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Resource enhancement: Reaching your target audience The First World War Poetry Digital Archive

Resource enhancement: Reaching your target audience The First World War Poetry Digital Archive. Kate Lindsay, Project Manager Oxford University. Overview. Background The Goals of the First World War Poetry Digital Archive The Collections User Engagement - from start to finish Site Demo.

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Resource enhancement: Reaching your target audience The First World War Poetry Digital Archive

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  1. Resource enhancement: Reaching your target audienceThe First World War Poetry Digital Archive Kate Lindsay, Project Manager Oxford University http://www.oucs.ox.ac.uk/ww1lit

  2. Overview • Background • The Goals of the First World War Poetry Digital Archive • The Collections • User Engagement - from start to finish • Site Demo http://www.oucs.ox.ac.uk/ww1lit

  3. Background • 1996: JISC funded the Virtual Seminars Project • Drew together primary materials on Wilfred Owen scattered across a range of archives and an array of contextual resources (WOMDA) • Web based tutorials to advance the possibilities of traditional teaching • One of the first multimedia collections designed specifically as a teaching resource -more than 1 million hits. http://www.oucs.ox.ac.uk/ww1lit

  4. Goals of the First World War Poetry Digital Archive • To make primary source material available to researchers and students which would otherwise be difficult to access • To place the material in context thus widening the site’s appeal to include history, military history, women studies, and media studies • To add value by providing tools for research and education • Proof of concept: The Great War Archive http://www.oucs.ox.ac.uk/ww1lit

  5. The Archive Collections • c. 4000 digital images of primary source material (manuscripts, letters, service records) from Edward Thomas, Robert Graves, Isaac Rosenberg, Vera Brittain and Roland Leighton on launch. • Online corpora of the full-texts of the poems. • c. 500 Multimedia objects (photographs, audio and video) from the IWM. • Publications of War (recruitment posters, trench papers etc.) • c. 7000 items submitted by the general public of items originating from the Great War. http://www.oucs.ox.ac.uk/ww1lit

  6. User EngagementWhat we needed to know • Who would be the archive’s key users? • What are the requirements of a web archive for these user groups? • How are the users likely to find out about the archive? http://www.oucs.ox.ac.uk/ww1lit

  7. School Students Military Historians Parents Family Historians User EngagementDefining User Groups Researchers Teachers UG Students The General Public HE Lecturers (Who have stuff from WW1!!!) http://www.oucs.ox.ac.uk/ww1lit

  8. User EngagementBuilding up dissemination networks • Enlisted ‘Friends of the Project’ who would disseminate our work • To raise public awareness produced podcasts with key experts and public figures on the First World War and released these into itunes. • Discussion groups, Facebook, mailing lists set up early on • Spam wikipedia! http://www.oucs.ox.ac.uk/ww1lit

  9. User EngagementThe Steering Group • Formed a steering group made up of researchers, lecturers and teachers, and technical experts. • We gained an in depth knowledge of current research processes for the subject area. • Act as brokers and champions for the target user groups http://www.oucs.ox.ac.uk/ww1lit

  10. User EngagementTeaching WW1 Literature Workshop • Run in November 2007, before development had commenced on the web interface or the production of educational resources. • Focus was on literature not technology • Collected scenarios of how First World War Literature is currently taught and from this emerged the foundations for the design of the archive and the types of resources that were to be developed. • A user group we could maintain contact with http://www.oucs.ox.ac.uk/ww1lit

  11. User EngagementUser Testing • Two extensive phases of user testing conducted throughout the development period • Phase 1: Focused on researchers and looked at the more advanced search and viewing functionalities • Implications for metadata • Implications for system development • Phase 2: Focused on teachers and students and looked at the browsing functionality and educational materials • Implications for web site design and structure • Implications for content, especially educational resources http://www.oucs.ox.ac.uk/ww1lit

  12. User EngagementUser Testing: Methodology • Scenario-based online survey (in surveymonkey.com) guiding participants through a series of tasks in the archive. • Participants went through the survey with two researchers and encouraged to ‘talk-aloud’ • Additional notes taken by the researcher • Screen capture using Adobe Captivate • All data collected and the resulting actions documented in a public wiki http://wiki.oucs.ox.ac.uk/ltg-public/WW1projectUserFeedback http://www.oucs.ox.ac.uk/ww1lit

  13. Reaching the target audiencesThe Great War Archive • Specific targets: military enthusiasts and collectors, genealogists, the elderly • Staged marketing campaign • Propaganda sent to all city and county libraries • Newspaper and radio coverage • Camps set up at strategic locations through voluntary enlistment - each camp responsible for local operations. Troops sent to camps to run recruitment events. • Online targeting - Flickr, ebay, forums http://www.oucs.ox.ac.uk/ww1lit

  14. User EngagementOutcomes and Lessons • Users played a valuable part in the design of the archive’s interface. • We didn’t know enough about how the subject is taught in schools and at university. • Staff need knowledge of the subject area • Many users do not know how a technology can benefit them until they can see its possibilities firsthand (e.g. Web 2.0). • A post-dissemination plan was needed • They wanted more poets! http://www.oucs.ox.ac.uk/ww1lit

  15. Continuing User EngagementEnriching the First World War Poetry Digital Archive • Two workshops with teachers and lecturers in 2009 • Alternative visualisations of metadata in the archive via the use of Web 2.0 technologies • Google maps • Timelines • VUE • Flickr • ‘Ask an expert’ facility • Make the Great War Archive Submission Interface and the Path Creation Tool available as open source. • Digitise Sassoon http://www.oucs.ox.ac.uk/ww1lit

  16. Further Information • Kate Lindsay, Project Manager katharine.lindsay@oucs.ox.ac.uk • http://www.oucs.ox.ac.uk/ww1lit • http://wiki.oucs.ox.ac.uk/ltg-public/WW1projectUserFeedback

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