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The Future of Social Media Marketing in 2020: What You Need to Know

With their unique advertising strategies, they will help you improve your brand reach. To know more details, visit https://adinndigital.com/social-media-marketing-company-in-madurai/.

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The Future of Social Media Marketing in 2020: What You Need to Know

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  1. The Future of Social Media Marketing in 2020: What You Need to Know

  2. Introduction • With over 2.4 billion people on Facebook alone, social media is here to stay. • With so many people on these platforms, you shouldn’t sleep on the marketing potential available. • However, you can’t simply post ads on Instagram and call it a day. • The future of social media continues to shift and your marketing should adjust accordingly.

  3. VR and AR • When you think of social media, you might not immediately picture implementing Virtual Reality and Augmented Reality. • That’s about to change in 2020 and beyond. • Snapchat is the first platform to take advantage of AR. • Through its service, people can use AR to check what an item looks like when worn before they proceed to purchase.

  4. Social Videos • Take a moment to scroll down through Facebook. In mere seconds you’ll get bombarded by videos. • They’re quickly growing into the number one type of content people on social media digest. Don’t get left behind – implement videos into your social media marketing strategies! • Keep in mind that videos on social media should be short. There are too many distractions on platforms like Facebook. The shorter your videos, the more likely people will watch them to the end.

  5. Social Media for Customer Service • Many companies now shift their customer service to social media platforms. Using platforms like the Facebook Messenger app to answer inquiries and resolve customer concerns is quickly becoming the norm. • Fortunately, even Facebook realizes this trend and already implemented the option to use auto-replies and chatbots. These tools reduce manual labor, delegating most of the work to artificial intelligence (AI). We’ll discuss how chatbots are a rising trend below. • That said, don’t put all your eggs in one basket. You should still have traditional customer service, whether on a personal phone line or chat system on your website.

  6. Interactive Content • When it comes to interactive content, Facebook and Pinterest reign supreme. This trend will only continue to grow in 2020 because the audience no longer wants passive advertising. Let your audience participate. • What kind of interactive content can you try out? • Start with the basics. Introduce polls and conduct Facebook Live videos to host Q&A sessions. These can help you connect with your consumers. • From there, introduce contests on Instagram or Pinterest. Emphasize consumer-generated content to further generate interest and participation. If successful, your campaign on social media could become viral.

  7. Conclusion • Social media marketing is never stale. Platforms continue to grow and evolve and so should your strategies. • If you want to learn more marketing trends and strategies, feel free to explore our other guides now. We offer more tips and tricks for you to implement and grow from! • To know more about Facebook Marketing Company in Madurai, visit https://adinndigital.com/social-media-marketing-company-in-madurai/

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