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Instagram has evolved from a social media app where people share personal photos to an e-commerce platform for consumers and a one-stop-shop for businesses to promote and monetize content which is great for small businesses because it creates a new revenue stream. In the age of COVID-19, which affects many businesses, small businesses seek help and support from their customers via communication channels such as Instagram. Brands and creators are jumping on the wave and using Instagram Shop, Instagram's new e-commerce feature launched in 2020, to promote their businesses and products.<br><br>
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