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The Discover Sailing Program Club Implementation Part 4. Tackers and Sailability

The Discover Sailing Program Club Implementation Part 4. Tackers and Sailability. TITLE. April 2013 . DATE. Implementation Plan 2013 . You should now be hearing sound – if not check your audio and ensure you are in slideshow ( fullscreen ) mode

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The Discover Sailing Program Club Implementation Part 4. Tackers and Sailability

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  1. The Discover Sailing ProgramClub Implementation Part 4.Tackers and Sailability TITLE • April 2013 DATE

  2. Implementation Plan 2013 • You should now be hearing sound – if not check your audio and ensure you are in slideshow (fullscreen) mode • This is Ross Kilborn, Sport Development Director at Yachting Australia • This presentation is the fourth of 11 in the • Discover Sailing • Club Implementation Plan 2013

  3. The Monthly Topics

  4. Objective for this session • Two priority participation programs • Outline the rationale and benefits of Tackers and Sailability • Point to the resources available for clubs wanting to attract new participants relative to these target audiences • Even if you do not adopt them – understand them • Good timing • New Clubs for Tackers for 2013-14 need to sign up by winter • The Sailability Conference in ACT in March

  5. Tackers and Sailability • Both sit within the Discover Sailing Program • Both have ASC Funding until June 2014 for development • Tackers – for juniors – • 7 to12 yo – at primary school • Not 12 + yo – at secondary school • Sailability • Inclusion of people with a disability in all normal activities at clubs • Not a standalone activity

  6. Why Tackers ? • Clubs said attracting juniors was the highest priority • The gemba Report said the same • If you have not engaged kids by age 12yo, as a sport you are going to find it hard from then on • Most people who sail or boat later in life had a good experience as a kid (US Research) • There are currently less than 10,000 registered members of yacht clubs under 20 yo and only 120 clubs have more than 20 people under 20 yo • Sailing competes against over 90 recognised sports and unlimited other entertainment options for kids • Kids become youth to be retained and comes with families

  7. The Lifetime value of a Tacker • Say a junior has a great time as a Tacker and continues as a life time sailor, even with 10 yrs off at 17-27yo • Start Age 7 – say they stop sailing at 67 -10 = 50 years • Based on club membership fees, storage, bar and hospitality expenditure at the club of conservatively $1000 pa = $50,000 • Plus what their family and friends might spend if visiting or engaged with the club • Plus say $1000 pa on boats and bits and gear (if crew only) so maybe another $50,000 • In excess of $100,000 lifetime value to sailing–conservatively

  8. What’s different about Tackers • Australia wide – all states running it • For clubs big and small • Its more similar to other sports junior programs than traditional sailing programs for primary age kids • Its based on eight fundamental values or principles e.g.Kid centric – fun, Branding, Consistency • Results – retention and attraction of families • Attracting funding support • Federal & States Government • Commercial – e.g. Whitworths • Donors – Buoyed Up • Local community for boats

  9. Why Sailability ? • Around 20% of the Australian population has a disability • Sailing has a unique competitive position against many other sports in enabling particiapation • Sailability is an existing program with enormous further potential • Clubs can really benefit from the inclusion that a Sailability program brings • Image / message • Funding • People and volunteers

  10. What’s different about Sailability • Hopefully not too much • Its about modifications to what you now do to include people of all abilities • It offers some opportunities for funding • Donations • Grants

  11. Suggested Actions for Club Committees • If participation is a priority, agree whether Juniors and People of all abilities, and their families are priority target participation groups for you • If so • Invite your State Association to come and talk about them • Read the explanatory material on the Yachting Australia website yachting.org.au/participation

  12. Tackers – the explanatory material • For the public …www.discoversailing.org.au/tackers • See video for kids • Different video for parents • For Club Officials ….www.yachting.org.au • See the video for Club Officials • Read the Information Guide for Clubs at • http://www.yachting.org.au/default.asp?MenuID=Participation/24382/0/,Tackers/24384/0/

  13. Sailability – the explanatory material • For the public …www.discoversailing.org.au/sailability • See the public video • Read all about it • For Club Officials ….www.yachting.org.au • See the video for Club Officials • Read the material for Clubs at http://www.yachting.org.au/default.asp?MenuID=Participation/24382/0/,Sailability/24385/0/

  14. Suggested Actions for Club Committees • Read the materials • Discuss and debate them in your Committee • Talk to other clubs • Consider • Juniors • People of all abilities

  15. The Monthly Topics

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