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for Newsroom

Leaders. for Newsroom. @ stevebuttry Gazette Communications Mid-America Press Institute Feb. 13, 2010 # mpichange. Resources to help journo tweeps. “Twitter tips for journalists” on my blog: stevebuttry.wordpress.com “Breaking news” and “ Twitter”categories on my blog

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for Newsroom

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  1. Leaders for Newsroom @stevebuttry Gazette Communications Mid-America Press Institute Feb. 13, 2010 #mpichange

  2. Resources to help journo tweeps • “Twitter tips for journalists” on my blog: stevebuttry.wordpress.com • “Breaking news” and “Twitter”categories on my blog • These slides (and other Twitter slideshows) at slideshare.net/stevebuttry • #mpichange

  3. What’s your social media strategy?

  4. Why should you use Twitter? Let’s ask the tweeps

  5. Why should you use Twitter? • It improves your journalism • It connects you with the community • It changes your newsroom culture • You can use it quickly • It shows that you are learning and changing, too

  6. How Twitter helps journalists • Quickly locate eyewitnesses & participants in breaking news • Connect with sources, journalists • Monitor community discussion, get story ideas • Promote content • Write tight (no lead longer than a tweet)

  7. How do I get started? • Open account • Be sure to fill in bio, location, picture • Decide how to use phone • Start Twittering • Follow some people

  8. Twitter terminology • Tweet, an update (noun or verb), up to 140 characters • Tweeps, your followers • Retweet (RT), to pass on a link or thought (can be quote, paraphrase, starting point) • Tweetup, a physical gathering of tweeps

  9. An editor to follow

  10. An editor to follow

  11. Mid-Am newsroom leaders @carolynwashburn (DM Register) @kgreenbaum (Waterloo Courier) @dennisedit (Lawrence Journal-World) @JoeHight (Oklahoman) @SCJMitchP (Sioux City Journal) @amestribeditor (Alexandra Hayne) @henryhoward (Lafayette Journal & Courier) @DaleAlison (Burlington Hawk Eye)

  12. What should I tweet about? • Link to a new blog post, story, video, photo • Retweet (with a comment) a link from a colleague • Reply to someone from your community • Tweet an unfolding story • Tweet something insightful or funny

  13. Linking with Twitter • Use compressed links: bit.ly, tinyurl.com, is.gd, tr.im, etc. • Write a headline or a comment; give tweeps a reason to click • Credit (RT or via) • Use Publish2

  14. People to follow • Look for sources (find people) • Ask sources • Journalists in other communities • When someone follows you, check out to see whether you should follow back • When you follow someone, check whom they follow • Tweeps mentioned in interesting tweets

  15. Tips from Nancy Newhoff • “Short quick sentences and get it sent. The whole idea is to be an instantaneous as possible.” • “Hit send and then start typing right away again.” • “It teaches you to paraphrase in a tight way. Tweeting is great for tight writing.”

  16. Quakes show Twitter’s value • Indonesia • Twitter HQ • Lists • Location search • Term or hashtag search

  17. Great crowdsourcing tool

  18. Great crowdsourcing tool

  19. Great crowdsourcing tool

  20. Examples from one day in Iowa • Click trends • Search hashtag #iagaymarriage • @tdorman from Supreme Court, press conference • @DM_in_the_PM from rally • @dianeheldt from court

  21. Twitter’s value in breaking newsnot happening in Iran, Haiti • Emergency landing • DC Metro crash • @jkrums on Hudson emergency landing • @2drinksbehind on Denver plane crash • Fargo flooding

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