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Social Media Etiquette for Start-Ups Wanting Media

Social Media Etiquette for Start-Ups Wanting Media. Research . Know your audience, know your media outlets Traditional media: local TV news, newspapers, magazines, radio stations Specialized/ Independent media: blogs, newsletters, on-line magazines, digital series

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Social Media Etiquette for Start-Ups Wanting Media

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  1. Social Media Etiquette for Start-Ups Wanting Media

  2. Research • Know your audience, know your media outlets • Traditional media: local TV news, newspapers, magazines, radio stations • Specialized/ Independent media: blogs, newsletters, on-line magazines, digital series • Take the time to watch/read content by the above media to know if there’s a platform/fit for your business, event or message • Ex: Georgia based F-U T-shirt company

  3. Build Organic Relationships • Hire a Publicist (PR) • Established connections • Media guidance • Professional appeal • In house PR • Save money • Direct Connections • Passion • Social media engagement

  4. Hire PR vs. DIY Pros Cons • Hiring a GOOD PR professional makes a difference, period! • If budget is an issue, barter or get a consultation • DIY take the risk of • Making a bad first impression • Calling local news media at the wrong time • Sending blind e-mails • Non-compelling press release • Negotiating coverage

  5. Social Media: Friend or Foe Don'ts Dos • Assume you’re BFFs • Assume you’re entitled to press • Contact newsroom before newscast • Tell media how to do their job • Photo bomb • Tweet at 2am • Repeatedly ask a question already answered • Ignore a “NO” • Post a blind video link • Blind “Likes”, Retweets, Favorites • Write a dissertation • Write in all CAPS • use “!!!” in positive tone • Be professional with personality! • Ask permission to post • Tweet, but not after Happy Hour • Turn a “No” into an opportunity to ask for suggestions • Explain how video link relates to topic • Engage media with organic conversation • K.I.S.S • Remember your manners • Thank You Note

  6. Resources The Golden Rule still rules • When in doubt, remember the Golden Rule… • ”Treat others as you would like others to treat you.” • http://www.emilypost.com/ • Manners in a Digital Worldby Daniel Post Senning • The-Emily-Post-Institute • @EmilyPostInst Thank You! Michelle Madison @MychelleMadison

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