1 / 8

Media: How to Make the Most of Your Programs and Data Ethan Tavan, program coordinator

Media: How to Make the Most of Your Programs and Data Ethan Tavan, program coordinator. The Basics for Media Outreach. Timing “Newsworthiness” Data Alerting media/Follow up Resources. Timing. Other major calendar events Seasonal changes NHTSA Calendar. “ Newsworthiness ”.

aida
Download Presentation

Media: How to Make the Most of Your Programs and Data Ethan Tavan, program coordinator

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Media: How to Make the Most of Your Programs and Data Ethan Tavan, program coordinator

  2. The Basics for Media Outreach • Timing • “Newsworthiness” • Data • Alerting media/Follow up • Resources

  3. Timing • Other major calendar events • Seasonal changes • NHTSA Calendar

  4. “Newsworthiness” • Relevant to the community • Interesting Data • Personal tie-ins • Launching or finishing program • Tout major accomplishments • Find the photo-op

  5. Data • The more local the better • Don’t overwhelm them with stats • Use MassTRAC • To become user: • Email: masstrac@state.ma.us

  6. Alerting the Media/Following Up • Know/respect their deadlines • Be proactive but not pushy • Never use email attachments • Important text goes in the email body itself • Call to follow up and offer interview opportunities

  7. RESOURCES • Mass.gov/highwaysafety • Trafficsafetymarketing.gov • Stopimpaireddriving.org • Distraction.gov

  8. QUESTIONS? For more information contact: Ethan Tavan Ethan.tavan@state.ma.us 617-725-3335

More Related