . . • . . . . . • . . . . .

  14. Strategy in the 21st Century Some of our Thoughts Coming into the Dialog • “Strategic Planning” is an oxymoron • Connections are tighter inside the company • Connections outside the company are more common and often critical

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