1 / 38

The Mobile Publishing Landscape: 10 Things Every Developer Should Know

The Mobile Publishing Landscape: 10 Things Every Developer Should Know. June 2013. About GAMEVIL. About GAMEVIL. Founded in 2000 2 2 0 employees 30 0M installs on iOS & Android Los Angeles, Seoul, Tokyo & Beijing. Top-Tier Mobile Games. 주요 게임. 주요 게임. GAMEVIL Partner Fund.

agatha
Download Presentation

The Mobile Publishing Landscape: 10 Things Every Developer Should Know

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Mobile Publishing Landscape: 10 Things Every Developer Should Know June 2013

  2. About GAMEVIL

  3. About GAMEVIL • Founded in 2000 • 220 employees • 300M installs on iOS & Android • Los Angeles, Seoul, Tokyo&Beijing Top-Tier Mobile Games 주요 게임 주요 게임

  4. GAMEVIL Partner Fund $10M (2011) + $10M (2012) GAMEVIL Partner Fund In-house Games 10 10 9 11 2010 11 Titles 2011 22 Titles 2012 46 Titles Wider User Base 1 13 35 3rd Party Games 4

  5. Financials (E) • Notes - 2005~2009 : Based on K-GAAP Standards ; Parent company based accounting • - 2010~2012 : Based on K-IFRS ; Consolidated based accounting

  6. Transformer GAMEVIL Premium Games $0.99 Games Multiplatform Distribution Free to Play 3rd Party Publishing Social Gaming Games as a Service

  7. Why Do You Need A Publisher?

  8. Distribution is More Complex

  9. Distribution Platforms Global Markets Local Markets Social Markets

  10. The Big Three Markets 3out of the Top 5 Countries are in Asia!

  11. Facebook

  12. Discovery is More Difficult

  13. Discovery Problem • More Apps are Published Daily • Burst Campaigns are Harder to do • User Acquisition Costs Are Rising • Larger User Base Required

  14. Competition is Stiff

  15. Stiff Competition • More Players in Mobile • (Console, Online PC, Social, Gambling) • Bigger Budget Development • User Quality Bar is Rising • Less Indie Success Stories

  16. More Publishers Are Available

  17. More Publishers • First Round of Acquisition is Over • Less Venture Capital Interest • More Publishers with Huge User Base • More Companies with Cash • Messenger Platforms are Publishing too

  18. Local Presence Is Becoming More Important

  19. Local Presence • Top Apps Are Different in Asia • User Acquisition Channels Are Different • Localization is A Must • Larger Local Social Networks • Local Live Operation is More Important

  20. KakaoSubscribers Almost 100M!

  21. Top iOS and Android Games in Korea 모두의마블 for Kakao Million Arthur 마구마구2013for Kakao Wind Runnerfor Kakao Devil Maker for Kakao Puzzle & Dragon 카드의 신 삼국지 Everytown for Kakao Clash of Clans Hello Hero for Kakao 모두의마블 for Kakao Wind Runner for Kakao Cookie Run for Kakao 마구마구2013for Kakao Anipangfor Kakao 다함께 삼국지 for Kakao 다함께 퐁퐁퐁 for Kakao Hello Hero for Kakao Everytown for Kakao Fish Friends for Kakao

  22. LINE Subscribers

  23. Top iOS and Android Games in Japan Puzzle & Dragons LINE LINE Wind Runner プロ野球PRIDE LINE POP NBA Dream Team Dragon League X GundamAreawars LINE Bubble! Million Arthur Puzzle & Dragons LINE 暴走列伝 単車の虎 LINE Wind Runner プロ野球PRIDE LINE POP クイズRPG 魔法使いと黒猫のウィ LINE Bubble! 秘宝探偵 LINE Pokopang LINE Still Very Conservative on Launching New Titles Every Week

  24. Live Operations Are Critical

  25. Live Operations • More Frequent Updates Delivered • More Live Op Specialty Required • More People!

  26. Monetization Techniques are Improving

  27. Retention & Monetization Bible The books are already written. You need them all! • Promotional Events • Competition & Cooperation • Accumulative Progression • Gacha System • Avatar & Pet Systems • Collections • Alternative Game Modes

  28. More Concentration Required

  29. Concentration • Concentrate Your Resources • Quantity is Not Important • Publishers are Getting Pickier • Bigger Teams are Required

  30. GAMEVIL in Korea–The Reality Check Rather have a Top 5 Game than a Handfull of Top 100 games! 16. Dark Avenger 25. 이사만루2013KBO 34. Fishing Superstars 39. 모리아사가 for Kakao 53. 퍼펙트 프로야구 61.Monster Warlord 3. 쿠키런 for Kakao <

  31. Roles of Publisher are Evolving

  32. GAMEVIL USA Organization President SVP Finance, Admin & HR Software Engineering Executive Producer Director Live Production Graphic Design Community Management Localization Marketing & PR Producer Producer Manager Manager User Acquisition Public Relations Social Networks Customer Support Asst. Producer Employee Employee Employee Employee Employee Employee Employee Employee Employee Outsource Part Time

  33. Roles • Business Development • Production • Localization • Community Management • Customer Support • Graphic Design • User Acquisition • Public Relations • Engineering • Quality Assurance • Finance

  34. More to Share

  35. $4.9 Million Dollars A Day!

  36. Summary • Distribution is More Complex • Discovery is More Difficult • Competition is Stiff • More Publishers Are Available • Local Presence is More Important • Live Operations are Critical • Monetization Techniques are Improving • More Concentration is Required • Roles of Publishers are Evolving • More to Share

  37. Thank You biz@gamevilusa.com

More Related