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Oracle DW/BI: The Master Keys to Riches!

Oracle DW/BI: The Master Keys to Riches!. Agenda. The Market Strategy Our Products and What we can Sell The Roadmap Customers and Top Ten Lists Playbook and The Opportunities SC Resources Questions. Business Intelligence is a Top Priority. #1 priority with CIOs. Gartner 2006 CIO Survey.

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Oracle DW/BI: The Master Keys to Riches!

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  1. Oracle DW/BI: The Master Keys to Riches!

  2. Agenda • The Market • Strategy • Our Products and What we can Sell • The Roadmap • Customers and Top Ten Lists • Playbook and The Opportunities • SC Resources • Questions

  3. Business Intelligence is a Top Priority #1 priority with CIOs Gartner 2006 CIO Survey Merrill Lynch CIO Survey 2006 CIO Technology Priorities Table 3: What areas are your top Spending Priorities To what extent will your Investment in each of the following technologies change in 2006 Ranking 2006 2005 Spending Increase Aug Oct 2004 2004 Feb Sep 2005 2005 Jan 2006 Business Intelligence (BI) +4.8% Business Intelligence / Data Warehousing 42% 48% 28% 53% 41% 1 2 Security Enhancement Tools +4.5% Security 42% 42% 31% 27% 36% 2 1 Mobile Workforce Applications +3.9% ERP 12% 26% 32% 17% 28% 3 3 Source: Gartner EXP 2006 CIO Survey Source: Merrill Lynch Survey of 100 CIOs in North America

  4. Oracle’s Strength in the Market Data Warehouse Database Market Share, 2005 Oracle is the Data Warehousing DBMS Market Leader Source: IDC, 2006 - Worldwide Data Warehousing Tools 2005 Vendor Shares

  5. We Should Be Getting This Revenue 2005 Total BI License Revenue by Company 80-85% of COGN, BOBJ & HYSL’s revenue come from selling their “Tools” on top of an Oracle DW. Source: Company financial reports Oracle Internal Use Only

  6. Agenda • The Market • Strategy • Our Products and What we can Sell • The Roadmap • Customers and Top Ten Lists • Playbook and The Opportunities • SC Resources • Questions

  7. Oracle BI Product Strategy • Integrated Analytic Applications • Enterprise Wide, Industry Specific BI and Corporate Performance Applications • Integrated Business Intelligence Tools • Best-of-Breed, Next Generation Business Intelligence Infrastructure • Integrated Business Intelligence Database • Business Intelligence Functions Integrated in Database

  8. BI Community / LOBs • Information Access • Being a catalyst for business change through rapid time to benefit • Heterogeneous & ubiquitous access • Information consumption represents value • Report centric approach • Change managed through product • Starting point is often BI Applications with well understood model DW Community / IT • Managing information over the longer term • Managing through business change • Single version of the truth • Information management represents value • Long term architected approach • Model centric approach • Starting point is probably a blank sheet of paper Different Areas of FocusIT & LOB Competing Agendas

  9. BI Community / LOBs • Information Access • Heterogeneous & ubiquitous access • Rapid time to benefit • Change managed through product • Report centric approach • Information consumption represents value • Starting point is often BI Applications with well understood model DW Community / IT • Information Management • Single version of the truth • Long term architected approach • Managing through business change • Model centric approach • Information management represents value • Starting point is often a blank sheet of paper Oracle Products Address AllA Coherent Information Management Strategy InformationAccess InformationManagement Information Management Strategy

  10. Agenda • The Market • Strategy • Our Products and What we can Sell • The Roadmap • Customers and Top Ten Lists • Playbook and The Opportunities • SC Resources • Questions

  11. What can you sell? Oracle BI EE Oracle BI SE BI Publisher Most BI Vendors only sell the visible part. The VALUE is in the complete BI platform behind the pretty Interface Like an Iceberg – GROWTH is the platform

  12. Selling BI Technology Oracle Database Oracle BI Oracle Middleware • Partitioning • Data Quality • Enterprise ETL • RAC • OLAP Option • Data Mining • Spatial • Application Adapters • Data Vault • Audit Vault • Content DB • Records DB • Management Packs • IAS EE • Security/IDM/OID • Portal • Enterprise Mgmt • BPEL • BAM • Map Viewer • XML Publisher • OBI EE • Suite • Al a Carte Options • OBI SE • Suite • Al a Carte Options • BI/XML Publisher • BI Applications* • Oracle BI Applications • EPM • DBI • Others… * All BI Applications require technology (i.e. OBI EE, ETL).

