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MEET THE TEAM. Greg Johnson Hannah Corbett Janae Puleo Alexandria Corn Claire Farrell Cynthia Hopkins. EXECUTIVE SUMMARY. I ncrease average customers E ngage in more social media A dd traditional promotional materials
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MEET THE TEAM Greg Johnson Hannah Corbett Janae Puleo Alexandria Corn Claire Farrell Cynthia Hopkins
EXECUTIVE SUMMARY • Increase average customers • Engage in more social media • Add traditional promotional materials • Introduce new people in the club • Uniquely cater to two different audiences
SITUATION ANALYSIS Survey Results:
Primary Research Have you heard of Lot 10? Have you been to Lot 10? Is the atmosphere at Lot 10 attractive?
TARGET AUDIENCE • Anyone over the age of 21 • First floor audience are generally 25 and older • Second floor audience are primarily undergraduate students
OBJECTIVES • Build public awareness • Increase attendance at Lot 10’s weekly events • Drive more traffic to Lot 10’s website • Build up the social media presence • Help increase revenue in general
STRATEGIES • Better utilize social and traditional media • Bring up presence of Lot 10 • Build regular clientele • Position as both weekday and weekend destination • Host events
TACTICS Social Media: Facebook Twitter Vine Instagram
TACTICS Traditional Media: • Newspapers • Posters • Radio
TACTICS Communications Intern: • Would maintain Lot 10’s social media presence • Create a buzz on Ithaca and Cornell Campuses • Distribute business cards
TACTICS Senior Card: • Attract Undergraduate Seniors • Act as a source of advertising
TACTICS Concerts: • GypsyGetsShotgun • Second Dam • The Northern Route • The Danbees
TACTICS Daily Event Schedule: TuesdayWednesdayThursdayFridaySaturday Cherry Bombers Game Night Trivia Night Karaoke Absolute 10
TACTICS • Expanding drink menu on second floor • Promotional Stickers • Game Night champion T-shirts • Promotional Coasters
OTHER SUGGESTIONS • Stage re-design/relocation • Minor Renovations • Bar Relocation • Increased Staff
MEASUREMENT AND EVALUATION • Media coverage • Attendance at events • Social media interactions • Website traffic • Post-campaign survey • Changes in revenue and average attendance • Deal redemptions