YouTube Shorts How Brands Are Using Them

1. YouTubeShorts:HowBrandsAreUsingThem YouTube is a powerful social mediaplatform for reaching consumers. Whether you’realargecorporationorasmall business,YouTubecanbeanimportantpart of your marketing strategy.However,noteveryonehasthetimeorbudget to createfull-lengthvideosthat grabpeople’sattentionandcompelthemtowatch. That’s where YouTube Shorts come in: they allow you to share quick bits of contentwithyouraudienceinaneasy-to-consumeformat thatdoesn’trequire anyadditionaleffort ontheirpart oncethey’veclickedthrough.Inthispost,we’ll explorewhatexactlyYouTubeShortsare,howtheywork,andwhythey matter so much for brandslookingtoreachtheirtargetaudiencethroughvideocontent. WhatIsaYouTubeShort? AYouTubeShortisa videothat’stypicallybetween1and5minutesin length, but it canbeasshortas15seconds.Thesevideosareusedto promoteproducts orservicesandcanalsobeusedtotellstories,entertain,oreducateconsumers. You’re not limited in how you use them; they’re just another piece of content you addtoyoursocialmediamarketingstrategy that canhelpbuildanaudiencefor yourbrandandgrowawarenessamongconsumers. WhyAreYouTubeShortsImportant?

2. Thereareseveralreasonswhyusingthismediumtogetyour messageacrossis soeffective. • Youcan get yourmessage acrossquickly. • YouTubeShortsareperfectforproductdemos,tutorials,andinstructionsonhow touse a product or service. • They’realso greatfor demonstrating how to use featuresofnewproductsor services thathaveyetto be available. • HowtoCreateYouTubeShorts • To createaYouTubeShort,thereareseveralthingstokeepinmind. • Usetherightequipment:forthebest results,use asmartphone orcamerathatcan record in landscape mode. You’ll also want to use a tripod or other stabilizer if you movearoundwhileshootingyourvideo. If possible, try tofindnaturallightingand avoid fluorescent bulbs or bright sunlight when recording indoors—they can wash outfootageandmakeit lookdull. • Record high-quality audio: this is one thing many creators forget when they start makingvideoson YouTube—howcrucialgoodaudiois!Make sureyouhave good- • quality microphones before going live with any videos; otherwise, people won’t be abletohearwhatyou’resaying! • Addtitles anddescriptions:these willhelpviewers knowwhat they’re gettinginto beforethey click play onyourworkproduct (orskipoverit entirely). Makesure • these descriptions makesense, sonoone getsconfusedbyanythingcontained thereineither;it’sworthhavingan editorreviewthembefore postinganything onsocialmediasitessuchasFacebookorTwitter. • CreateContent for YourViewers • The contentyou createforyour brandshouldbeengaging,entertaining,and relevant toyouraudience.Whencreatingshort-form content,it’sessentialto keepthelength ofeachvideowithinreason. If yourvideoistoo short, people might not stickaroundlongenough; if yougooverfiveminutes,thenviewers mayloseinterestaswell.Adding linkstoyourwebsiteorothersocial • mediaplatformsisalsoimportantso thatpeoplecanlearnmoreaboutwhat you’reselling orreading throughotherresources. • Integrate CallstoAction into YourYouTubeShort

3. It’s a good idea to include a call-to-action in your video, too. This can be as simple as asking viewers to subscribe, like, comment on your video or share it with their friends.Youcanalsoaddalinkattheendof your video that takesviewers directly to your website, where you’ve got more information about what you do andwhytheyshouldcareabout it. You couldalso makeanextraeffortbycreating anentirelandingpagededicated specificallytothecontent inquestion.Thisway,whenpeoplewatchthispieceof content from start to finish,they’llknowexactlywhat they’resupposedtodo next—orbetteryet:havealreadydoneitby thetimetheyreachthispoint inthe video! Use YouTubeShorts toReachYourAudience ina NewWay YouTubeShortsaretheperfectcompaniontolongervideosbecausetheyallow you toreachpeoplewho maynothavetimeorinterestforalongervideo.If you’rehopingtoengagewithyouraudienceonmobiledevices,thisisan excellentwaytodoso.It’salsoaneffectivewaytoshareyourbrandstory, whetherit’sthrough humororemotion—orboth! Andit’seasy tocreate,too. Conclusion YouTubeShortsareanexcellentwayforbrandsto reachtheiraudiencemore intimately.Theyallowyou to breakthefourth wallandconnectwithyour consumerspersonally.Buttheydon’t havetojust beusedforthat;theycanalso beusedaspromotionaltoolsorjustforfun!Remember: nomatterwhat type of contentyouchoose,keepitentertainingandengaging sothatpeoplewillwant to watch itmorethanonce(andshareit withfriends). Agency PartnerasYourSocialMedia MarketingAgency At AgencyPartnerInteractive,we’reexperts inhelpingcompaniesincreasetheir exposurewiththeirYouTubeShorts,InstagramReels,andTikTokcampaigns. Our social mediaspecialistsareexperts atdrivingtraffic,customerengagement, andROI. Getyourfreeproposaltoday!