  13. Sales Considerations OracleBI EE BI Publisher (XMLP) Strengths • Development Interfaces include Word, Adobe and Server Interface • Strong Formatting Capabilities • Replacement Oracle Reports • Provides Report Bursting & Dissemination • Directly supports Non-Oracle Sources, can also access BI EE Metadata Layer • Serves as BI EE’s Enterprise Tool • Provides Excel Relational Access Strengths • Ideal Heterogeneous Environments • Enables Integrated access to Summarized, Historic & Transaction Data • Strong Visualization • Gives OracleSales a way to engage the Business with DW opportunities • Eliminates Data Proliferation Issue • Facilitates Master Data Management Cautions • Serving Oracle OLAP Content • BI EE runs better with Oracle OLAP • This can lead to confusion as to which technology should be utilized in the creation of calculations: Oracle OLAP or BI EE • Both offer ways of creating calculations • Both offer strong ways of analyzing the data • Strong understanding as to the calculation and UI requirements will help identify if BI EE is the ideal tool or a complementary tool (such as BI SE or Spreadsheet Add-In should be introduced) Cautions • Although offers heterogeneous support, may not be ideal choice for heterogeneous management • # Reports & Data Sources may make heterogeneous support complicated & costly • Know when to bring in BIEE • Excel Analyzer limited to predefined queries • No new Relational Query Development in Excel Analyzer component

  14. Sales Considerations (continued) Oracle OWB Oracle Data Integrator Strengths • Heterogeneous Support via Native Connectivity • Sold with the Middleware – focus on SOA based data movement • Flexible ETL Development Strengths • Design & ETL in Single Interface • Exposes and utilizes Oracle Features • Provides Metadata Management • Extensible • Licensed part Oracle Database Cautions • Requires Oracle Expertise & Awareness Oracle Functionality • Training or Consulting Highly Recommended • Non-Oracle Support via Heterogeneous Access or Gateways Cautions • Lacks Modeling Capabilities • Does not transparently expose integrated Oracle ETL Capabilities • Scalability needs to be closely examined

  15. Oracle DW Strategy Cautions • Older versions at risk • Oracle FUD Pervasive about Technical Limitations • Very easy to get into in-depth technical debate • Need to address and return focus on Oracle’s ability to provide balanced, scalable configurations • Do not confuse Scalability with Balanced Configurations • Balance Configurations take Reporting, ETL, User Count, # Data Sources, Data Volumes and SLA’s into consideration • Ideal configuration in terms of CPU’s, I/O, and Spindles based upon the criteria • If any factor significantly changes, then the configuration needs to be rebalanced • This falls under Design Best Practices • Quick Sizers & Appliance proof points • TCO very important • Choices include • Invest in proprietary hardware, services for 1-off solution • Invest in Oracle Training for this an alternative Oracle solutions • Enforce: Best Design Practices & Balanced Hardware Configurations = Best Solution Approach • Requires involvement with Business & IT • Business Message • Immediate access to information via BIEE • Lower TCO • Extend investment beyond Oracle DW • Flexible Access • IT Message • 10g Provides framework for balanced configurations • Manageability extension of Oracle Functionality • Ability to scale • 100+ Terabytes • 10,000+ Users • Up or Out • Address all aspects of solution • Design, Implementation, and Support • Oracle Support, On Demand, Partners • Stress the value of BI EE • Faster Value to BI • Eliminate Data Proliferation

  16. Agenda • The Market • Strategy • Our Products and What we can Sell • The Roadmap • Customers and Top Ten Lists • Playbook and The Opportunities • SC Resources • Questions

  17. Product RoadmapPhased Product Roadmap • Today • 10gR2 • OracleBI EE • Heterogeneous Support • Ad-Hoc & Next Generation Reporting • Updatable Scorecards • Complement to DW • Oracle Database EE • Enhanced Performance • Reduced Complexity • 100+ Bug Fixes • Superior Metadata Management • Data & Audit Vault • Release ILM • Reference Configurations • Emerging Appliances • Q1CY07 • 10gR3 • OracleBI EE • Integration with Oracle DB & AS • Enterprise Reporting w/BI Publisher • Enhanced UI • Enhanced support for data sources • BI Server Enhancements • Security enhancements • Oracle Data Integrator • Native ETL for non-Oracle sources/targets • Compliments OWB • Q4CY07 • 11gR1 • Oracle Database EE • Enhanced Manageability • Continued Performance improvements • Integration of Heterogeneous Drivers • OLAP – More SQL Aware • Improved Security • Enhanced Reference Configurations • Enhanced Appliance Configurations

