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REVIEW…

REVIEW…. 05M011389 Management Information Systems. Off-Shoring & Outsourcing. 9/11/89 –Berlin Wall 9/8/95 Netscape IPO & telecom deregulation Computer-Computer connectivity XML, WS Open Source Out-sourcing. 10 forces flattening the world…. Off-shoring Supply Chaining In-sourcing

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REVIEW…

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  1. REVIEW… • 05M011389 Management Information Systems

  2. Off-Shoring & Outsourcing • 9/11/89 –Berlin Wall • 9/8/95 Netscape IPO & telecom deregulation • Computer-Computer connectivity XML, WS • Open Source • Out-sourcing 10 forces flattening the world… • Off-shoring • Supply Chaining • In-sourcing • Search engine & Internet • Ubiquitous computing, digital convergence

  3. Session 1: Introduction • “A Conversation about Information Technology” Harvard Business School, 9-605-023 • Fun reading • “Information Technology Management from 1960-2000” Harvard Business School 9-301-147 • A reference for all subjects

  4. Session 2: Database • Hillyer. M “An Introduction to Database Normalization” http://dev.mysql.com • Know Normalization • “MySQL Open Source Database in 2004” Stanford Graduate School of Business Case SM-124 • Know about Database market, products and vendors • Know all about Open Source: philosophy, advantages, disadvantages and products

  5. Session 3: ERP • “Putting the Enterprise into the Enterprise System” Harvard Business Review, 2003. • Important • “Nestle´s ERP Odyssey” CIO Magazine, May 15 2002. • Important • Case: “Tektronix, Inc. Global ERP Implementation” Harvard Business School 9-699-043 • Exemplary Case • Explain the logic and motivation of ERP Systems • Describe the structure of ERP systems • Explain some of the risks and problems of ERP implementations • Evaluate the current ERP market and discuss its future

  6. Session 4: Supply Chain • The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell, Harvard Business Review • Important • “Ford Motor Company: Supply Chain Strategy” Harvard Business School Case 9-699-198 • Exemplary Case • Jacobs, D. “Anatomy of a Supply Chain,” Supply Chain Technology News, March, 2003 • Important • Explain the motivation and structure of supply chain management software • Describe the implementation and operations of integrated supply chains • Assess the feasibility of supply chain integration in traditional manufacturing environments

  7. Session 5: XML • Johnston E. “An XML Primer” Technical Support 2000. • Important • Hagel J. “Web Services: Technology as a Catalyst for Strategic Thinking” • Important • Hagel J. “Your Next IT Strategy” Harvard Business Review, 2001 • Important • Articulate the philosophy of XML, its function, and application • Describe the logical structure, syntax, use of tags, elements, attributes, entities and characteristics of a well-formed XML document • Understand the function of a DTD and Schema • Understand "Web Services" as the evolving paradigm for computer to computer communication

  8. Session 6: CRM • Loveman D. “Diamonds in the Data Mine” Harvard Business Review 2003 • Important • Rigby D. and D. Ledingham “CRM Done Right” Harvard Business Review 2004 • Important • “Hendler R. and F. Hendler “ Revenue Management in Fabulous Las Vegas: Combing relationship management and revenue management to maximize profitability” Journal of Revenue and Pricing Management • Important • Explain the motivation and structure of customer relationship management software • Assess the risks of CRM implementation • Evaluate the potential of CRM systems to be integrated into other operational software components

  9. Session 7: Telecom & Wireless • Teleconglomerate” The Economist Feb 23, 2005. • Short, Important • “The Great telecom Crash” The Economist Jul 2002 • Short, Important • “The Telecom Crisis: Too many debts; too few calls” The Economist Jul 2002. • Short, Important • “IPv6 Enabling the Mobile Internet.” Nokia White Paper • Not important . Know what IPv6 is • Assess the current status of the telecommunications industry and describe its historical evolution • Discuss the motivation of IPv6 • Assess the current status and future trends of mobile telecommunications • Understand the philosophy of telecommunications regulation

  10. Session 8: Re-Engineering & Control • Hammer M. “Reengineering Work,: Don´t Automate, Obliterate” Harvard Business Review 1990 • Important • Gurbaxani, V. and S. Whang (1991) “The Impact Of Information Systems on Organizations and Markets,” Communications of the ACM 34,(1), pp. 59-73 • Important • Davenport, T. “Business Process Reengineering: Its Past, Present and Possible Future” Harvard Business School 9-196-082 • Important • Describe the historical origin of employee organization and control • Explain the philosophy of reengineering and describe its implementation • Assess traditional problems of employee motivation and control

  11. Session 9: IS Security • “How Hackers Break In, and How they Are Caught” Scientific American, October 1998 pp. 69-89. • Not important –but great reading!!! • Austin R. & D.R. Darby “The Myth of Secure Computing” Harvard Business Review. June 2003. • Important • Identify the major security risks in an organization's information system • Evaluate the relative advantages and benefits in the techniques used to control information systems security • Formulate general information systems security policies

  12. Session 10: Systems Integration • ““Toy Box: Managing Dynamic Digital Products” Teaching Case: Ivey School of Business • Exemplary case • “Xuma” Harvard Business School Case 9-601-170 • Exemplary case • Explain the need for, and challenges of, systems integration • Explain major tools of systems integration: Object Oriented Dev. & Design; XML…

  13. Session 11: B2C eCommerce • Novak, T. and D. Hoffman “Profitability on the Web: Business Models and Revenue Streams” eLab Position Paper 2001 • Semi-Important but a little old.. • Odlyzko A. “Privacy, Economics, and Price Discrimination on the Internet” Economics of Information Security 2004 • Important • Grover and Ramanlal. “Six Myths of Information and Markets: Information Technology Networks, Electronic Commerce and the Battle for Consumer Surplus” • Excellent review of theory • Analyze the history and current status of B2C eCommerce • Describe predominant advertising models • Assess trends in online advertising • Describe the primary techniques of online customer segmentation • Describe how framing effects influence online consumer behavior

  14. Session 12: B2B eCommerce • Malone, T. J. Yates and R. Benjamin “ Electronic Markets and Electronic Hierarchies” Communications of the ACM 1987 30, 6 pp. 484-497 • Important • “E-Stats” United States Department of Commerce April 15t, 2004 • Important • Understand and employ TCE as a tool to understand firm boundary formation • Identify the antecedents of Intermediated exchanges • Assess common business models in intermediaries and prescribe normative strategies • Describe the current status and trends in B2B eCommerce

  15. Off-Shoring & Outsourcing • 9/11/89 –Berlin Wall • 9/8/95 Netscape IPO & telecom deregulation • Computer-Computer connectivity XML, WS • Open Source • Out-sourcing 10 forces flattening the world… • Off-shoring • Supply Chaining • In-sourcing • Search engine & Internet • Ubiquitous computing, digital convergence

  16. Off Shoring • Watch Tom Friedmans video • “The other side of outsourcing” on youtube.com • Important • Describe current trends in systems development and other professional services in off shoring

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