  18. Agenda • The Market • Strategy • Our Products and What we can Sell • The Roadmap • Customers and Top Ten Lists • Playbook and The Opportunities • SC Resources • Questions

  19. Acxiom 16 TB HP Allstate 15 TB Sun (RAC) Amazon 61 TB HP (RAC) Cellcom 14 TB HP CenturyTel 10 TB HP Chase Card 40 TB IBM (RAC) Choicepoint 14 TB Sun Cingular 25 TB HP Claria 38 TB Sun Experian 14 TB Sun France Tele 36 TB HP KTF 14 TB HP Mastercard 20 TB IBM (RAC) NASDAQ 35 TB Sun NexTel 28 TB HP NYSE Group 34 TB HP (RAC) Reliance Ltd 13 TB Sun Starwood 12 TB HP Telecom Italia 12 TB HP (RAC) Turkcell 14 TB Sun (RAC) UBS AG 15 TB Sun UPS 10 TB HP Yahoo! 100 TB Fujitsu Can Oracle Scale?Some Current Oracle-based Examples Hundreds of Terabyte+ DW Customers!

  20. Brand-names use OBI EE on Oracle

  21. Top Ten List: Oracle Database • Independently measured scalability of over 100 TBs • Widely available Oracle data warehousing skills • Most mature warehouse product on popular hardware • Integrated Oracle tools, strongest support by partners • Complete & manageable database & MDM • Minimized hardware resources at lowest cost • Proven reference configurations • Best choice of highly available solutions • Most secure solution • Innovation will continue!

  22. Top Ten List: Why BI EE & Oracle Database? • Oracle is most popular database for Oracle BI EE • Oracle provides single point of support • Many common implementationpartners / consultants • Single source of training • Shared Field Sales = simplified purchases • Shared Development = common Fusion vision • Single sign-on / integrated security • Most flexible performance optimization • Increased leverage of Oracle database = lower TCO • Common focus on openness and standards

  23. Agenda • The Market • Strategy • Our Products and What we can Sell • The Roadmap • Customers and Top Ten Lists • Playbook and The Opportunities • SC Resources • Questions

  24. Heterogeneous Sources Existing DW DW/BI Sales Playbook Initial Opportunity Follow-on Opportunity Data in E-Bus. Suite DBI / Oracle BI Extend Data Warehouse & Oracle BI Critical KPIs in PeopleSoft EPM / Oracle BI Bus. Analytic Apps / Oracle BI Data in Siebel CRM Custom DW or Bus. Analytic Apps / Oracle BI Extend Data Models / Other Data Sources Oracle BI

  25. Opportunity 1Oracle Apps, Custom DW, Incumbent BI

  26. Opportunity 2Oracle Apps, No DW

  27. Opportunity 3New Prospect - Heavy Competition from SAP

  28. Opportunity 4SEBL CRM, SEBL Analytics, ORCL Apps

  29. Opportunity 5Oracle DW, Oracle Tech Shop, Incumbent BI

  30. Agenda • The Market • Strategy • Our Products and What we can Sell • The Roadmap • Customers and Top Ten Lists • Playbook and The Opportunities • SC Resources • Questions

  31. Analytic Architects Apps Focus CPM / EPM OBI EE Discoverer Application data plays primary role in solution BI Solution Specialists Technology Focus OBI SE OBI EE Oracle Database & 3rd Party data plays primary role Team Structure – Working Together OBI EE Solution Specialists • Applications and Technology • Oracle Business Analytic Applications • OBI EE Experts • Tim Falbo - SC Manager • Dave Katt - SC Manager • Scott Hilner – SC Director

  32. Rules of Engagement Note: Standard field Rules of Engagement are published on the NASA Sales Consulting Website. Application data plays primary role in solution Contact: Dave Katt NASA Sales Team needs specialization • Oracle Database & 3rd Party data plays primary role Contact: Tim Falbo CRM Apps, RTD, All Analytic Apps that include OBIEE regardless of RDBMS play primary role Contact: Scott Hilner

  33. NASA – Analytic Architects, Functional SC’s BI Specialists and OBI EE SC Resources

  34. Agenda • The Market • Strategy • Our Products and What we can Sell • The Roadmap • Customers and Top Ten Lists • Playbook and The Opportunities • SC Resources • Questions

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